Document Type : Research Paper
Authors
1 Islamic Azad University, Khorasan Branch
2 Sport Management, Ferdowsi University
Abstract
The aim of the present survey was The study of sport tourism Status in the city of Mashhad based on SWOT Analysis. it was analytical- descriptive and performed in surveying method. Тhе investigation statistic population was all the experts in the field of sport tourism in Mashhad city included professors, physical education experts, tourism experts and tourism tour leaders, that of this between, 105 selected as the sample in this investigation. Тhе measurement tool was a 49-question, researcher-made questionnaire which studied the factors affecting the sport tourism in five indexes economic and marketing, social and cultural, tourism attractions, equipment and facilities and sport events and services, in four components strengths, weaknesses opportunities, and threats. Тhе validity factor of the questionnaire was 0.83 through the kronbach’s coefficient. In order to analyse the data, the descriptive statistics methods including abundance, percentage, mean, and standard deviation and inferential statistics methods including single-variable t, the Freedman test, and multi- variate analysis of variance test were used. The results showed that from the view point of the individuals being studied, the quality of accommodations in Hotels as the most important strength, Lack of qualified personnel in different positions as the most important weakness, Despite of traded and vast market in Mashhad as the most important opportunity, and weakness in railway transportation as the most important threat, were in the field of sport tourism in Mashhad city. The results of F-test in the level of P≤0.05 for the strengths of 1.74, Weaknesses of 0.82 ,opportunities 0.23 and Threats 1.76 was observed, which indicate there isn’t significant differences among the views of different groups of experts about the the strength, weaknesses, opportunities and threats of sports tourism in Mashhad. In prioritization of indexes the tourism attractions were more effective than the other indexes.
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