In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

Document Type : Research Paper


1 Ph.D of Marketing and Sports Media Management, Mazandaran University, Babolsar, Iran

2 Associate Professor of Sports Management, University of Mazandaran, Babolsar, Iran

3 Associate Professor of Sports Management, University of Mazandaran

4 Associate Professor of Industrial Management, Shahid Beheshti University, Tehran, Iran


Organizations need to respond more quickly to changing needs, in order to improve their competitive advantage and to operate in global markets. This accountability is possible through global production management. Therefore, the purpose of this study was to develop an economic development model for Iran's sports industry with a world class approach to production. Selected samples in this study were experts, economists and faculty members (sports marketing, industrial management), which were selected in a targeted manner. After over 15 hours of in-depth interviews with 15 selected samples, theoretical saturation was obtained and interviews were implemented. Based on the results of analysis of field interviews in the Nvivo 10 environment, the mentioned qualitative model was obtained with 85 concepts and 17 axial codes and 4 selective codes. The results of the present research show that economic development of the sports industry and its factors (institutional development, structure and ownership, media development, scientific and research development, development of supporters and income from them, human resource development, infrastructure development, legal and legal development, development Existing firms, developers, and developers of social networks) have a causal relationship with world class factors of production (quality, innovation, cost, time, flexibility) and factors of service in the world class (sales and after sales) that could develop sports industry in world-class.


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