Zahra Farahani; Seyed Reza Seyedhavadin
Abstract
The aim of this study was to investigate the effect of using electronic marketing on the performance of sports businesses in the Revolution Sports Complex. The present research is applied in terms of purpose and descriptive in terms of method. The statistical population of this research is the customers ...
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The aim of this study was to investigate the effect of using electronic marketing on the performance of sports businesses in the Revolution Sports Complex. The present research is applied in terms of purpose and descriptive in terms of method. The statistical population of this research is the customers of Enghelab Club with 1000 people who have a membership card of this club and use the services of this collection continuously. Using Cochran's formula, 287 people were selected as the sample. In this research, a researcher-made questionnaire with 28 items was used, which was compiled based on a five-point Likert scale. Content validity method was used to check the validity of the questionnaire. Cronbach's alpha coefficient was calculated to evaluate the reliability of the questionnaire. Also, the obtained data were analyzed using SPSS and Smart PLS statistical software. The results of the analysis showed that online shopping has a positive and significant effect on the performance of Revolution Sports Complex services. Electronic advertising has a positive and significant effect on the performance of Revolution Sports Complex services. Social media communication has a positive and significant effect on the performance of Revolution Sports Complex services. News agency websites have a positive and significant effect on the performance of Revolution Sports Complex services. Online and offline channels (TV, radio, etc.) have a positive and significant effect on the performance of Revolution Sports Complex services. Multimedia strategies and technology have a positive and significant effect on the performance of Revolution Sports Complex services.
roghayeh sarlab; Saeed Rasekh
Abstract
recent decades, the sports industry, as one of the new industries, has played a productive role in the international economy and has been more effective for macroeconomic investments for any country.The relative advantage of sports goods is one of the above. To determine the most important business partners ...
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recent decades, the sports industry, as one of the new industries, has played a productive role in the international economy and has been more effective for macroeconomic investments for any country.The relative advantage of sports goods is one of the above. To determine the most important business partners of Iran, the commercial share of countries in the field of sports goods during 5 years was used. Then, using the Revealed symmetric comparative advantage index, Lafay, Balasa (export) and Proudman and Reading index, the comparative advantage of each country was examined. On average, Bulgaria and Austria had the highest competitive advantage in the export of boats, China in the export of shoes, clothing and miscellaneous goods, and Germany in the export of boats and sporting rifles, based on the Balasa index and the Revealed symmetric comparative advantage. The Proudman and Reading indices also showed that Indonesia had the highest competitive advantage in footwear exports, Iran in clothing exports, the Netherlands in boat exports, Germany in arms exports, and Korea in exporting miscellaneous goods.
Zabihallah Naghiloo; Mehrali Hemmatinezhad; mahdi naderi nasab
Abstract
Abstract The present study seeks to provide a conceptual framework for competitiveness in the Iranian sports services industry. The research method is qualitative with systematic analysis approach. The statistical population of the study consisted of human society (managers and experts of service clubs, ...
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Abstract The present study seeks to provide a conceptual framework for competitiveness in the Iranian sports services industry. The research method is qualitative with systematic analysis approach. The statistical population of the study consisted of human society (managers and experts of service clubs, university professors with sports marketing expertise) and information society (scientific resources, documents and libraries on competitiveness). The statistical sample was selected with sufficient number based on theoretical saturation (17 persons and 56 documents). Research tools included systematic library study and semi-structured interview. Validity of the instrument was evaluated using descriptive qualitative methods (content validity). Conceptual coding and conceptual framing were used to analyze the findings. The presented analytical framework consists of 5 general areas including market management, market structure, market capability, market ecosystem and market competitiveness. The conceptual model derived from the coding framework was identified as a process system from market ecosystem and market management to the sustainable competitiveness of sports services. Therefore, it can be said that neglect of any of the elements or components can disrupt the order and relative balance in the competitive structure of the Iranian sports services market. Therefore, the sports services market requires the development of the business environment and the management of the sports services market for sustainable competitiveness.KeywordsMarket Management, Competitiveness, Sport Services, Sports Industry
FOROUGH MOHAMMADI; Masoumeh Kalateh Seifari; Mohammad hossein razavi; Mohammad Farsijani
Abstract
Organizations need to respond more quickly to changing needs, in order to improve their competitive advantage and to operate in global markets. This accountability is possible through global production management. Therefore, the purpose of this study was to develop an economic development model for Iran's ...
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Organizations need to respond more quickly to changing needs, in order to improve their competitive advantage and to operate in global markets. This accountability is possible through global production management. Therefore, the purpose of this study was to develop an economic development model for Iran's sports industry with a world class approach to production. Selected samples in this study were experts, economists and faculty members (sports marketing, industrial management), which were selected in a targeted manner. After over 15 hours of in-depth interviews with 15 selected samples, theoretical saturation was obtained and interviews were implemented. Based on the results of analysis of field interviews in the Nvivo 10 environment, the mentioned qualitative model was obtained with 85 concepts and 17 axial codes and 4 selective codes. The results of the present research show that economic development of the sports industry and its factors (institutional development, structure and ownership, media development, scientific and research development, development of supporters and income from them, human resource development, infrastructure development, legal and legal development, development Existing firms, developers, and developers of social networks) have a causal relationship with world class factors of production (quality, innovation, cost, time, flexibility) and factors of service in the world class (sales and after sales) that could develop sports industry in world-class.
Esmaeil Sharifian; Mohamad Hosain Yousefi; Kourosh Ghahraman Tabrizi
Volume 5, Issue 1 , August 2016, , Pages 73-82
Abstract
The purpose of this study was to investigate the internal-sector barriers competition at comparison with sample foreign products in Iran sports industry in year 2012. The research method was survey. Data collection instrument was researcher-made questionnaire. Its validity was approved by 15 dignitaries ...
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The purpose of this study was to investigate the internal-sector barriers competition at comparison with sample foreign products in Iran sports industry in year 2012. The research method was survey. Data collection instrument was researcher-made questionnaire. Its validity was approved by 15 dignitaries in sports management and industrial management. The internal reliability was approved with Cronbach's alpha (α=0/84). Population of this research included administrators of all sports manufacturing units. manufacturing units of all sports administrators Method of sampling were evaluated by counting all and 220 questionnaires were distributed based on the geographical distribution of production units That the total number of 160 questionnaires were returned by other confounding. For data analysis, it was used test repeated measure and statistical software SPSS 20 the level of significance p
