Sport Training
seyed ebrahim moosavian; Farzam Farzan; Morteza Dousti
Abstract
The purpose of this study was to develop a strategic plan for recreational-sports camps in the country of education, which in terms of practical results and in terms of nature, strategic studies (strategic planning) and was done by descriptive-analytical method and method Quantitative and qualitative ...
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The purpose of this study was to develop a strategic plan for recreational-sports camps in the country of education, which in terms of practical results and in terms of nature, strategic studies (strategic planning) and was done by descriptive-analytical method and method Quantitative and qualitative measures were used as strategic studies to analyze research data. The data collection tool was a SWOT analysis questionnaire. In this study, 30 experts related to the subject were identified and determined by purposive sampling, and finally 22 questionnaires that could be cited were used in the analysis. To develop strategies, the comprehensive strategy framework of "Fred.R.David" was used. In addition to descriptive indicators, internal and external evaluation matrices, SWOT analysis and quantitative strategic planning matrix were used to analyze the data. Findings showed that the recreational-sports camps of the country's education in the current situation have 14 strengths and suffer from 13 weaknesses and also face 12 opportunities and 17 threats. Also, the recreational-sports camps of the country's education are in a competitive advantage, and therefore a total of 4 offensive strategies, 5 competitive strategies, 4 conservative strategies and 4 defensive strategies to turn weaknesses into strengths and threats into opportunities with The purpose of improving the quantity and quality of recreational-sports camps in the country was presented and prioritized. Student camps should be structurally in the best condition, as many students benefit from a variety of facilities each year.
Mehri Safarnezhad; Abdol Mahdi Nasirzade
Abstract
The purpose of the research is to develop marketing strategic plan for Iran Sport for all Federation(ISFAF). The research method is descriptive-analytic, a type of strategic study. The statistical population consisted of members of the board of directors, chairmen of committees, provincial councils, ...
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The purpose of the research is to develop marketing strategic plan for Iran Sport for all Federation(ISFAF). The research method is descriptive-analytic, a type of strategic study. The statistical population consisted of members of the board of directors, chairmen of committees, provincial councils, associations and the strategic council of ISFAF, a researcher and a sports strategy marketing stakeholder and a marketing strategist who were totally 132 People. Using random stratified sampling and Cochran formula, 95 people were selected as samples. Data was collected by interviewing and researcher-made questionnaire. Initially, an interview was conducted to determine the strengths, weaknesses, opportunities and threats in the formulation of a Strategic Marketing Plan for ISFAF in the Strategic Committee, with a panel of experts on Delphi (SWOT), and its validity was confirmed by professors of sport management & marketing. The reliability of the research tool was obtained using Cronbach's alpha coefficient for strengths, weaknesses, opportunities and threats respectively of 0.84, 0.87, 0.91 & 0.93. The data from this questionnaire were analyzed by descriptive and inferential statistics such as Friedman test, using SPSS software version 22. The Strategic Sports Marketing plan has 12 strengths, 11 weaknesses, 10 opportunities and 9 threats. The position of strategic marketing plan for ISFAF is in the conservative region (WO). Fourteen strategies were developed to fulfill the mission of the federation's long-term marketing goals, and set up an operational plan for each of them. The conclusion was that the federation requires the use of conservative and near-invasive (SO) strategies in the field of action.
alireza eizadi; gholamreza shabani bahar; mahmod goodarzi; habib honari
Volume 6, Issue 2 , December 2017, , Pages 21-34
Abstract
Today, football; after many changes; behind, from a simple sport has been proposed as a great trading alongside other industries and professions. The aim of this study is to develop a strategic marketing plan for football Premier League clubs based on SWOT analysis. The methodology is based on collection ...
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Today, football; after many changes; behind, from a simple sport has been proposed as a great trading alongside other industries and professions. The aim of this study is to develop a strategic marketing plan for football Premier League clubs based on SWOT analysis. The methodology is based on collection of data and descriptive survey based on functional objective. A total number of 53 which is clubs managers (n = 18) , clubs Marketing Committee (n=10) and sports marketing experts (n=25) participated voluntarily in the study with using purposive sampling. The survey instrument of the study was a questionnaire made up of internal and external factors marketing strategy League and consists of 60 questions. The validity and reliability confirmed by 10 experts in this field through Cronbach's alpha coefficient Which was 0. 87. The data was analyzed by descriptive and analytic statistics of Friedman Test Method for Ranking of League football's marketing strategies factor. Results showed that due to internal factors (strengths and weaknesses) and external factors (opportunities and threats) and resulting in SWOT strategic analysis, marketing position in football was offensive and the most important purpose according to Friedman's test, was to develop supportive, facilitative and encouraging rules, for participants in the field of Marketing football League. According to this target to counter the threat, taking advantage of environmental opportunities, is to eliminate weaknesses and to enhance strengths in football marketing and applying appropriate strategies aremeans to reach to the objectives of revenue for football.
