Tahmaseb Shirvani; mohsen esmaeili; Mohammad Hassan Ferdosi
Abstract
The purpose of this study was to qualitatively study the positive consequences of using sports marketing in Iranian Premier League clubs.The research method is exploratory and has a qualitative nature that used the grounded theory technique. The research population included professors of sports management, ...
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The purpose of this study was to qualitatively study the positive consequences of using sports marketing in Iranian Premier League clubs.The research method is exploratory and has a qualitative nature that used the grounded theory technique. The research population included professors of sports management, CEOs and marketers of Iranian Premier League football clubs, members of the marketing committee of the Football Federation. Targeted method and snowball technique were used for sampling. Open-ended interviews were used to collect data. Data were analyzed from 17 interviews. Three interviews were coded as a sample and finally the reliability of 85% was obtained. The results showed that in the open coding process, a total of 120 non-duplicate initial codes were generated. Codes based on thematic similarity were divided into 12 central codes and finally 4 selected codes. These codes were: fundamental consequences including football, legal-legal and behavioral-moral; Structural consequences including club, technological-advertising and human resources; Environmental consequences include social, cultural and fans-customers and finally economic consequences including income-investment, entrepreneurship-employment and economic growth. According to the results of the present study and presenting the positive consequences of using sports marketing, it is necessary that the managers and officials of the federation, league organization take the necessary action to employ and implement sports marketing management to be able to benefit from its positive consequences.
Mohammad Hassan Ferdosi; mohsen esmaeili; Tahmaseb Shirvani
Abstract
The purpose of this study was to investigate the presence of industries in Khuzestan province in the field of championship sport and to investigate the causes of it and to present a model in this field. The statistical population consisted of experts and experts in the field of industry and sport, including ...
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The purpose of this study was to investigate the presence of industries in Khuzestan province in the field of championship sport and to investigate the causes of it and to present a model in this field. The statistical population consisted of experts and experts in the field of industry and sport, including managers and experts, university professors. The data were collected through theoretical sampling and semi-structured interviews with 23 elites and the data analysis were done by the Foundation Data Theory. The coding method consisting of three stages of open, axial and selective was used for data analysis and coding. MAXQDA software was used for this purpose. The results showed that in the open coding process a total of 368 non-duplicate initial codes were generated. These codes were grouped into 35 concepts based on thematic similarity. These concepts were customer orientation, market orientation, identity, statistics and information, documentation, fanaticism, environment, competitor presence, adverse image of championship sport, quality of championship sport, sport culture, political factors, structure, facilities and spaces, media and communication.Marketing system, human resources, goals development, sports business strategies, past support feedback, financial, attitudes, sports performance, legal, communication, transparency, accountability and commitment, strategy and planning, monitoring And control, incentives for industries, advertising and copyright, education, branding, motivation. Finally, the research model was drawn up and approved by 5 research samples.
Ghafouri Farzad; mohsen esmaeili; pourya sohrabi
Abstract
The goal of this research is a qualitative research which has done with comparative method by Brady pattern’s help. The research studies solidarity and common similarities of Traditional Sports and Local games in Iran and some other countries .The statistical population of the research were include ...
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The goal of this research is a qualitative research which has done with comparative method by Brady pattern’s help. The research studies solidarity and common similarities of Traditional Sports and Local games in Iran and some other countries .The statistical population of the research were include of traditional sports and games of China, India, Greece and Iran. Data collecting has done by search in sites, scientific articles, books and interview with experts of traditional sports. The research findings showed that in all mentioned countries many actions have accomplished for developing traditional sports in national and international levels. The educational, structural, cultural and also research measurements are examples of these efforts. Also the importance of this topic among these nations in social, economic and cultural aspects could be mentioned. In addition the position of cultural and historical structures and the role of races in creation, development and promotion of traditional sports among sample countries in the research and variety of traditional sports in Iran and other countries and similar categorizing of traditional sports according to style and content of performance was considered. The Unity of government and experts in Iran and selected countries on the existence of similar problems in the revival and promotion of traditional sports and similar threats and opportunities, national determination and planning and goals for the development of traditional sport, the role of myths, music and prominent literature in the excellence of traditional sports attracting the audience, as well as the use of traditional sports in the development of public sports among the tribes were among the most important findings.
