Maryam Fallah Kazemi; Abolfazl Farahani; Hamid Ghasemi
Abstract
Nowadays, globalization has doubled the importance of competitiveness in the sportswear industry. There are a lot of sportswear brands in Iran that are not active in field of international trade due to their inability to compete with foreign brands.. Thus, the current study aimed to investigate ...
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Nowadays, globalization has doubled the importance of competitiveness in the sportswear industry. There are a lot of sportswear brands in Iran that are not active in field of international trade due to their inability to compete with foreign brands.. Thus, the current study aimed to investigate competitive model of the iranian sportswear brands to enter the international markets.A mixed method (qualitative and quantitative) was applied in the research. The statistical population included experts in the field of sportswear export (the first population) and 200 manufacturers of sportswear brands (the second population). Then 3 brands were selected from the first population via the Purposive sampling technique, and 132 brands were randomly selected from the second population according to Krejcie and Morgan table. The factors affecting competitiveness were identified using field studies and were approved in the second round of the Delphi method; then the model of the study was proposed. Finally, a questionnaire with 5 items and 74 questions was designed based on the Likert scale. The validity of the questionnaire was confirmed by professors and experts and its reliability was also obtained in an initial sample of 30 people, with Cronbach's alpha of 0.96. The structural equation modeling was conducted by the IBM SPSS and Smart PLS.The results showed that export, brand differentiation, marketing orientation , and strategic orientation affect the competitiveness of the iranian sportswear brands to enter the international markets
Sajjad Jaberi; Mahdi Barani; Mohammad kashtidar; Mahdi Talebpour; kianoosh shajie
Abstract
The purpose of this study was to develop a strategy and develop a professional club-based approach to the padideh shahrkhodro mashhad Team using meta swot technique to identify the resources, capabilities and capabilities of the phenomenon of self-driving city using a resource-based approach. The purpose ...
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The purpose of this study was to develop a strategy and develop a professional club-based approach to the padideh shahrkhodro mashhad Team using meta swot technique to identify the resources, capabilities and capabilities of the phenomenon of self-driving city using a resource-based approach. The purpose of this research is applied and the method is descriptive-survey. The data and information in the first two sections, through a documentary and library study, are then selected by purposeful sampling from 12 football pioneers and experts in Mashhad and Khorasan Razavi, It is provided. The results show that attention to the issue of growth and development of football at the basic levels and having a stable management of the club has the highest strategic fit with the goals of professional club development of Mashhad's phenomenon. In order to attract funds and settle in the big city, they have the most impact on the development of the professional club club phenomenon in the city. The most important competitors in padideh shahrkhodro mashhad Team are Sepahan Isfahan and Tabriz Tractor Manufacturing respectively in terms of professional club development.
Hamidreza Ghezelsefloo
Abstract
Identifying the behavioral traits of Sport bettor is an effective strategy to predict the tendency to future betting. The purpose of this paper is designing structural model of elemental, behavioral and motivational traits in horse racing betting by mix method. For this purpose, an exploratory mix method ...
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Identifying the behavioral traits of Sport bettor is an effective strategy to predict the tendency to future betting. The purpose of this paper is designing structural model of elemental, behavioral and motivational traits in horse racing betting by mix method. For this purpose, an exploratory mix method in qualitative phase (30 people) by means of cognitive sampling and a quantitative phase (250 people) was employed by a snow fall sampling. To data collection, researcher-made questionnaire with three subscales of elemental, behavioral and motivational factors was used as five-point likert scales. Results of factor analysis showed that in elemental cub scale, Conscientiousness (β=0.65) and agreeableness (β=0.57), in behavioral sub-scales, numeric interest (β=0.79) and Impulsiveness (β=0.68) and in motivational sub-scales, money (β=0.84) and escape (β=0.62) were main components to explain the path mode. In addition, marring and experienced bettors were more likely to betting. Therefore, preparation of appropriate profiles of the behavioral traits of bettors, in addition to the role of deterring the destructive cultural and social consequences, is an effective strategy in sports marketing sector based on identifying the need assessment of personality traits
Zabihallah Naghiloo; Mehrali Hemmatinezhad; mahdi naderi nasab
Abstract
Abstract The present study seeks to provide a conceptual framework for competitiveness in the Iranian sports services industry. The research method is qualitative with systematic analysis approach. The statistical population of the study consisted of human society (managers and experts of service clubs, ...
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Abstract The present study seeks to provide a conceptual framework for competitiveness in the Iranian sports services industry. The research method is qualitative with systematic analysis approach. The statistical population of the study consisted of human society (managers and experts of service clubs, university professors with sports marketing expertise) and information society (scientific resources, documents and libraries on competitiveness). The statistical sample was selected with sufficient number based on theoretical saturation (17 persons and 56 documents). Research tools included systematic library study and semi-structured interview. Validity of the instrument was evaluated using descriptive qualitative methods (content validity). Conceptual coding and conceptual framing were used to analyze the findings. The presented analytical framework consists of 5 general areas including market management, market structure, market capability, market ecosystem and market competitiveness. The conceptual model derived from the coding framework was identified as a process system from market ecosystem and market management to the sustainable competitiveness of sports services. Therefore, it can be said that neglect of any of the elements or components can disrupt the order and relative balance in the competitive structure of the Iranian sports services market. Therefore, the sports services market requires the development of the business environment and the management of the sports services market for sustainable competitiveness.KeywordsMarket Management, Competitiveness, Sport Services, Sports Industry
