In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

Document Type : Research Paper


1 Master of Sports Management, Ferdowsi University of Mashhad

2 Department of Sports Management, Faculty of Sports Sciences, Ferdowsi University of Mashhad, Iran

3 Department of Sports Management, Ferdowsi University of Mashhad

4 PhD in Sports Management, Ferdowsi University of Mashhad


The purpose of this study was to develop a strategy and develop a professional club-based approach to the padideh shahrkhodro mashhad Team using meta swot technique to identify the resources, capabilities and capabilities of the phenomenon of self-driving city using a resource-based approach. The purpose of this research is applied and the method is descriptive-survey. The data and information in the first two sections, through a documentary and library study, are then selected by purposeful sampling from 12 football pioneers and experts in Mashhad and Khorasan Razavi, It is provided. The results show that attention to the issue of growth and development of football at the basic levels and having a stable management of the club has the highest strategic fit with the goals of professional club development of Mashhad's phenomenon. In order to attract funds and settle in the big city, they have the most impact on the development of the professional club club phenomenon in the city. The most important competitors in padideh shahrkhodro mashhad Team are Sepahan Isfahan and Tabriz Tractor Manufacturing respectively in terms of professional club development.