The Study of Customer experiences and satisfaction of service in Aquatic sports clubs

Rajabi, Hossein; Tarighi, Rasoul; Mizany, Mehran

Document Type : Research Paper

Authors

Universiry of Tehran

Abstract

Abstract
The purpose of the present study was the study of Customer experiences of the service Aquatic sports clubs. The current research is correlational and practical. A researcher - made questionnaire was administered and its reliability was approved by the professors and experts in this field. Its validity was controlled by the alpha Cronbach test. 385 questionnaires were delivered and among them, 250 were filled out and gathered. The sample data used in the present study were all customers of these aquatic sport clubs in Kish Island. The number of the sample was selected due to their availability. In order to describe the demography of the replicants and questions descriptive statistics and in the field of inferential statistics, internal consistency and conformity factor analysis, structural equation modeling were used. To do so MS-Excel SPSS ver 18 and Lisrel ver 8.80 software were chosen. The results of the study revealed that based on costumer experiences of service in Aquatic sports clubs all the relations of the conceptual model were significant except Received value of the variable loyalty. . In other words, the changes in the received value don’t have a significant influence on the loyalty criteria, but its impact can be verified by the satisfaction criteria

Keywords

20.1001.1.23455551.1394.4.3.5.7

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Applied Research in Sport Management

The Study of Customer experiences and satisfaction of service in Aquatic sports clubs

References

References

Volume 4, Issue 3 - Serial Number 15
February 2016
Pages 67-78

The Study of Customer experiences and satisfaction of service in Aquatic sports clubs

References

References

Volume 4, Issue 3 - Serial Number 15February 2016Pages 67-78

Volume 4, Issue 3 - Serial Number 15
February 2016
Pages 67-78