In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Identify and ranking the challenges of implementation of customer relationship management in Tehran sports facilities

farokh kia

Volume 6, Issue 2 , December 2017, , Pages 97-106

  Customer relationship management (CRM) refers to all processes and technologies that companies and organizations deal with to identify, encourage, develop, maintain and provide better service to the customers and attract their satisfaction. The purpose of this study is to identify and ranking the challenges ...  Read More

Analysis of the competitive situation in the sports apparel industry using Porter's competitive model

omid jamshidi; Mehrzad Hamidi; Mohammad Khabiri

Volume 4, Issue 1 , September 2015, , Pages 105-115

  The aim of this study was to analyze the competitive situation of sports apparel industry through using competitive porter's model, to achieve this goal, It is used the national federation information of supplied clothing brand for players, coaches and referees that were 32 major manufacturing companies. ...  Read More