Seyyede Neda Mirhajiyan; Abolfazl farahani; Ali Mohammad Safania; shiva azadfada
Abstract
The purpose of this study was a qualitative study of the social capital status of Iranian sports (a case study of sports elites). The method of the present study was qualitative and exploratory. The statistical population of the study included national athletes who have a history of winning medals in ...
Read More
The purpose of this study was a qualitative study of the social capital status of Iranian sports (a case study of sports elites). The method of the present study was qualitative and exploratory. The statistical population of the study included national athletes who have a history of winning medals in the Asian, World and Olympic Games. The sampling method was non-probabilistic sampling, with purposeful selection and with maximum variability or heterogeneity. The sample size in this study was 16 people. The interview measurement tool was open and was analyzed based on three stages of open, axial and selective coding. Based on the coding of the first stage, 109 open source codes were identified through review of interviews with experts. Also, the results showed that causal factors of the central codes (existence of behavioral capacity, normative synergy, individual factors and socialization factors) Underlying factors (environmental compatibility, appropriate infrastructure and contexts, values and norms, relationships and interpersonal trust), intervention factors (lifestyle, social mobility, professionalization of athletes, motivation), strategies (association relations, Financial and economic factors, support, effective strategies) and finally the consequences (social consequences, quadruple development of educational levels, improving the health index in the community, personal outcomes).
Masoud Naderianjahromi; Elham Akhavan
sports marketing
Ahmad Fallahi; jabar Seifpanahi Shabani; amin pournaghi
Abstract
The purpose of this study was to identify consumer decision-making styles in online sports goods purchase. Data were collected and analyzed using exploratory mixed (qualitative-quantitative) research method. The qualitative part was done through the analysis of the interview findings and the quantitative ...
Read More
The purpose of this study was to identify consumer decision-making styles in online sports goods purchase. Data were collected and analyzed using exploratory mixed (qualitative-quantitative) research method. The qualitative part was done through the analysis of the interview findings and the quantitative part was done through the second-order confirmatory factor analysis. Sampling in the qualitative part of the research was done purposefully untill theoretical data saturation through interviews with three groups of samples (15 sports management and marketing specialists, 12 business owners and 18 customers with a history of online shopping of sports products). In the quantitative part of the research, data were collected from 414 samples using an electronic questionnaire. The reliability and validity of the data were confirmed in both parts of the study. Qualitative data were analyzed by interpretive analysis and the data obtained from the questionnaire were analyzed using exploratory factor analysis and second-order confirmatory factor analysis tests. Divergent validity, convergent validity, and combined reliability of data were calculated. The results of the study led to the identification of 9 styles of online purchasing decision making styles including; quality sensitive, saving time and energy, optimization, information sensitive, information abundance, diversity, brand-loyal, advertising sensitive and reliable. This model can provide insight into online business marketing strategies as well as fill existing research gaps.
Hamideh Shekari; heidar Hosseini
Abstract
The aim of this research was Investigating and Prioritizing Factors Affecting Cyberloafing Behavior among Youth and Sport Office Employees in Yazd Province using Artificial Neural Network Technique. This study was an applied research in terms of purpose and a descriptive- survey research in terms of ...
Read More
The aim of this research was Investigating and Prioritizing Factors Affecting Cyberloafing Behavior among Youth and Sport Office Employees in Yazd Province using Artificial Neural Network Technique. This study was an applied research in terms of purpose and a descriptive- survey research in terms of method. The statistical population was the employees of youth and sport office in Yazd province. The statistical sample was selected using simple random sampling method. For gathering data about dependent variable, 22-item cyberloafing behavior scale by Stoddart (2016) was used. Reliability of scale was confirmed by Cronbach’s Alfa and validity of the scale was confirmed by content analysis. Data were analyzed using SPSS software version 24. For analysis of data including 23 independent variables and one dependent variable, two types of neural network including MLP and RBF were designed and implemented. Correct percent of cyberloafing prediction in the training, testing and validation data for the MLP neural network was 87.8, 75.0 and 72.7, respectively, and 83.6, 81.8 and 91.7 for the RBF neural network, respectively. The area under the rock for MLP and RBF networks was 0.611 and 0.677 respectively. Comparison of two MLP and RBF neural networks based on rock curve and prediction Correct percent showed that RBF neural network is more effective in forecasting cyberloafing, and the variables Proximity of supervisor, teaching master students, age and locus of control had the greatest impact on cyberloafing.
Morteza Motahari; Habib Honari; Neda Heshma; Fereshteh Boyouni
Abstract
The purpose of this study was to determine the effect of training and workgroups on mediating the role of organizational commitment on empowerment to predict the job performance of selected sports federations and design its model. The research method is based on a paradigm and considered as trans-positivist ...
Read More
The purpose of this study was to determine the effect of training and workgroups on mediating the role of organizational commitment on empowerment to predict the job performance of selected sports federations and design its model. The research method is based on a paradigm and considered as trans-positivist research. In terms of strategy and hypotheses, it is descriptive-survey and causal. The statistical population of the study includes the employees of Sports federations in iran. The sampling method in current study was Simple Random Sampling. The cluster sampling method and sample size were determined 115 by Sample Size Determination in Structural Equations and by preprocessing. The validity of the questionnaires were evaluated based on the experts’ opinions in the field of sport management in terms of form and content. After some modifications, the Content Validity Index (CVI) and Content Validity Ratio (CVR) were calculated.The reliability was tested by Cronbach’s alpha Coefficient. The results of data analysis by SPSS and SmartPLS software packages revealed that the Staff training has a significant positive effect on staff empowerment (β = 0/416, t.value = 5.497). On the other hand, organizational commitment has a significant effect on empowerment (β = 0.422, t.value = 5.643). Finally, empowerment influences the job performance of selected sports federations through the influence of training, teamwork, and mediating organizational commitment (β=0.404,t.value=6.002). The variables of staff training and organizational commitment have a very moderate contribution to predicting the empowerment behavior of the staff of the selected sports federations.The adequacy of model was also estimated by the Goodness of Fit test (GOF=0.50), which was an acceptable value.
mehdi abbasian; seyed hossin marashian; Sedighe Heydarinejad; Amin Khatibi
Abstract
The aim of this study is to investigate the effect of sports product sharing in cyberspace on consumer buying behavior. The present study was conducted in the framework of a qualitative approach and the required data were collected through semi-structured interviews. The statistical population was 14 ...
Read More
The aim of this study is to investigate the effect of sports product sharing in cyberspace on consumer buying behavior. The present study was conducted in the framework of a qualitative approach and the required data were collected through semi-structured interviews. The statistical population was 14 people, including professors of sports management (8 people), doctoral students of sports management (4 people) and professors of marketing group (2 people). Targeted sampling and data were obtained through in-depth and open interviews. It was used for reliability through intra-subject agreement, which was 0.74. After conducting interviews and collecting information, the codes obtained in different sections were analyzed and after performing the three steps of open, central and selective coding of the final model, the researchers obtained this article. In the causal section, effective social factors, effective individual factors, and advertising techniques were identified as effective conditions. The underlying factor of cyberspace conditions and the impact on consumer behavior was identified. Interventional conditions, including customer satisfaction assessment, time and after-sales service control, payment terms, and network security, were determined. Strategies include product quality, trust, controlling people's attitudes, and factors influencing re-purchasing. Ultimately, the result of this research is to control the purchasing behavior and improve the organization's production, based on which the final research model is designed.
