Elahe Rajabi pirkoohi
Abstract
The main concern of sports and physical training organizations is how to respond to the growing needs of athletes and men, as well as attract new customers with new marketing methods. Therefore, the main purpose of the research is to investigate the relationship between emotional intelligence and customer ...
Read More
The main concern of sports and physical training organizations is how to respond to the growing needs of athletes and men, as well as attract new customers with new marketing methods. Therefore, the main purpose of the research is to investigate the relationship between emotional intelligence and customer orientation of employees of sports organizations in Tehran province, considering job satisfaction and organizational commitment.customer orientation, job satisfaction and organizational commitment, and the mediating role of job satisfaction in the relationship between emotional intelligence and customer orientation had also been pointed out. Also, the findings showed that job satisfaction and organizational commitment have a significant relationship with customer orientation. The current research is of applied research type and in terms of research classification according to the method of data collection, it is a descriptive research type and in terms of method, it is a correlational research type. The statistical population of the research includes all full-time employees covered by the Ministry of Sports and Youth with a diploma or higher education level. Random sampling method was used in this research and the number of sample size was determined by Morgan's table of 181 people.Keywords: Emotional Intelligence, Customer Orientation, Job Satisfaction, Organizational Commitment.
Ali Karimi firouzJaie; Solmaz Mellatdoost
Abstract
A B S T R A C TThe Qatar World Cup has been a seminal event for Qatar, a small country in the Persian Gulf. During the tournament, numerous tourists from across the globe visited the country to attend the event. Throughout the World Cup, a multitude of advertisements were disseminated in various forms ...
Read More
A B S T R A C TThe Qatar World Cup has been a seminal event for Qatar, a small country in the Persian Gulf. During the tournament, numerous tourists from across the globe visited the country to attend the event. Throughout the World Cup, a multitude of advertisements were disseminated in various forms within Qatar. These advertisements shared a common theme, featuring images that, consciously or unconsciously, resonated with the viewers and the audience. In the present study, researchers have employed the theoretical framework of Kress and van Leeuwen (2006) in the domain of social semiotics to analyze a selection of promotional images associated with the 2022 FIFA World Cup in Qatar. The analysis was conducted using qualitative methods and content analysis. The objective was to ascertain the conceptual elements that the images are attempting to convey to the audience. The statistical population of the study was selected from among the numerous promotional images obtained from the 2022 World Cup in Qatar using a purposeful sampling method. The findings indicated that the images not only represent Qatar's endeavors to preserve and promote its cultural and national identity but also showcase the country's economic prowess and infrastructural capabilities. Furthermore, the utilization of cultural symbols such as "Laab" enables Qatar to disseminate compelling and favorable messages regarding its cultural interactions and capabilities on a global scale, thereby enhancing its positive image among international audiences.
Mahdieh Seraji; Gholamali Kargar; Sara Keshkar; Mir Ali Seyed Naghavi; Gholamreza Shabani Bahar
Abstract
The study aims to identify the drive factors of human resource architecture model for managing volunteers in university sport events. The research uses a mixed exploratory method, in which thematic analysis method in the qualitative phase and structural equation modeling in the quantitative phase were ...
Read More
The study aims to identify the drive factors of human resource architecture model for managing volunteers in university sport events. The research uses a mixed exploratory method, in which thematic analysis method in the qualitative phase and structural equation modeling in the quantitative phase were used. The Statistical population in the qualitative part includes experts in the field of human resource management, volunteering and university sports and 19 interviewees were selected as the research sample using snowball sampling method. In the quantitative part, 278 volunteers with experience of volunteering in national and international university sports events were selected as the statistical sample. The research method in the qualitative part included a semi-structured interview, and in the quantitative part, a researcher-made questionnaire, whose face and construct validity was confirmed and its reliability was determined by Cronbach's alpha test. Data analysis was done using Spss and Amos version 24 software. The main components of human resource architecture drivers include volunteer competency, training, encouraging participation, empowerment, leadership, managers competency, implementation and feedback, recognizing participation motivations, job description, Job setting and job ladder that were classified into six main categories of knowledge and information, psychological empowerment, managerial ability, career path, recruitment, retention and support.
sports marketing
abbas nazarian madavani; Masoomeh Shahbazi; Khadijeh norouzi
Abstract
This research aimed to identify the key components influencing the development of Iranian digital sports games using the RACE marketing model. The qualitative research method employed thematic analysis, employing a comparative approach and the creation of a thematic network. The study encompassed literature ...
Read More
This research aimed to identify the key components influencing the development of Iranian digital sports games using the RACE marketing model. The qualitative research method employed thematic analysis, employing a comparative approach and the creation of a thematic network. The study encompassed literature review and semi-structured interviews with 15 experts in marketing, manufacturing, government management, academia, and professional gaming, all grounded in the RACE marketing model, until reaching theoretical saturation. For the "increasing brand awareness" theme, six interconnected elements emerged, including advertising and promotion content, promotion processes, promotion platforms, branding strategies, successful branding techniques, and essential supporting infrastructure. In the "audience interaction with the brand" theme, four integrated components were identified: product introduction appeal, gameplay platform attractiveness, game process engagement, and effective support and logistics.For "attracting potential audiences," five unified themes were recognized: game structure, domain-specific advertising, management prerequisites, game economics, and ensuring game security. In the "increasing customer relationship development" theme, six integrated elements surfaced: product and service quality, addressing customer needs, extensive advertising efforts, efficient communication channels, value chain integration within the game, and maintaining game security. Additionally, a thematic network was illustrated based on the RACE marketing model. The study recommends that Iranian digital game managers, producers, and marketers focus on all identified factors concurrently. The results underwent scrutiny for acceptance, transferability, and validity through scientific evaluation methods.
sports marketing
ABED MAHMUODIN; Saeed Sadeghi-Boroujerdi; bradley J. baker
Abstract
The concept of soccer fans' coping strategies against of the team identity threat is a new field in sports management literature and psychology that has recently attracted the interest of researchers in sports consumer behavior. In this regard, the present study was conducted with the aim of coping strategies ...
Read More
The concept of soccer fans' coping strategies against of the team identity threat is a new field in sports management literature and psychology that has recently attracted the interest of researchers in sports consumer behavior. In this regard, the present study was conducted with the aim of coping strategies of national football team fans against of the team identity threat. The method of the present research was qualitative research in the form of content analysis and the statistical population included national team fans who followed the Football Federation's Instagram page. The sampling method was purposeful and in-depth interviews were conducted with 16 participants until theoretical saturation. Coding technique and NVivo software were used to analyze the data. The results showed the coping strategies of the national team fans in two themes; emotion- oriented and problem-oriented strategies and six sub-themes; distance from the team, reinforcement, past success and achievements, intra-group prejudice, optimism for the future, destructive behavior and explosion. The results of this research have provided important applications in both theoretical and practical parts. On the one hand, this is the first study on the coping strategies of national team fans in the face of the team identity threat, and it has partially bridged the huge gap in this field in domestic and foreign research. On the other hand, it provides a coherent view and a full understanding of the coping strategies of the national football team fans and a wide range of necessary management measures to better manage these strategies.
sports marketing
Zahra Sohrabi; mehrdad moharramzadeh; Rasool Nazari
Abstract
Introduction: The current research tries to identify the factors affecting the growth of professional sports clubs, which affect the development of the sports industry, by focusing on the strategic foresight of Iran's professional sports with a world-class approach.Methods: The data of this qualitative ...
Read More
Introduction: The current research tries to identify the factors affecting the growth of professional sports clubs, which affect the development of the sports industry, by focusing on the strategic foresight of Iran's professional sports with a world-class approach.Methods: The data of this qualitative research, which had an exploratory-fundamental nature, was collected through targeted sampling with the snowball technique and based on semi-structured in-depth interviews with 20 experts in the field of professional sports clubs. A detailed interpretative understanding and preliminary and theoretical codings determined that professional sports clubs can build their desired future based on the requirements of shaping the future, by overcoming the weight of the past, the pressure of the present and in line with the tension of the future and the choice of proactive behavior in facing the future, set a perspective for it.Results: In this research, a total of fifteen main factors affecting the strategic foresight of Iran's professional sports with a world-class approach include: sports structure, foundational factors, hardware infrastructure, background factors, key stakeholders, development with a global approach, actors Key, human resource development, and possible consequences, global development consequences, preferred future, uncertainties, drivers and surprises were identified.Conclusion: In general, economic considerations are described in world-class professional sports more than anything else, although cultural elements also play a role in this field. Despite the importance of culture in globalization discourses in sports, economic considerations play an important role.
sports marketing
Masoud Karimi; HOMAYOUN ABBASI
Abstract
The purpose of this research is to identify the strategic management factors of financial sponsors in sports and provide a model. The research method is mixed and sequential exploratory. The statistical population in the qualitative section was sports management spicialist, managers and employees sport ...
Read More
The purpose of this research is to identify the strategic management factors of financial sponsors in sports and provide a model. The research method is mixed and sequential exploratory. The statistical population in the qualitative section was sports management spicialist, managers and employees sport team in super leagues, also top and board managers, financial and sail managers of large hndustry unit in Kermanshah province, who were sampled by snowball method. In order to collect qualitative data, the researcher reached theoretical saturation by conducting 15 semi-structured interviews. In a small part of all employees of sports federations, based on Morgan's table, 248 people were selected as a statistical sample and sampling was done by simple random sampling. Through the information received from the interviews and coding through the MAXQDA software, the design and construct validity of the questionnaire was confirmed through confirmatory factor analysis. Using AMOS software, the final research model was presented. The results showed that the sponsor's image plays the biggest role in the strategic management of sponsors in sports, and beliefs do not play a role in the strategic management of sponsors, and the factors of participation, attachment, honesty, performance, image, attitude, and knowledge predict 91% of management. Supporters in sports have a strategy.
abbas shabani; Hamid Omidi
Abstract
In spite of the effective presence of women in higher educational levels and general qualifications, the existence of an invisible obstacle called the glass ceiling in the country's sports management is very evident. The purpose of this research is Studying the lack of organizational growth of women ...
Read More
In spite of the effective presence of women in higher educational levels and general qualifications, the existence of an invisible obstacle called the glass ceiling in the country's sports management is very evident. The purpose of this research is Studying the lack of organizational growth of women in sports management levels. The method of the current research is descriptive-analytical and has an applied purpose. Library method and researcher-made questionnaire were used to collect data. The content validity of the questionnaire was calculated by face experts and the reliability of the questionnaire was calculated as 0.88. The statistical population of this research included managers of the Ministry of Sports and Youth, female vice-presidents of sports federations and boards, and female faculty members specializing in physical education. In this research, the research sample was equal to the population and was determined as a whole number. A total of 250 people were studied as a research sample. To analyze the data, the Kolmogorov Smirnov tests, the comparison of the mean of a population and the Friedman test were used. The results of this research showed that, in general, the managerial development of women's sports in the country has confirmed obstacles, and the most important obstacles affecting the advancement of women in the managerial levels of the country's sports, in order of importance, were; Economic barriers, organizational barriers, cultural barriers, political barriers and social barriers.
Sport Training
صدیقه فضائلی; حسین پیمانی زاد; Hassan Fahim Devin; محمدرضا اسماعیل زاده
Abstract
The study aims to develop a framework for promoting an environmental culture in sports based on sustainable development indicators. It utilized qualitative research methods, collecting data from human and information resources. Participants were purposefully selected to ensure theoretical saturation, ...
Read More
The study aims to develop a framework for promoting an environmental culture in sports based on sustainable development indicators. It utilized qualitative research methods, collecting data from human and information resources. Participants were purposefully selected to ensure theoretical saturation, and research tools included interviews and library study. The validity of the instrument was confirmed through legal and scientific standards.The final framework consists of six categories: causal conditions, underlying factors, intervening factors, the central phenomenon, strategies, and consequences. Causal conditions encompass the requirements and assumptions of a green and sustainable sports culture, while underlying factors include the context and capacity needed for such a culture. Intervening factors involve the challenges faced in establishing this culture. The central phenomenon is the green and sustainable sports culture, while strategies focus on approaches to promote it. Consequences refer to the results and functions of implementing the culture.The study concludes that implementing the framework will help reduce environmental problems, promote sustainable development, and improve educational and socio-cultural functions within sports. It will contribute to the overall development plans of the country and satisfy stakeholders and the sports community. The framework serves as a guide for officials to take effective measures toward an environmental culture in sports and ultimately achieve sustainable development in the field.
Sport Tourism
seyedh safora sharifi; seyed mohammad kashef
Abstract
The present study was conducted with the aim of investigating the role of community participation and the effects of tourism in supporting the development of sports event tourism in coastal cities.The research method is practical in terms of purpose and is based on the collection of descriptive-explanatory ...
Read More
The present study was conducted with the aim of investigating the role of community participation and the effects of tourism in supporting the development of sports event tourism in coastal cities.The research method is practical in terms of purpose and is based on the collection of descriptive-explanatory and correlational data, which was carried out in a survey way. The collection tool in the current research is a standard questionnaire. The sample size of the current research was determined based on Cochran's formula of 384 people. Data analysis was done with the help of EXCEL and SPSS software. At the level of inferential statistics, due to non-normality of the data, PLS Smart software was used (to calculate factor analysis, path analysis, and relationship between hidden factors and model fit). In deductively, the results of the research hypotheses are presented based on the structural model.The results show that all research hypotheses have been confirmed.The results of this research show that there is a meaningful relationship between community participation and the social, economic and environmental effects of tourism in coastal cities, and by strengthening them, these desirable effects can be achieved.
