In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
sports marketing
Identify the coping strategies of the national football team fans against of the team identity threat

ABED MAHMUODIN; Saeed Sadeghi-Boroujerdi; bradley J. baker

Articles in Press, Accepted Manuscript, Available Online from 03 May 2023

  The concept of soccer fans' coping strategies against of the team identity threat is a new field in sports management literature and psychology that has recently attracted the interest of researchers in sports consumer behavior. In this regard, the present study was conducted with the aim of coping ...  Read More

The role Utilitarian and Hedonic Consumption Values to Athletic Footwear Purchase Intention from perspective Students

ABED MAHMUODIN; saeed sadeghi broujerdi

Volume 7, Issue 2 , October 2018, , Pages 77-87

  Consumption values are considered as important predictive factors in consumer behavior. Therefore, the purpose of this research is to investigate the role of two prevailing consumer value benefits on the intention to purchase global brands of Athletic Footwear in the student market. The population of ...  Read More