In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The Effect of Physical Activity on Students' Ethical Behaviors of the University of Medical Sciences: The Mediating Role of Using Social Networks and Individual Attitudes on Their Physical Image

Mojgan Ghalenoei; Salah Naghshbandi; Mohsen Bagherian Farahabadi

Volume 10, Issue 2 , November 2021, , Pages 67-76

  The main purpose of this study was to investigate of the effect of physical activity on the ethical behaviors of medical students of the University of Medical Sciences: the role of mediator in the use of social networks and individual attitudes about their physical image. The research was descriptive-correlational, ...  Read More

Sports business development model with e-commerce approach

کیهان keihan; Reza Nikbakhsh; Abolfazl farahani; Ali Mohammad Safania; Mohsen Bagherian Farahabadi

Volume 10, Issue 1 , August 2021, , Pages 61-75

  The present study was conducted to model the development of sports businesses with an e-commerce approach. From the methodological point of view, the present study is of mixed type (quantitative and qualitative). The statistical population included sports management experts and specialists familiar with ...  Read More

Designing Ambush Marketing Model of Iranian football premier league

Maedeh Shafizadeh; Abolfazl Farahani; Farideh Ashrafganjouei; alimohamad safania; Mohsen Bagherian Farahabadi

Volume 9, Issue 4 , April 2021, , Pages 53-70

  Designing ambush marketing model in Islamic Republic of Iran Football Premier LeagueNowadays, one of the main factors influencing economy in the world is sport. For this purpose, in recent years, commercial support of athletic events has increased continuously. It is believed that popularity of marketing ...  Read More

The Role of Social Media Marketing in Causal Relationship of Brand Love and Viral Marketing among Customers of Selected Sportswear Brands

Leila Sadrnia; Mohsen Bagherian Farahabadi; S.Salaheddin Naghshbandi

Volume 8, Issue 1 , June 2019, , Pages 85-94

  The aim of this study was to identify the role of social media marketing in casual relationship of brand love and viral marketing among the customers of selected sportswear brands. This research was applied in terms of purpose and descriptive-survey in terms of nature, it is a correlation type. The ...  Read More