In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Investigating the moderating role of gender on Relationship between Relationship-based Marketing and Customer Loyalty in sport

Gholam Reza Shabani Bahar; sajad moemeni piri

Volume 7, Issue 2 , October 2018, , Pages 35-42

  The aim of this research was investigating the moderating role of gender on relationship between relationship-based marketing and customer loyalty in sports. This survey was descriptive-correlational research that 376 subjects (189 female, 187 male) took part in it. Data gathered through relationship ...  Read More