Factors affecting the improvement of modeling and creating of cultural symbols in public sports

Document Type : Research Paper

Authors

1 Associate professor,, Department of Sport Management,, Islamic Azad University,, South Tehran Branch, , Tehran, Iran.

2 Associate professor,, Department of Physical Education,, Islamic Azad University,, North Tehran Branch, , Tehran, Iran.

3 Assistant Professor, Department of Physical Education, Islamic Azad University, Science and Research Branch, Tehran, Iran.

Abstract

The aim of this study is to investigate the effective factors on improving modeling and creating cultural symbols in public sports. It is applied in terms of purpose, descriptive-survey in terms of data collection method and mixed based on research approach. The statistical population consisted of elites and experts in the field of management aware of the subject of the research in the qualitative part and experts in the quantitative part.The tools of the study included questionnaires and semi-structured interviews. Coding was used to examine the data of the qualitative part and the structural equation method was used in the quantitative part. Data analysis was performed in SPSS software version 20 and Smart PLS version 2. The results showed that cultural activities, educational issues, social activities, regulatory issues, nature issues, ethical issues and symbolism should be identified as key components to improve cultural modeling in public sports that among which cultural, educational and social factors play a more prominent role. 

Keywords

References

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Applied Research in Sport Management
Volume 12, Issue 2 - Serial Number 46
fall2023
October 2023
Pages 41-50

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History

  • Receive Date: 12 June 2022
  • Revise Date: 14 October 2023
  • Accept Date: 14 October 2023

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