Document Type : Research Paper

Authors

• Mohammad Khabiri
• Rezgar Mohammadi
• Reza Sadeghi

Abstract

The present study investigated the effect of four variables of trust, commitment, communication and expertise on relationship quality and effect of relationship quality on word of mouth Communication among customers of Private bodybuilding club’s. The statistical population included the male customers of private bodybuilding clubs in Tehran who had a sport background for at least 6 months. For sampling, we selected 475 customers randomly and based on the cluster method. Research tool was a questionnaire. The results indicated that four variables of trust, commitment, communication and expertise on relationship quality and relationship quality on word of mouth Communication had a positive and significant effect in customers clubs. Also fitting indicators suggest that data have been fitted well with the model.

Keywords

• word of mouth communication
• relationship quality
• bodybuilding clubs