Document Type : Research Paper
Authors
Associate Professor, School of Human Movement and Nutrition Sciences, Faculty of Health and ehavioural Science, The University of Queensland, Brisbane, Australia.
Abstract
The present study was conducted to present a model of green social responsibility in sports organizations with a combined approach. In terms of applied purpose, the present study was a research method mixed with consecutive exploratory type and survey collection methods. The statistical population in the qualitative section includes the directors of selected sports federations, some managers of selected sports businesses and professors of selected sports management; These individuals were purposefully selected as standard criteria for qualitative interviews on the subject of research (17 interviews with 17 people and continued until theoretical saturation). The statistical population of the quantitative section is the same as the qualitative section group with more numbers. Out of 128 research samples, 108 correct questionnaires were analyzed. The data collection tool in the present study was a semi-structured interview and a researcher-made questionnaire. In order to analyze the data of the present study, coding in the qualitative part and the structural equation method in the quantitative part were used. In the qualitative part of the research, it was found that the categories were extracted in the form of 24 concept codes and 6 main categories. In the quantitative part, it was found that the factors of green management and marketing, green recommendations advertising, development of green intellectual capital, humanitarian activity, development of green supply chain, and environment are among the factors affecting green social responsibility in sports organizations. . Managers of sports organizations are advised to use green social responsibility factors in their planning.
Keywords
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