In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Analysis and Modeling of Fan-based brand equity in Iran Football Clubs

Abolfazl Farahani; Hamid Ghasemi; Habib Honari; Mohammad Rasoul Khodadadi

Volume 3, Issue 3 , March 2015, , Pages 51-64

  This research aims to validate and factor analysis of Fan Based Brand Equity (FBBE) questionnaire offootball in Iranian super league clubs that was descriptive-analysis and done through survey method. Thestatistic society was football club fans of 13thfootball super league and sample society was 880 ...  Read More

Framework of Developing and Explaining an Entrepreneurship Mission Statement in Sport of Iran from the View Point of Sport Experts

Habib Honari; Zeynab Mandalizadeh

Volume 2, Issue 1 , September 2013, , Pages 49-61

  The purpose of this paper is framework of developing and explaining an entrepreneurship missionstatement in sport of Iran from the view point of sport experts which is the results of research indeveloping a strategic plan for entrepreneurship in sport of Iran. In this study (quality and quantity) wasobtained ...  Read More