In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Testing The Model of Emotional Marketing in Consumers sport for all

behzad divkan; farshad tojari

Volume 9, Issue 1 , September 2020, , Pages 97-106

  The aims of this study is to explore Testing The Model of Emotional Marketing in Consumers of sport for all. Sampling consisted of 384 consumers (220 female & 164 male) by using of the cluster sampling elected by 22 municipal regions of Tehran city. Participants completed a questionnaire package ...  Read More

Designing SEM Model of Fans Loyalty in Iran football premier League Based on Service Brand Dimensions

Afsane Sharifi; Mohammad Ali Aslankhani; Farshad Tojari; Ali Asghar Doroudian

Volume 7, Issue 3 , February 2019, , Pages 45-54

  Brand is the most iconic aspect of the sports industry and the fans are the largest consumer of sports brands. Therefore, the focus on the fans loyalty in sports, especially football, is a concern for many sports clubs managers. Therefore, the  main purpose of this study was to design SEM model ...  Read More

Exploring the Role of Emotional intelligence and Emotional Labor on Consumers' Behavioral Sport for all ( with approach emotional marketing on consumer behavior)

Shahram Nazari; farshad tojari; ali zarei

Volume 7, Issue 2 , October 2018, , Pages 69-76

  The purpose of this research is to recognize the impact Emotional intelligence and Emotional Labor on satisfaction Consumers' Behavioral Sport for all in Iran. In order to clarify this we picked 384 (220 female and 164 men) random samples of 22 regions municipal sport organization of Tehran ,They voluntarily ...  Read More

Structural Model Test of Sport Club Managers Performance Based on Entrepreneurial Marketing

Ayeh Rizvandi; Farshad Tojari; Mohammad Reza Esmaili

Volume 6, Issue 3 , February 2018, , Pages 63-74

  The present study proposes a conceptual entrepreneurial marketing model with an approach of investigating the relationship between club causative nature, entrepreneurial and market orientation with the performance of sport clubs managers in Tehran. This study was descriptive correlational and the statistical ...  Read More