Ali Naserian; Hossein Kordlu; Hossein Akbari Yazdi
Volume 2, Issue 4 , May 2014, , Pages 103-114
Abstract
The Aim of this research was to determine the relationship among satisfaction of employees with the quality of service delivery and the satisfaction of participants in scholarship olympiad . To do so, all the participants in Olympiad which was implemented in Orumieh were statistical population. statistical ...
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The Aim of this research was to determine the relationship among satisfaction of employees with the quality of service delivery and the satisfaction of participants in scholarship olympiad . To do so, all the participants in Olympiad which was implemented in Orumieh were statistical population. statistical patterns were chosen through random sampling method (participants,180). The data gathered by questionnaires employee satisfaction (Lawman1998) and qualiy of service delivery and participants satisfaction questionnaire (chen, 2008). The reliabilities were measured by karonbakh Alfa method which was obtained 0/921 for the quastionnaire of employees satisfaction,0/908 for questionnaire of the employees quality of service delivery and 0/821 for participants satisfaction. Statistical analysis was done by the use of deductive statics (consist of pearson correlation method , simple regression). The results show that there are significant relationship between employees satisfaction components and components of quality of service delivery and also show that employees satisfaction can be significant for their quality of service delivery and their quality of service delivery can be significant for costumers satisfaction.
Somayeh Afchangi; Seyedeh Farideh Hadavi; Alireza Ellahi
Volume 1, Issue 4 , April 2013, , Pages 63-70
Abstract
The purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in Mashhad’s women aerobics clubs. To do this,300 randomly customers from women aerobic clubs were chosen and data was collected ...
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The purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in Mashhad’s women aerobics clubs. To do this,300 randomly customers from women aerobic clubs were chosen and data was collected through Kim relationship marketing questionnaire(2008) and α=0.92, Lim satisfaction questionnaire(2008) and α=0.88, Lim intention to revisited(2008) and α= 0.77. Research method was correlational and pearson correlation coefficient and linear regression were used for analyze data. Research findings revealed that there is a medium relationship between relationship marketing and customer satisfaction in Mashhad’s women aerobics clubs (r= 0.537). There is a high relationship between relationship marketing and intention to revisited in Mashhad’s women aerobics clubs (r= 0.477). There was no statistical meaningful relationship between reciprocit and intention to revisited in Mashhad’s women aerobics clubs. Results alse revealed that relationship marketing can be predictor on satisfaction and intention to revisited in customers. (Relationship marketing (0.445) + 32.565 = customer satisfaction and relationship marketing (0.168) + 11.759 = Intention to revisited). Therefore the club owners and managers to recommend for customer satisfaction and Intention to Revisit To use of relationship marketing components , Addition to, customers increase can in the long time to be more Benefit clubs.