In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

Document Type : Research Paper

Authors

1 Faculty member of Urmia University

2 Sport Management, Urmia University

Abstract

The aim of this study is to investigate the factors influencing people's tendency to recreational and athletic sport, with emphasis on the role of mass media from the perspective of physical education experts, Kurdistan province. This is a descriptive survey of fieldwork. The Study population included all physical education professionals in department for youth and sports (61 people) using a non-random holistic intentional sampling to select the subjects equal to the Statistical population. The data collected employing a researcher -made questionnaire composed of two parts: the Media and recreational and championship sports containing 61 items. In order to measure the stability rate, the coefficient alpha was used which was equal α=0.84 and α=0.90 for the media and recreational parts respectively. Having collected the date, they were analyzed using the Friedman test and a single variable t. The results showed that there are significant differences among the average rates for the pairs below study scales. Analyzing the normality of the distribution of the scores of the questionnaire components revealed the order of importance: globalization and communication, social needs, structures of organizational sports, social networks, the mass media, sports NGOs. The results for single variable t test suggested that all the sub-components of  r=/0 001 are positive and significant which in turn represent the effectiveness of the mass media on public’s tendency to recreational and championship sports.

Keywords