Reza Hassanpourghadi; Masoumeh Kalateh Saifari; Mozhgan Memar Moghaddam
Abstract
The purpose of this study was to determining the interruption factors of sponsor’s sponsorship from football club of premier league in iran .The statistical population of the study involved the sponsors of the Iranian Football League clubs. To carry out this research, 10 companies that have supported ...
Read More
The purpose of this study was to determining the interruption factors of sponsor’s sponsorship from football club of premier league in iran .The statistical population of the study involved the sponsors of the Iranian Football League clubs. To carry out this research, 10 companies that have supported 8 clubs over the past six years and disassociated their support have been studied. A researcher-made questionnaire comprising 56 questions was used to collect the research data. its validity was confirmed by 8 experts in this field and its reliability was measured using cronbach's alpha and composite reliability, with Cronbach " s alpha coefficients for all factors higher than 0/7 and composite reliability coefficients were obtained for all factors more than 0/8. for analyzing the data and determining the effect of the variables, structural equation modeling with partial least squares approach was used by Smart PLS 3 software.The results indicated that among the nine factors considered, sponsoring companies only demonstrate five factors in discharging their support. These factors based on importance include technical factors (players and technical staff), the inadequacy of supportive incentives, economic factors, legal factors, and cultural-religious factors. Advertising factors, political factors, the inadequacy of infrastructure and management factors have also been studied, which shown not to be an effective factor, We conclude that the majority of firms that discharged their sponsorship have been dissatisfied , or at least the sponsorship of the club could not satisfy their expectations.
Leila Mortezaee; masoumeh kalate seifari
Abstract
Sport tourism is the most important part of the tourism industry. The purpose of this research is to design a model for developing sport tourism in hidden areas which was used by qualitative research method. In this study, using a glaser approach the grounded theory methodology, a profound interview ...
Read More
Sport tourism is the most important part of the tourism industry. The purpose of this research is to design a model for developing sport tourism in hidden areas which was used by qualitative research method. In this study, using a glaser approach the grounded theory methodology, a profound interview was carried out with 16 experts specializing in sports and sports tourism management. The results of the analysis of interviews and coding showed The socio-cultural role of the local and regional community, the role of government policies, the geographical features of the region, the characteristics of tourists, the general and sporting features of the hidden areas, and the role of the responsible organizations have a lot of impact on sport tourism development of Hidden areas and Income, employment, social welfare and the promotion of culture were introduced as development outcomes. Currently, our country does not have good performance in the field of sports tourism, especially the hidden areas. Therefore, if we develop in this field, communications will be strengthened politically. It also has positive cultural exchanges and the promotion of the culture and tradition of hidden areas and Introducing the brand in different areas will bring many positive social effects to our country. Finally, proposals was presented for the development of sports tourism in hidden areas.
