Ghafouri Farzad; Mohamad Saeed Memarzadeh; salman alavi
Abstract
The purpose of this study is to determine the contribution and role of The Executive Organizationsin development of community sport. This research is a mixed research that is conducted in two qualitative and quantitative sections. In order to collect the research data, a deep interview was conducted ...
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The purpose of this study is to determine the contribution and role of The Executive Organizationsin development of community sport. This research is a mixed research that is conducted in two qualitative and quantitative sections. In order to collect the research data, a deep interview was conducted on the elite (qualitative section) and researcher-made questionnaire (quantitative section). The statistical population in the qualitative stage included all knowledgeable people about the subject of sport and in a quantitative section, it included ministers or directors of the Ministry of Sport and Youth, experts of ministry, federation directors, and executive agency officials. Sampling in the qualitative section was done using purposeful and snowball method (n=11) and in the quantitative part, stratified random sampling was used (n=100). The results showed that those organizations have undertaken some related tasks: the organization of municipalities for the development of public sports 7 tasks, the Armed Forces organization 6 tasks, Ministry of education 8 tasks, the Ministry of Science 13 tasks, the Ministry of Sports and Youth 7 tasks, The Organization of broadcasting 11 tasks and the Ministry of Health has 8 tasks the main task. Also the results showed, that the share of the executive organisations in development of available sports facilities and cheap access of people to spaces and sports programs implies that the municipality has a larger share. Media has the largest share in improving the people's attitude toward physical literacy. Finally, it was found that the Ministry of Sports and Youth has the largest share in holding public sport festivals and conferences in all parts of the country, and expansion of traditional sports and local games. Results of this research, determine the responsibilities of different executive organisations of the country about their duties and their contribution to the development of community sport. Also, governments can provide Financial, human and physical resources for each organization in accordance with their share.
Behzad Ahadi; Mir Hasan Seyyed Ameri; Golale Rasoolazar
Abstract
The aim of this study was to anticipate the vision of organizational sociability components based on servant leadership traits in staff of youth and sports department of West Azarbaijan province.. The method used in this research is descriptive correlation. Statistical population includes all staff ...
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The aim of this study was to anticipate the vision of organizational sociability components based on servant leadership traits in staff of youth and sports department of West Azarbaijan province.. The method used in this research is descriptive correlation. Statistical population includes all staff of department of youth and sports in west Azarbaijan province (65 persons). To collect data, valid and reliable questionnaire of servant leadership (α=0/97) and organizational socialization (α=0/91) were used. Regarding the normal data distribution multi regression and Pearson correlation tests were used. Findings show that there is a positive and significant correlation between servant leadership characteristics and organizational sociability. Also, multiple regression analysis revealed that some subscales of servant leadership can positively and significantly predict organizational sociability components (P<0/05). Based on the obtained results of this study, it is suggested to the managers and leaders and agents of youth and sports departments and newly established sports organizations to act through servant leadership characteristics in order to improve organizational sociability and to realize their roles as well as organization's role.
Abdol Mehdi Nasirzadh; zara Frahani; leila soltanian
Abstract
The aim of present research is to identify the obstacles and challenges of university students' sports marketing at Physical Education department ofPayame Noor university. This research was a descriptive analytical research. The statiscal populations were Director Generals of Physical Education department, ...
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The aim of present research is to identify the obstacles and challenges of university students' sports marketing at Physical Education department ofPayame Noor university. This research was a descriptive analytical research. The statiscal populations were Director Generals of Physical Education department, deputies, Physical Education faculty members active in field of strategy and Heads of departments physical education Payam Noor were provinces, which total of 50 people. The data collected A researcher- made through the questionnaire included 55 questions the validity and reliability (91/.) Were distributed. The data were collected by SPSS software version 16 and for data analysis to rank the Friedman test at the significant level (./.5) and matrix of internal and external factors evaluation was used. Results showed that the physical education organization in the current situation of 10 strengths, 10 weaknesses, 10 opportunities and 10 threats is facing. forming a marketing department, Lack of knowledge among employes of the marketing planning process, Regarding the role sponsors in the planning of student sport and failure to allocate sufficient funds for the development of student sport's highest importance. The results showed that some of the obstacles and challenges such as, Shortage of sites and specialized publications, lack of media coverage, lack of marketing strategy,Weakness in attracting sponsors, lack of meetings with organizations active marketing of the most important challenges that must be considered by managers.
Farzin Moradian Farsani; tahereh azmsha; Abdolrahman Mehdipour; Seyyed Hoseyn Marashian
Abstract
The aim of the present study is to develop ethical regulation for athletes in Wrestling federation of Islamic republic of Iran. The statistical population of the study consisted of members of the National Freestyle and Greco-Roman team, wrestlers of the most prominent provinces, federation members, ...
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The aim of the present study is to develop ethical regulation for athletes in Wrestling federation of Islamic republic of Iran. The statistical population of the study consisted of members of the National Freestyle and Greco-Roman team, wrestlers of the most prominent provinces, federation members, and pioneer wrestlers. Using targeted and available method 117 people were selected as samples. The research instrument was a 51-items researcher-made questionnaire with 9 factors. 10 sport management professors confirmed the validity of the questionnaire. Using cronbach's alpha reliability of the questionnaire obtained 0.947. Descriptive statistics such as mean and standard deviation, frequency and percentage distributions were used for statistical analysis of the data.To examine the status of questions, factors and concept, single sample t-test was used and to priotorize questions and factors Friedman test was used and to compare questions, factors and concept of ethical regulation, independent t-tests and analysis of variance was used. SPSS24 and PLS software were used for factor analysis using structural equations. Based on the results, all aspects of the concept of ethical regulation have been significant at 95% confidence level. Among the dimensions that influenced developing ethical regulation justice, human dignity and respect were in the highest priority respectively.
FOROUGH MOHAMMADI; Masoumeh Kalateh Seifari; Mohammad hossein razavi; Mohammad Farsijani
Abstract
Organizations need to respond more quickly to changing needs, in order to improve their competitive advantage and to operate in global markets. This accountability is possible through global production management. Therefore, the purpose of this study was to develop an economic development model for Iran's ...
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Organizations need to respond more quickly to changing needs, in order to improve their competitive advantage and to operate in global markets. This accountability is possible through global production management. Therefore, the purpose of this study was to develop an economic development model for Iran's sports industry with a world class approach to production. Selected samples in this study were experts, economists and faculty members (sports marketing, industrial management), which were selected in a targeted manner. After over 15 hours of in-depth interviews with 15 selected samples, theoretical saturation was obtained and interviews were implemented. Based on the results of analysis of field interviews in the Nvivo 10 environment, the mentioned qualitative model was obtained with 85 concepts and 17 axial codes and 4 selective codes. The results of the present research show that economic development of the sports industry and its factors (institutional development, structure and ownership, media development, scientific and research development, development of supporters and income from them, human resource development, infrastructure development, legal and legal development, development Existing firms, developers, and developers of social networks) have a causal relationship with world class factors of production (quality, innovation, cost, time, flexibility) and factors of service in the world class (sales and after sales) that could develop sports industry in world-class.
Leila Sadrnia; Mohsen Bagherian Farahabadi; S.Salaheddin Naghshbandi
Abstract
The aim of this study was to identify the role of social media marketing in casual relationship of brand love and viral marketing among the customers of selected sportswear brands. This research was applied in terms of purpose and descriptive-survey in terms of nature, it is a correlation type. The ...
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The aim of this study was to identify the role of social media marketing in casual relationship of brand love and viral marketing among the customers of selected sportswear brands. This research was applied in terms of purpose and descriptive-survey in terms of nature, it is a correlation type. The statistical population of the study were all the customers of four different sports brands dealers who were members of their Instagram page of that brand. The sample size was estimated using the Morgan Table 384 people. For inferential statistics section Kolmogorov-Smirnov test, Pearson correlation coefficient and structural equation modeling test were used.The significance level for all analyzes was considered as P Therefore, people who are interested in the brand can be encouraged to social networks and viral activity. Accordingly, sports brands can boost viral behavior by increasing rate of participation of their customers because creating challenging content and poll posts that can boost viral behavior.
Alireza Eizadi; Gholamreza SHabanibahar; mahmood goodarzi; habib honari
Abstract
Since government funds is limited to develop sports infrastructure, earning more and monitoring costs for sports programs and organization’s goals are considered. Clubs budget is reached to unprecedented figures in the tens or even hundreds of million dollars. As the clubs moved on to the ...
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Since government funds is limited to develop sports infrastructure, earning more and monitoring costs for sports programs and organization’s goals are considered. Clubs budget is reached to unprecedented figures in the tens or even hundreds of million dollars. As the clubs moved on to the commercial nature of their sporting nature, such a situation requires a transformation of the traditional features of the football industry. In order to prioritize marketing strategy of Premier League football clubs, the comments of 53 executives of clubs, marketing committee, officials and sports marketing football clubs experts were collected through researcher made questionnaires. Experts confirmed the questionnaire validity and respectively their reliability were confirmed due to inconsistency ratio of questionnaires that are less than (0.1). The results showed that developing a strategic marketing plan for premier league clubs matcher with the approach of maximum absorption advertising and sponsorship, developing the club comprehensive system and improving opportunities for private investment sectors are in priority second to fourth in the premier league. Developing stimulus plan to enter foreign top players in the premier league is the lowest priority.
Ali Heyrani; saeed khanmoradi; Zahra Rezvani
Abstract
The purpose of this study was to design wrestling improvement strategies for Kermanshah province from the point of view of the experts. The methodology was mixed (qualitative and quantitative). The Sample in the qualitative section was based on theoretical saturation and seven people were selected. ...
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The purpose of this study was to design wrestling improvement strategies for Kermanshah province from the point of view of the experts. The methodology was mixed (qualitative and quantitative). The Sample in the qualitative section was based on theoretical saturation and seven people were selected. The population in the quantitative section was all Managers, coaches, elite wrestlers and pioneers of wrestling in Kermanshah province(155 people). According to the hypotheses obtained from the qualitative section, 110 people were selected as samples. Instruments of the study was researcher-made questionnaire obtained from the qualitative section. The reliability of the questionnaire was 0.76 using Cronbach's alpha and validity was confirmed by the use of formal validity based on the opinion of 10 sports management specialists. Data were analyzed by SPSS software using descriptive statistics (mean) and inferential statistics (exploratory factor analysis). LISREL software was also used to perform confirmatory factor analysis (CFA) and to test research hypotheses.
The results showed that the final model has nine factors including development, management, championship, talent identification, financial, general, social, knowledge strategies, coach and athlete strategies and model fitting using indicators CFI, NFI, NNFI, IFI, PNFI, RMSEA and χ2 / df were confirmed. Therefore, the officials of the Kermanshah Province wrestling should apply improvement strategies to overcome the obstacles and problems of this popular sports field.
Masomeh Babaei Mobarakeh; mehdi kohandel; Abas khodayari; Mahvash Noorbakhsh; Ali Zarei
Abstract
Correct understanding of consumer behavior is one of the key factors in successful marketing strategies for businesses and business organizations. The purpose of this study was to analyze the motivation of sports program viewers through traditional and new media. After identifying the stimulant variables ...
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Correct understanding of consumer behavior is one of the key factors in successful marketing strategies for businesses and business organizations. The purpose of this study was to analyze the motivation of sports program viewers through traditional and new media. After identifying the stimulant variables of the sports program viewers, nine variables were considered motivational. To analyze the data, for identifying and extracting factors and factor loads, the exploratory factor analysis with orthogonal rotation using SPSS software was used at a significant level of 0.05 and two-way. Regression test was used to predict various motivational factors. The statistical population of this research were all the students of Payame Noor University of Tehran, with a total of 22000 people. The statistical sample was determined based on the exploratory factor analysis of 525 people and stratified random sampling method. Factor analysis revealed 8 factors to motivate sports programs. These include 1. excitement and pleasure 2. recreation and entertainment 3. getting sports information 4. self-education information 5. rest and relaxation 6. motivation for social interaction and 7. relief motivation 8. Motivate for companionship. Also, the results of regression showed that three factors of excitement and pleasure, escape and release, and obtaining sport information are more important motivations for watching sports programs.
Reza Abbasi bakhtiari; Abolfazl Farahani; Loghman Keshavarz
Abstract
The aim of this study was to develop strategic plan of sport for all & championship sport of Islamic Azad University.. To analyze the findings and to determine the appropriate strategy SWOT analysis (SWOT) and to prioritize strategies (ANP) is used. To collect data from interviews, library and field ...
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The aim of this study was to develop strategic plan of sport for all & championship sport of Islamic Azad University.. To analyze the findings and to determine the appropriate strategy SWOT analysis (SWOT) and to prioritize strategies (ANP) is used. To collect data from interviews, library and field studies, previous research and comments made by members of the Steering Council, which includes faculty and college sports officials, and three questionnaires was used. The first questionnaire were identified internal and external factors affecting validity confirmed by experts and its reliability was confirmed by Cronbach's alpha test 86/0. The second questionnaire and in meeting strategic and operating intensity factor of importance (weight) of each item was determined, according to the same matrix evaluation of internal and external factors strategy for sport and the championship of Islamic Azad University focused on competitive conditions in force (ST) was determined. In this specific steps according to population, with 20 members of the faculty and college sports officials, the questionnaires were completed. Based on the research findings and the results of the calculated super matrix limit weightings and the views of the members of the Strategic Council, strategies such as the development and qualification of public physical education units, the quantitative and qualitative development of sporting events and the development of easy access for students to public and championship sports are proposed.
