In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The effect of nerve marketing on the sudden buying behavior of sports shoppers due to the mediating role of passion for the brand and the presentation of the mode

mahdi davari; Bagher Morsal; Ali Fahiminezhad; Mostafa Tayebisani

Volume 9, Issue 2 , December 2020, , Pages 87-96

  The present study was conducted in 1397 and beginning of 1398 with the aim of investigating the effect of neural marketing on the purchasing behavior of sporty shoppers, considering the mediating role of brand enthusiasm and presenting the model. The statistical population of this research is all shoppers ...  Read More