In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
sports marketing
Examining the Model of Internal and External Factors Affecting the Satisfaction and Loyalty of Customers of Recreational-Sports Services (Case Study: Aquatic Parks of the Country)

Mahdi Zarif; Hassan Fahim Devin; Hossin Peymanizad; Mohammad Reza Esmaeilzadeh Ghandehari

Volume 12, Issue 4 , June 2024, , Pages 91-108

https://doi.org/10.30473/arsm.2024.62537.3623

Abstract
  Aquatic parks have always been welcomed by the community in leisure time. The purpose of this study was to examining the model of internal and external factors affecting the satisfaction and loyalty of customers of recreational-sports services. The present research was applied research, in terms of analytical, ...  Read More

The Role of Team Identification in Fans Loyalty of Iranian Football Industry

Amin Rashid Lamir; Amir Montazeri; Samira Feizi

Volume 7, Issue 1 , June 2018, , Pages 57-68

Abstract
  The purpose of this study was to investigate the role of team identification in fans loyalty of Iranian Football Premier League via structural equation modeling. The research method was descriptive-correlation. The statistical population of the study included all fans over 18 years old in the 16 th. ...  Read More

Determining questionnaire validity and reliability of customer loyalty in Sport

Hasan Pour soltani zarandi

Volume 3, Issue 3 , March 2015, , Pages 77-84

Abstract
  This study aims to determine questionnaire validity and reliability of customer loyalty in sport. Thestatistical population of this study was the pools and private clients in Mashhad unlimited numberformed. Using a sample of 382 persons was determined through Cochran formula and were selectedrandomly. ...  Read More