In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Determining Degree of Importance of Marketing Strategies for Premier League Football Clubs by AHP

Alireza Eizadi; Gholamreza SHabanibahar; mahmood goodarzi; habib honari

Volume 8, Issue 1 , June 2019, , Pages 95-105

  Since  government funds is limited to develop sports infrastructure, earning more and monitoring costs for sports programs and organization’s goals are considered. Clubs budget is reached to unprecedented figures in the tens or even hundreds of million dollars. As the clubs moved on to the ...  Read More

Development of Marketing Strategic Planning for Planning for Iranian Football Premier League Clubs with SWOT Analysis

alireza eizadi; gholamreza shabani bahar; mahmod goodarzi; habib honari

Volume 6, Issue 2 , December 2017, , Pages 21-34

  Today, football; after many changes; behind, from a simple sport has been proposed as a great trading alongside other industries and professions. The aim of this study is to develop a strategic marketing plan for football Premier League clubs based on SWOT analysis. The methodology is based on collection ...  Read More