Strategic themes of Professional Sports Development in Iran: Through the Wizard Scenario

Document Type : Research Paper

Authors

1 . Postdoctoral Student, Department of Sports Management, Faculty of Psychology and Educational Sciences, University of Mohaghegh Ardabili, Ardabil, Iran.

2 Professor, Department of Sports Management, Faculty of Psychology and Educational Sciences, University oF Mohaghegh Ardabili , Ardabil, Iran.

3 3 Associate Professor, Department of Sports Management, Faculty of Sports Sciences, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.

Abstract

Achieving the desired future in professional sports in line with the development and use of its rich functions in different dimensions is very importent. The purpose of the current research is strategic foresight of professional sports in Iran. It was conducted with qualitative method and analytical strategy with content analysis tactic. Compatible scenarios were identified using the 14x14 matrix and wizard scenario software and then desirable future scenarios were intuitively prioritized, described and interpreted. 10 participants with sufficient knowledge and experience in the field of professional sports in Iran were selected using a targeted approach and snowball. Wizard scenario software was used for data analysis. The results suggested two main scenarios for the development of professional sports in Iran. For the first scenario,  the necessary investment in professional sports should be made, professional sports should be realized in international institutions, specialized proficient human resources should be trained, professional sports should be dealt with and the government should pay attention to meritocracy and professional behavior. In the second scenario, the challenge of sustainable income generation of professional sports should be solved by laying the foundation of legal infrastructures, and finally, a suitable structure should be considered in accordance with the global approach for the development of professional sports in Iran. In general, it should be acknowledged that the key players of professional sports will enable the strategic development of  professional sports through synergy. Based on the researches, in a general conclusion it can be suggested that a main method to stabilize the progress in professional sports in the future is to use new formulas for selling players in the transfer season or to create new formulas with strategy. Another practical suggestion in the direction of sustainable development in professional sports is the creation of income-generating places by clubs. This proposal does not mean only building or owning sports venues, but professional clubs can earn money by entering other areas, for example, by building several commercial complexes and renting them. Construction of sports and recreational facilities according to the specific geography of each ecosystem and renting them can also be a source of sustainable income for professional sports clubs in Iran and also lead to employment. It should be acknowledged that for sustainable development in professional sports, which has been costly and has faced major threats such as lack of real privatization and non-payment of TV broadcasting rights to clubs, the best way is strategic development. In the short term, it is possible to take a forward-looking view and examine new technologies. Probably, with the development of new technologies and the reception that these technologies have gained among all people, including fans of professional sports clubs, the best way to make a sustainable income is to provide services to the fans of clubs through the creation of mechanisms and infrastructures based on virtual space and technology. Because in the development of sports with policies, processes and actions, sports opportunities and experiences are created. Moving towards development in the existing complexities that constantly appear in different forms is not destined without having a plan that can cope with these complexities and environmental changes. One of the most important complex environments with countless and constantly changing uncertainties is sports environments. The effective factors in the development of professional sports in Iran includ: intermediaries, industries, media, government institutions, financial sponsors and shareholders, clubs, coaches, players, referees, Ministry of Sports and Youth, etc. Decision-makers, managers and CEOs of clubs can provide the possibility of strategic development of professional sports through synergy.

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History

  • Receive Date: 13 June 2023
  • Revise Date: 03 July 2023
  • Accept Date: 20 June 2024

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