Abolfazl Farahani; Hamid Ghasemi; Habib Honari; Mohammad Rasoul Khodadadi
Volume 3, Issue 3 , March 2015, , Pages 51-64
Abstract
This research aims to validate and factor analysis of Fan Based Brand Equity (FBBE) questionnaire offootball in Iranian super league clubs that was descriptive-analysis and done through survey method. Thestatistic society was football club fans of 13thfootball super league and sample society was 880 ...
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This research aims to validate and factor analysis of Fan Based Brand Equity (FBBE) questionnaire offootball in Iranian super league clubs that was descriptive-analysis and done through survey method. Thestatistic society was football club fans of 13thfootball super league and sample society was 880 of chosenseven clubs using Qucran sampling method done by available sample using random category andclustering methods. The instrument was author made questionnaire of FBBE. Total reliability was(CVI=0.91) and validity was surveyed in 2 pilot methods of test-retest (ICC= 0.89) and Chronbach thatshowed upper than 0.8 for 52 questions and lower for 2 ones, that were eliminated from questionnairefinally. Firstly, data were analyzed for descriptive of mean, Std. frequencies, percentiles and charts, then,descriptive statistical were evaluated for all variables. Using KS showed that distribution was normal, andAmos were used for exploratory and confirmatory factor analysis. The results showed that collected dataare in line with research theory model with amounts of 20.86 for Chi-Square and 0.066 for significant thatis more than 0.05. (GFI) is 0.984 that is a desirable amount for Model fitting. (RMSEA) is 0.064 andconsidering that the amount is less than 0.07 it can be rule to acceptance of research model. (TLI) index is0.968, (CFI) index is 0.989 and (PNFI) is 0529 that all are showing desired fitting and acceptance ofresearch model. The results of Regression estimation show that traits and brand association benefits factorshave no relation on loyalty of Iranian super league fans. Brand association attitudes and brandidentification factors have direct and significant relation with loyalty to brand in Iranian super league fans.
Habib Honari; Zeynab Mandalizadeh
Volume 2, Issue 1 , September 2013, , Pages 49-61
Abstract
The purpose of this paper is framework of developing and explaining an entrepreneurship missionstatement in sport of Iran from the view point of sport experts which is the results of research indeveloping a strategic plan for entrepreneurship in sport of Iran. In this study (quality and quantity) wasobtained ...
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The purpose of this paper is framework of developing and explaining an entrepreneurship missionstatement in sport of Iran from the view point of sport experts which is the results of research indeveloping a strategic plan for entrepreneurship in sport of Iran. In this study (quality and quantity) wasobtained by interview the view point of sport management elites. A research designed questionnaire wasdeveloped on this basis and according to elements of mission statement and after validity verification(by professors) and reliability (α=0.94), the questionnaire was distributed among physical educationorganization top managers, club managers, and professors of sport management. Then data analysis wasobtained by using Bartlett, Kaiser, and factor analysis tests. In conclusion, mission of entrepreneurshipin sport orienting physical education organization was developed: "mission of entrepreneurship isproviding dynamic economic for sport industry and help to sport development by privatization insociety in order to develop innovation and employment.” So entrepreneurship mission statement in sportof Iran determines nature and concept of future activates in organization of physical action, in order tocreate employment and development the effective entrepreneurship plan in the same course.
