zahra asadi; Hamid Ghasemi; reza saboonchi
Abstract
The aim of present study was to design sports tourism development model with AIDAR advertising platform in mass media. The research method is combined and field-based. The statistical population consisted of the experts of sport and championship and tourism specialists. In the qualitative section, 384 ...
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The aim of present study was to design sports tourism development model with AIDAR advertising platform in mass media. The research method is combined and field-based. The statistical population consisted of the experts of sport and championship and tourism specialists. In the qualitative section, 384 people were selected using the targeted sampling method and the snowball, and in the quantitative part according to Morgan table. The tool for measuring this research in the qualitative section was a questionnaire and in the quantitative section, a questionnaire from the qualitative section was used. After theoretical saturation, a factor analysis was confirmed and media impact questionnaire on the development of sport tourism with the AIDAR advertising framework, consisting of 5 components and 41 items, was obtained and reliability was 0.89 by Cronbach's alpha coefficient. K-S, exploratory factor analysis and Friedman test were used to analyze the data. Structural equation analysis method was used to present the model. All statistical operations were performed using SPSS version 22 and Amos software. The results of the study showed that there is a significant difference between the factors affecting the development of sport tourism with the AIDAR advertising framework and through the media from the viewpoint of the research samples, so that from the perspective of the research sample, the "informed roles" have the highest rank and "role" Action Plans (Buying) "ranked the lowest in the factors influencing the development of sports tourism with the AIDAR advertising framework and through the media.
Mahmoud Goudarzi; ayoub eslami; Ebrahim Alidoust
Volume 4, Issue 3 , February 2016, , Pages 11-27
Abstract
The aim of this research was to identify factors affecting the development of Sport for all via the Islamic Republic of Iran Broadcasting (I.R.I.B) through a heuristic and qualitative approach. The statistical population consisted of experts and activists in the field of public sport, sport media, authorities ...
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The aim of this research was to identify factors affecting the development of Sport for all via the Islamic Republic of Iran Broadcasting (I.R.I.B) through a heuristic and qualitative approach. The statistical population consisted of experts and activists in the field of public sport, sport media, authorities and university professors who had worked in the media field. The snowball/chain sampling was used to choose the experts. The instrument in the qualitative part of the study was the interview. The author reached a theoretical saturation after the 14th interview and a qualitative content analysis was used to analyze the data. The findings of the qualitative part of the study included 45 components, from which 18 components in the cognitive role, 11 components in the normative role, and 4 components were in the regulatory role. Also, 12 components were identified as factors affecting the TV programs production. In this research, through studying the previous literature and theoretical basis of this paper, the author provided a background for next phase of the study. Then, the objectives of study were identified by choosing some main concepts resulted from the studies. Finally, in this research, 33 effective components in three main themes of the study (cognitive, normative and regulatory roles) and 31 components were identified as inhibiting factors. Also, there were 12 identified components which were not included in the triple roles and therefore summarized in the components regarding the program production.
Mojtaba Ghasemi siani; S.Mohammad Hossein Razavi; Morteza Dousti
Volume 4, Issue 1 , September 2015, , Pages 71-80
Abstract
The purpose of the present research was to determine the role of mass media (television, radio and newspapers) on people’s attitude towards sport for all with a focus on physical fitness in the city of Babolsar. The research had a survey design and enjoyed a descriptive method. The population of ...
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The purpose of the present research was to determine the role of mass media (television, radio and newspapers) on people’s attitude towards sport for all with a focus on physical fitness in the city of Babolsar. The research had a survey design and enjoyed a descriptive method. The population of this research is all the people who regularly and constantly worked in the sport Babolsar stations and estimated the number 2000, with the use of cluster sampling, 220 people were randomly selected as the sample size. The instrument used in this research was a researcher-made questionnaire which had survived the six sports professors’ review for its face validity. Using Cronbach’s alpha, its reliability was found to be r= 0.88, showing the questionnaire’s reliability. used It is inferential and descriptive statistic (the Kolmogorov-Smirnov, the single sample، binominal t-tests and independent- samples t-test) and the research hypotheses were tested at the level of 0.05. The results unveiled that mass media impacted on people’s attitude towards sport for all. the impact was not desirable in which the mean of people’s responses was lower than average level (p≤.50) in most variables. The results showed the extent of this effect is different in men and women and the role of mass media was more in the women’s tendency to the sport for all. Considering the high capacity of media in Iran, people’s attitude towards sport for all can be enhanced by proper planning in television, radio, and newspapers, which will ultimately lead to greater public health.
Mir Hasan Seyed Ameri; Fatemeh Jameei
Volume 3, Issue 1 , August 2014, , Pages 61-72
Abstract
The aim of this study is to investigate the factors influencing people's tendency to recreational and athletic sport, with emphasis on the role of mass media from the perspective of physical education experts, Kurdistan province. This is a descriptive survey of fieldwork. The Study population included ...
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The aim of this study is to investigate the factors influencing people's tendency to recreational and athletic sport, with emphasis on the role of mass media from the perspective of physical education experts, Kurdistan province. This is a descriptive survey of fieldwork. The Study population included all physical education professionals in department for youth and sports (61 people) using a non-random holistic intentional sampling to select the subjects equal to the Statistical population. The data collected employing a researcher -made questionnaire composed of two parts: the Media and recreational and championship sports containing 61 items. In order to measure the stability rate, the coefficient alpha was used which was equal α=0.84 and α=0.90 for the media and recreational parts respectively. Having collected the date, they were analyzed using the Friedman test and a single variable t. The results showed that there are significant differences among the average rates for the pairs below study scales. Analyzing the normality of the distribution of the scores of the questionnaire components revealed the order of importance: globalization and communication, social needs, structures of organizational sports, social networks, the mass media, sports NGOs. The results for single variable t test suggested that all the sub-components of r=/0 001 are positive and significant which in turn represent the effectiveness of the mass media on public’s tendency to recreational and championship sports.
