Document Type : Research Paper
Author
Assistant Professor of Sport Management, Razi University, Iran
Abstract
The purpose of this study was designing Strategic Factors Model for Attracting and Expanding Sponsors in public and championship sports Ilam Province.This study is a combination of consecutive-heuristic type.Statistical population was 16 experts in qualitative stage and 121 in qualitative stage.The measuring tools were semi-structured in the qualitative part of the interview and in the quantitative part the researcher made the questionnaire.Orientation analysis was used for qualitative data analysis and structural equation modeling was used for quantitative data.The results of the qualitative section showed that the main focus of the research was the strategic factors affecting the attraction and expansion of sponsors in Ilam's public and championship sports.
Government,cultural,media,legal and social factors,social factors,organizational factors,political factors,mediaengagement,experttraining,sponsorshipthreats,sponsorship improvement laws,sponsorship development, sponsor recruitment framework The benefits of sponsorship for Sponsors and the benefits of Sponsorship for Society in Five Categories Solutions are causal, contextual, interventionist, strategies and outcomes.
Quantitative findings also showed that causal conditions(β = 0.78,t = 22.72), background(β=0.28,t =34/34).Intervention(β=0.31,t =5.17) influence the strategic factors influencing the attraction and expansion of sponsors. Barriers to attracting and expanding sponsors had a significant effect on strategies (t = 7.94, β = 0.41)and outcomes strategies(t = 41.81,β = 0.86).The result can be said causal, contextual, and confounding conditions can influence the strategic factors affecting the attraction and expansion of sponsors, and sport and related organizations in this province can formulate appropriate strategies to the desired consequences in increasing the sponsorship in the country.Achieve this province's sport
Keywords
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