sports marketing
Mahdi Zarif; Hassan Fahim Devin; Hossin Peymanizad; Mohammad Reza Esmaeilzadeh Ghandehari
Abstract
Aquatic parks have always been welcomed by the community in leisure time. The purpose of this study was to examining the model of internal and external factors affecting the satisfaction and loyalty of customers of recreational-sports services. The present research was applied research, in terms of analytical, ...
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Aquatic parks have always been welcomed by the community in leisure time. The purpose of this study was to examining the model of internal and external factors affecting the satisfaction and loyalty of customers of recreational-sports services. The present research was applied research, in terms of analytical, descriptive-correlational method. The statistical population included all customers of aquatic parks in the country. The sample size was considered to be simple random using Morgan's table formula for the unlimited population. Data were collected through researcher-made questionnaire to measure internal and external factors affecting customers’ satisfaction and loyalty on a 5-point Likert scale. Descriptive statistics and inferential statistics were used to analyze the data. The results of examining the relationships between the observed variables and the current variable showed that the structure of the tool is suitable for testing the model. Also, the Findings of the research showed that internal and external factors model affecting customers’ satisfaction and loyalty of recreation- sport service has a strong and good fit. According to the results of the research and considering the effective internal and external factors, Aquatic parks managers can take steps to increase the level of satisfaction and loyalty of their customers.
karim Zohrehvandian; Zeinab Monalizadeh; Esfandyar Khosravizadeh
Abstract
relationship with the club. This was a descriptive/correlational study. The population was all customers of health and fitness clubs in Arak, and The sample was selected by stratified sampling. Three questionnaires of relationship quality (14 items) with satisfaction, commitment and trust, verbal advertising ...
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relationship with the club. This was a descriptive/correlational study. The population was all customers of health and fitness clubs in Arak, and The sample was selected by stratified sampling. Three questionnaires of relationship quality (14 items) with satisfaction, commitment and trust, verbal advertising questionnaire (4 items), loyalty questionnaire (4 items) and complainant behavior questionnaire (4 items) were used for data collection. The face and content validity of the questionnaires were assessed by expert opinions (n = 12), and construct validity was confirmed by confirmatory factor analysis; and Reliability was done by Cronbach's alpha. A total of 380 questionnaires were distributed, 355 were returned and 329 were analyzed. Data analyses were done using SPSS16, LISREL8.8, PLS and Excel Software. Findings reveal that relationship quality have a direct and significant impact on the loyalty (α=0/75) and verbal advertising (α=0/80). Also, Relationship quality had a negative and significant effect on complaining behaviors of customers (α= 0.75). Therefore, Therefore, managers of sports clubs, with regard to the role of relationship quality and its dimensions on loyalty, verbal advertising, and complainant behaviors, should make every effort to improve various aspects of relationship quality in order to gain customer loyalty and compliment; And reduce their complainant behavior.
Rasool Nazari; Mohammad Ali Ghareh; Shiva Asadolahi
Abstract
Objective: The purpose of this study was to model the relationship between creativity, customer relationship management and customer loyalty management and sports clubs.Methodology: The study was descriptive and correlation. The population was all managers of Isfahans fitness and sport clubs. The number ...
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Objective: The purpose of this study was to model the relationship between creativity, customer relationship management and customer loyalty management and sports clubs.Methodology: The study was descriptive and correlation. The population was all managers of Isfahans fitness and sport clubs. The number of directors was estimated to be 220. A sample population of 140 randomly selected clusters of the city. The data from questionnaires creativity, customer relationship management and customer loyalty were used. After the face and content validity was confirmed by experts. Through test-retest reliability was calculated for each of three questionnaires (α =0.91, 0.93, 0.89), respectively. In order to compare the results of regression and structural equation modeling was used. All data were analyzed using SPSS and LISREL. Results: The results show that path analysis presenting a model of the relationship between creativity managers and customer relationship management with customer loyalty favorable model. Conclusion: Since innovation and creativity, the ability to combine ideas or create continuity between the ideas, therefore, managers must be innovative ways to communicate with customers more loyal customers consider.
Hasan Pour soltani zarandi
Volume 3, Issue 3 , March 2015, , Pages 77-84
Abstract
This study aims to determine questionnaire validity and reliability of customer loyalty in sport. Thestatistical population of this study was the pools and private clients in Mashhad unlimited numberformed. Using a sample of 382 persons was determined through Cochran formula and were selectedrandomly. ...
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This study aims to determine questionnaire validity and reliability of customer loyalty in sport. Thestatistical population of this study was the pools and private clients in Mashhad unlimited numberformed. Using a sample of 382 persons was determined through Cochran formula and were selectedrandomly. Measurement Instrument was a questionnaire of 8 questions of customer loyalty Lee (2008)included 2 subscales (behavioral and attitude). Methods of structural equation has been implemented inthe field. Validity of questionnaire was accepted after translating by professors of sport management andspecialists. Statistical methods were descriptional indexes for describing data, Cronbach`s alpha fordetermining validity, analysis of an accepting factor to determine the validity. Analytical results showed(α =0.86) reliability for loyalty questionnaire. All factors had a significant relationship with conceptloyalty in reliability of Structure, the amount of relationship and T-value. X2/df=2.85, RMSEA=0.096indexes and NFI=0.93, NNFI=0.94, CFI=0.96, IFI=0.96, RFI=0.90 and GFI=0.94 also confirmedappropriateness of models. Also, the results about the relationships of factors with the meaning of loyaltyshowed that all factors could be a good predictor for the concept of loyalty, finally internal and externalvalidity of customer loyalty model was accepted.
Eskandar Hoseinpour; Mir Mohammad Kashef; Mohsen Vahdani; Yousef Mogashti Joni
Volume 3, Issue 3 , March 2015, , Pages 95-104
Abstract
This study intends to investigate the Performance of Sabah project on Training of swimming skills to students.It also tries among study the difficulties of its better application from the point of trainers and experts view. Thestudy included two sections: one is quasi- experimental and the other is descriptive. ...
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This study intends to investigate the Performance of Sabah project on Training of swimming skills to students.It also tries among study the difficulties of its better application from the point of trainers and experts view. Thestudy included two sections: one is quasi- experimental and the other is descriptive. In quasi- experimentalsection, a sample of 30 students within age range of 8.34±5.98 and BMI of 23.98±2.05 are randomly selectedand tested in a pre-test and post-test order. In the descriptive section the population included all the trainers andexperts of the project in education and schooling offices in Orumieh (N=43). The instrument used in thissection was a researcher made questionnaire including 4 sections of facilities, environment, management andprogramming, those related to the trainers and problems related to the students. Face validity and contentvalidity of the questionnaire were confirmed by the experienced professors in the field of physical Training. ItsConstruct validity was also confirmed through use of factor analysis (p=0.00, df=43, AGFI= 0.91). Thereliability of the test was 0.85. The tests used for data analysis as follows: Friedman, U Mann Whitney andWilcoxon. Results showed that in all of the swimming skills there is a meaningful difference between pre-testand post-test. regarding the difficulties, the analysis showed that problems are mostly related to facilities,trainers, management and programming and students, respectively. The findings of the study show that theproject has been successful but it surely is far away from the defined goals. By providing appropriate facilitiesand with a good programming and management, we can pave the way for a better Training and learning.
Somayeh Khalili; Tahmoores Nooraee; Esmaeil Sharifan
Volume 3, Issue 2 , November 2014, , Pages 101-114
Abstract
The purpose of this study was to investigate the impact of sportswear manufacturing company's social responsibility on customer loyalty, by using the Carroll pyramid (1991). The research method was survey, that its statistical population was entire suppliers of sport wear goods all around the country; ...
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The purpose of this study was to investigate the impact of sportswear manufacturing company's social responsibility on customer loyalty, by using the Carroll pyramid (1991). The research method was survey, that its statistical population was entire suppliers of sport wear goods all around the country; Multi-stage cluster sampling method (targeted) was conducted in ten provinces. And 10 cities from provinces were chosen as study sample; 450 questionnaire distributed among seller, that only 403 were used for analysis. Study data was collected by using a questionnaire developed by the researcher with four economic, legal, ethical and philanthropic dimension comprising 23 questions. Face-related and content validity of the questionnaire was evaluated by the sport management and management experts and the validity using exploratory factor analysis was reviewed and approved. The final reliability of the questionnaire was confirmed by calculating Cronbach's alpha (84/0 = α). To analyze the data, one-sample t-test and ANOVA were used by SPSS20 software.The study findings showed that among three dimensions of Carroll pyramid, economic, legal, ethical responsibility is effective on customer loyalty. But philanthropic responsibility did not show a significant impact. Based on the study findings we can say that corporate activity in these 3 dimensions is one of the factors that can make customer loyal. And make benefit for both customer and corporation.
