In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Prediction of Costumers` Satisfaction and Intention to Revisit by Components of Relationship marketing in Sport Clubs: The Study of Mashhad`s Women Aerobics

Somayeh Afchangi; Seyedeh Farideh Hadavi; Alireza Ellahi

Volume 1, Issue 4 , April 2013, , Pages 63-70

  The purpose of this study is to describe and determine the  relationship between relationship marketing, customer satisfaction and intention to revisited  in Mashhad’s women aerobics clubs. To do this,300  randomly customers from women aerobic clubs were chosen and data was collected ...  Read More