In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
sports marketing
Development of revenue generation model in university sports

asgar abdollahi; yaghob badriazarin; Mohammad Khodadadi

Volume 12, Issue 3 , October 2023, , Pages 1-16

  This research has developed a model of revenue generation in university sports. In terms of the applied goal, in terms of the type of qualitative data, in terms of the method of collecting field data, and in terms of the research strategy, it was of the type of foundation data with Strauss and Corbin ...  Read More

The Impact of Network Marketing on Promoting and Maintaining a Brand of Foreign Sporting Goods

sajjad ghadami; yaghob badriazarin; vajiheh Javnai; Pejman Ahmadi Moghaddam

Volume 10, Issue 1 , August 2021, , Pages 31-43

  the present study was conducted to investigate the effect of network marketing on the brand of promotion and maintenance of foreign sports goods. In terms of purpose, research is applied. The statistical population of this study includes all users of foreign sports goods in Tabriz and Urmia. Therefore, ...  Read More