Document Type : Research Paper
Authors
1 M.A Student in Sport Management, Payam Noor University
2 Assistant Professor in Sport Management, Payam Noor University
3 Associate Professor in Sport Management, Payam Noor University
Abstract
Sport activities are useful and valuable for all (especially for women). And the media have a special effect on development of sport culture in society. The aim of this study was to compare between the views of mass media officials and the sport officials regarding media coverage of women sports. The statistical population was sport officials including managers of sport federations and sport associations 61 persons and the number of media executives were 61 persons including officials in charge of news press , sport newspapers, radio and television stations. In this study, the total number of statistical population was equal to the number of sample population. In the quantitative section a researcher-made questionnaire was used to collect data. The questionnaire includes four components; championship, public, professional and educational sports with a total of 24 questions. 20 sport officials and 20 media officials confirmed the face and content validity of each question. The validity of the questionnaire was approved as well. In the qualitative part strategies to increase media coverage of women's sport from the perspective of respondents were identified and prioritized which showed that women sport media coverage is less than expected.
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