In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
sports marketing
Examining the Model of Internal and External Factors Affecting the Satisfaction and Loyalty of Customers of Recreational-Sports Services (Case Study: Aquatic Parks of the Country)

Mahdi Zarif; Hassan Fahim Devin; Hossin Peymanizad; Mohammad Reza Esmaeilzadeh Ghandehari

Volume 12, Issue 4 , June 2024, , Pages 91-108

https://doi.org/10.30473/arsm.2024.62537.3623

Abstract
  Aquatic parks have always been welcomed by the community in leisure time. The purpose of this study was to examining the model of internal and external factors affecting the satisfaction and loyalty of customers of recreational-sports services. The present research was applied research, in terms of analytical, ...  Read More

Testing The Model of Emotional Marketing in Consumers sport for all

behzad divkan; farshad tojari

Volume 9, Issue 1 , September 2020, , Pages 97-106

https://doi.org/10.30473/arsm.2020.7098

Abstract
  The aims of this study is to explore Testing The Model of Emotional Marketing in Consumers of sport for all. Sampling consisted of 384 consumers (220 female & 164 male) by using of the cluster sampling elected by 22 municipal regions of Tehran city. Participants completed a questionnaire package ...  Read More

The relationship between communication skills and work ethic of physical education managers in Education and Training Departments in Iranian western provinces with satisfaction of physical education teachers

Manochehr Tatari

Volume 6, Issue 3 , February 2018, , Pages 11-19

Abstract
    The purpose of this research was to investigate the relationship between communication skills and work ethic of physical education managers in Education and Training Departments in western provinces of the country with satisfaction of physical education teachers from teachers' points of view . ...  Read More

Standardizing Persian version of customers’ satisfaction questionnaire in aerobic and bodybuilding clubs: (reliability and validity evaluation)

Ahmad Mahmoudi; Jalil Younesi; Mohammad Hasan Mottaghi Shahri; Javad Shahlaee Bagheri

Volume 5, Issue 1 , August 2016, , Pages 57-71

Abstract
  The current study was aimed to standardize (reliability and validity evaluation) Persian version of customers’ satisfaction questionnaire. The statistical population of the study consisted of all customers of aerobic and bodybuilding clubs in Tehran who had a minimally 6- months record of joining ...  Read More