sports marketing
Hanieh Gholami; Saeed Sadeghi Boroujerdi; ABED MAHMUODIN; Hesam Kamanger
Abstract
In this regard, the present research was conducted with the aim of identifying and prioritizing the challenges of Iranian professional Sportswomen's activities in this social media. The method of the present research is mixed and of the type of sequential exploratory design. The qualitative phase was ...
Read More
In this regard, the present research was conducted with the aim of identifying and prioritizing the challenges of Iranian professional Sportswomen's activities in this social media. The method of the present research is mixed and of the type of sequential exploratory design. The qualitative phase was conducted using thematic analysis and the quantitative phase was conducted using hierarchical analysis. The sampling method was purposeful, and in the qualitative part, in-depth interviews were conducted with 13 participants until theoretical saturation, and in the quantitative part, questionnaire based on the findings of the qualitative section was distributed among 10 of them. For data analysis, coding technique was used in the qualitative part, and NVIVO10 software was used in the quantitative part, and Expert Choice software was used. The results showed that the challenges of Iranian female athletes in the Instagram social media are in two main themes of structural challenges with 4 sub-themes in the order of weight and priority; cultural challenge (,0274), legal challenge (0.255), gender challenge (0.249) and religious challenge (0.222) and individual challenges with 2 sub-themes in order of weight and priority; Content production challenge (0,459) and psychological challenge (0.541) are classified. According to the obtained results, it can be said that if the method of using Instagram social media is taught and managed to female athletes, they can overcome the existing challenges to some extent and make the most of the opportunities provided on Instagram.
sports marketing
Ali Akbar Sobhani; Asghar Moshabaki; Abdullah Naami; Mohammad Ehsani
Abstract
When relationship marketing is used as a framework for the use of social media, it should also be used to guide the evaluation of the use of these media. The purpose of this article is to re-examine a model for measuring the interaction of fans through social media with their favorite sports team in ...
Read More
When relationship marketing is used as a framework for the use of social media, it should also be used to guide the evaluation of the use of these media. The purpose of this article is to re-examine a model for measuring the interaction of fans through social media with their favorite sports team in the quality of relationships, purchase intention and referral intention. The current research is applied in terms of its purpose, and in terms of method, it is descriptive and analytical. It is also limited in terms of information gathering. After distributing the questionnaire among professional sports fans and completing it through social networks, the data was analyzed using structural equation modeling. The sample size was 259 people. The results indicate that the more the fan interacts with his favorite team on social media, the quality of the relationship will increase. There was no significant effect on purchase intention and referral intention. In addition, the indirect effect of social media interaction on purchase intention and referral intention through relational marketing was positive and significant. Based on the results, it seems that relationship marketing can be used as a framework to evaluate the effectiveness of social media marketing in sports, and as suggested by relationship marketing theory, interaction It improves the relationship between fans and teams through social media. Researchers can continue to investigate this model by adding other variables to gain a more complete understanding of the effectiveness of social media marketing.
seyed habiboloh Mirghafoori; mehran Ziaeian; pooria malekinejad
Abstract
Kansei engineering is known as one of the most successful methods to understand customers' feelings and needs. This research tries to identify the factors affecting the feelings and emotional needs of the users of sports halls in Yazd province based on the Kansei engineering approach and the relationship ...
Read More
Kansei engineering is known as one of the most successful methods to understand customers' feelings and needs. This research tries to identify the factors affecting the feelings and emotional needs of the users of sports halls in Yazd province based on the Kansei engineering approach and the relationship between them. Take advantage of the services provided. In order to carry out the current research, at first, the influencing factors were identified using the study of the background of the research. Next, in order to measure the relationship between the dimensions of the research and the design of the conceptual model, the interpretive structural modeling technique was used, and then, in order to fit the structured conceptual model, the structural equation technique was used using Smart PLS3 software. The statistical population of the present study was formed by 13 experts familiar with the subject of the research in the model design department who have done research in this field and have at least 5 years of work experience, and in the model fitting department by 147 employees of sports halls in Yazd province. are the collection tool in this research was a questionnaire. The results of the research show that the 8 main dimensions of the research are placed in 3 general levels. Based on the findings of the research, factors of safety, innovation and appropriate treatment were placed as the main dimensions in the initial level of Kansei engineering drivers communication model.
sports marketing
ghodsyeh Sangtarash; vahid saatchian; javad mohammadkhani; Mohammad kashtidar
Abstract
The aim of this study was to identify sustainable revenue generation strategies for selected sports federations (karate, judo, wrestling, taekwondo, canoeing, shooting and equestrian federations). The present research is an applied type in terms of purpose and an exploratory analysis in terms of method, ...
Read More
The aim of this study was to identify sustainable revenue generation strategies for selected sports federations (karate, judo, wrestling, taekwondo, canoeing, shooting and equestrian federations). The present research is an applied type in terms of purpose and an exploratory analysis in terms of method, and also this research is based on the type of operations used of the combined type. The statistical population of the study includes professors of sports management and managers of karate, judo, wrestling, taekwondo, rowing, shooting and equestrian federations and the National Olympic Committee. And based on the collected information, 22 people were examined. In the Delphi stage, the components and subcomponents of the research were determined. Then extracted factors were leveled by using Q modeling. The findings showed that the most important revenue-generating factors of selected federations include providing non-sporting products used by athletes by the federation, athlete sponsors, revenues from the World Federation for the development of basic sports, revenues from world competitions, annual contributions of the World Federation, Income from coaching classes, membership fees for basic teams, annual contributions from the Ministry of Sports, and income from participation in world competitions. Therefore, it can be concluded that economic activities under the supervision of the federation to provide products and services needed by athletes and rely on sponsors, as well as external support such as the World Federation and government assistance are the most important sources of permanent funding for federations.
Sport Training
Amir Montazeri; Samira Feizi; امیر منتظری
Abstract
The present study was conducted with the aim of investigating and analyzing the role of social factors in the self-efficacy of physical education teachers. His research method was descriptive-correlational. The statistical population of the research included all physical education teachers of Razavi ...
Read More
The present study was conducted with the aim of investigating and analyzing the role of social factors in the self-efficacy of physical education teachers. His research method was descriptive-correlational. The statistical population of the research included all physical education teachers of Razavi Khorasan province. The data needed to analyze the theoretical model were collected using four questionnaires of social intelligence of Mohammad (2021), social vitality of Hills and Argyle (2002), social trust of Safarinia and Sharif (2013) and teacher self-efficacy of Shannon-Moran and Woolfolk (2001). Cronbach's alpha method was used to calculate the reliability of the tool and structural equation modeling method was used to analyze the data. The structural equation model showed that social intelligence has an effective and positive role in social vitality, social trust and self-efficacy of physical education teachers. Also, the role of trust and social vitality on the self-efficacy of physical education teachers was positive and significant. In addition, social intelligence along with social vitality and social trust had a more positive and effective role on teachers' self-efficacy. Based on this, the education organization and especially the field of physical education and health can strengthen the self-efficacy of its physical education teachers by using social factors such as social intelligence, vitality and social trust. In other words, strategies for promoting and strengthening social intelligence along with strategies for increasing vitality and social confidence of physical education teachers should be taken into consideration to increase and improve their self-efficacy.
Sport Training
Majid Habibzadeh; mehrdad moharramzadeh; Robab Mokhtari; masoud Imanzadeh
Abstract
The purpose of this article is to validate the football development model of the basic levels of Ardabil province in the general dimension. The research method is of a quantitative type, which was carried out by a survey method, and the statistical population of the present study includes athletes, experts, ...
Read More
The purpose of this article is to validate the football development model of the basic levels of Ardabil province in the general dimension. The research method is of a quantitative type, which was carried out by a survey method, and the statistical population of the present study includes athletes, experts, sports managers and professors, considering that the confirmatory factor analysis method has been used, so the number of necessary samples is proportional to the number of variables. was selected and for each variable at least 5 samples and a total of 230 people were selected and the sampling is random. The data collection tool was also using a questionnaire.The results showed that the average opinions of athletes, experts, sports managers and professors regarding the validity of the model were 4.48 out of 5, which is equal to 89.6%; Therefore, the proposed model has a very high degree of credibility, and based on the validation of the research quality and the model based on the "popularity" index of Strauss and Corbin, the football development model of the basic levels of Ardabil province has good quality and credibility in the general dimension, and also in factor analysis. Confirmation of the goodness of fit indices of the structural model is desirable and has a good fit. Therefore, the validity of the model has been confirmed and it can be said that the football development model of the basic levels of Ardabil province has sufficient validity in the general dimension.
sports marketing
forogh asadi; Ali Mohammad Safania; Nasrollah Mohammadi
Abstract
The purpose of this research was to identify and explain the relationship between the effective factors in creating an innovative sports organization and the performance of selected sports organizations. The research method was mixed, in the qualitative part, the phenomenological analytical model was ...
Read More
The purpose of this research was to identify and explain the relationship between the effective factors in creating an innovative sports organization and the performance of selected sports organizations. The research method was mixed, in the qualitative part, the phenomenological analytical model was used, and in the quantitative part, the descriptive-correlational analytical method was used. The statistical sample in the qualitative part included 15 elites, academic researchers and managers of sports organizations who were selected theoretically and using the targeted quota method, and in the quantitative part there were 324 managers, experts and employees of selected sports organizations in the country. Stratified-random sampling method was chosen. Data collection tools included interviews and questionnaires. In this research, the qualitative data analysis process was carried out through three stages of open, central and selective coding, and Pearson's correlation coefficient test was used in the quantitative part. The results of qualitative analysis showed that 6 core categories with the titles (organizational, extra-organizational, behavioral, managerial, knowledge and technological characteristics) along with 23 sub-categories were effective in creating an innovative sports organization, and the results of quantitative analysis also showed that between innovative sports organization and The performance of sports organizations and its components, including the customer's perspective, the financial perspective, the perspective of internal processes, and the perspective of learning and growth, there is a meaningful relationship,
