sports marketing
zeinab al sadat seyedabdollahi; Ali Mohammad Safania; Salah Naghshbandi; Mohsen Bagherian Farahabadi
Abstract
The goal of this study was to conduct scenario-based future studies of the advancement of equestrian sports in the horizon of 2031 using a scenario writing approach. This research involved both qualitative and quantitative data collection methods and employed a strategic future study approach. Participants ...
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The goal of this study was to conduct scenario-based future studies of the advancement of equestrian sports in the horizon of 2031 using a scenario writing approach. This research involved both qualitative and quantitative data collection methods and employed a strategic future study approach. Participants in this research were experts in the field of equestrian sports. In the qualitative section, purposive sampling was utilized, and 25 interviews were conducted based on theoretical saturation. In the quantitative section, sampling was criterion-based, and 10 out of the 25 participants from the first stage were selected as a strategic council for further work based on criteria chosen by the research group. Data collection tools included semi-structured interviews and matrices with dimensions of 38×38 and 9×9, the validity and reliability of which were confirmed. Qualitative data analysis utilized thematic analysis, while structural analysis and scenario writing were employed for quantitative data analysis. The findings indicated the existence of 4 uncertainties, represented by a total of 38 influential internal and external forces on equestrian sports. These uncertainties include "horse tourism," "female equestrianism," "increase in horse imports and decrease in exports," and "emerging technologies," which form the basis of 2 scenarios: "leaping out of isolation" and "the deadlock." Understanding the narratives of each scenario and comparing their desirability can serve as a basis for designing future equestrian sports activities to help maintain Iran's competitive edge in a flexible and responsive manner.
Sport Training
Ali mohamadi; mahdieh irom; Marjan Namjoo; Morad Hosseini
Abstract
The present study was conducted with the aim of Evaluating and providing Physical Fitness Norms of Students of Farhangian University, Nasibah Campus, Tehran. The research method was a descriptive application and the statistical population was all the educational sciences students, among whom 325 female ...
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The present study was conducted with the aim of Evaluating and providing Physical Fitness Norms of Students of Farhangian University, Nasibah Campus, Tehran. The research method was a descriptive application and the statistical population was all the educational sciences students, among whom 325 female students participating in the general physical education course were selected by random sampling. The data were collected in the final test by plank, push-up, 800-meters run, and station test. Data analysis and provision of standard norms were done using descriptive statistics, Z standard score, area under curve, and software norm. The results of the present study showed that the achieved average records in four tests including 800 meters, standing, plank, and push-up were 4.85, 62,19, and 1.30 respectively. According to the norm, the best scores are awarded to students who can set records of 3.79 (m/s) at 800 meters, 72 (s) in the Plank, 27 repetitions in the push-up, and 1.06 (m/s) in the station test. Therefore, it can be concluded that the condition of the students, in the four physical fitness tests evaluated, is far from the ideal conditions. Finally, the researchers developed physical fitness norms for female students of Farhangian University (Nasibah Campus, Tehran), which can be used as references in the future. Physical fitness norms for students from this study are considered to be useful for physical education professors who can test the physical fitness of students appropriately separated by sex level.
sports marketing
sayyed jalil miryousefi; seyyed ahmad nezad sajadi; Yasser Zarkuipour
Abstract
The purpose of this study was to investigate the role of social-cultural factors on experiential marketing and purchase intention of professional athletes in Kerman province. This study was a descriptive-correlative type that was administered as a field study. The population of this study included all ...
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The purpose of this study was to investigate the role of social-cultural factors on experiential marketing and purchase intention of professional athletes in Kerman province. This study was a descriptive-correlative type that was administered as a field study. The population of this study included all professional athletes of Kerman Province (about 300), that among them 169 persons selected by cluster sampling method. After determining validity and reliability, in order to data gathering use of social cultural factors, experiential marketing and purchase intention questionnaires. The data analyzed by method Partial Least Square. Findings indicated that socio-cultural factors has a direct and significant impact on experiential marketing and purchase intention of professional athletes. According to the findings of this study, suggested to the organizations, companies, government institutions and even people involved in meeting the different needs of athletes should consider and implement programs in accordance with cultural and normative tastes to promote social-cultural capital and improve their social relations. .
sports marketing
Salah Naghshbandi; Ali Dehghani; Parivash Norouzi
Abstract
The main purpose of the present study was to analyze the explanation of the transfer model of the players of the Iranian Football League. The present research is applied in terms of the purpose of qualitative methodology using the data theory of the foundation. The statistical population of this study ...
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The main purpose of the present study was to analyze the explanation of the transfer model of the players of the Iranian Football League. The present research is applied in terms of the purpose of qualitative methodology using the data theory of the foundation. The statistical population of this study was the documents published about the transfer of Iranian Football League players and 15 of the protagonists. To select a sample from such a community, a targeted sampling was used that was non-inferential sampling. Subsequent sampling was used for sampling adequacy. The instrument for collecting data in this study was a deep interview. For validity and reliability of the measurements, a review was carried out during the coding; categorization or confirmation of the results was made by referring to the interviews; the qualitative analysis was carried out; finally, the referenced resources required the adequacy Had. 2018 version of Maxqda software was used to analyze the data. The open coding results indicated that 52 open-source codes were obtained from the analysis of interviews and documents. The central coding results indicated that 8 categories of this encoding were obtained, which included, respectively: 1) Market Bonding, 2) Player Price, 3) Economic Factors, 4) Legal Construction, 5) Marketing Measures, 6) Future Negotiation Club, 7) relations and cooperation, and 8) formal contract. Finally, the findings of selective coding included three factors: (1) economic perspective, (2) legal and legal view, and (3) development perspective.
sports marketing
Negin Ahmadi; Mirhasan Seyedameri
Abstract
Purpose of this study was Design modeling for motivational indicators of sport expenditures (time and money) between citizen.
The research method was qualitative based on the Ground Theory of Strauss and Corbin's approach. The statistical population were 156 people: sports science professors in ...
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Purpose of this study was Design modeling for motivational indicators of sport expenditures (time and money) between citizen.
The research method was qualitative based on the Ground Theory of Strauss and Corbin's approach. The statistical population were 156 people: sports science professors in the national, Azad and Payam Noor universities. managers, assistants, experts in the General Directorate of Sports and Youth and Department of Education, department of the Sports and Youth and finally physical education expert’s teachers of Urmia city. Statistical sample was 28 peoples that selected based on the theoretical saturation. The output of the research was a paradigmatic model of the indicators indicators of sport expenditures that was consisting of causal, pivotal, intervening conditions, strategies and outcomes.
The codes mentioned in the first stage of coding are open coding in several concepts such as: Intra-individual factors: (mental-attitudinal, hygienic-health, cognitive-knowledge and planning-targeting factors), interpersonal factors: (cultural-social and media and advertising factors) and organizational factors (economic, facilities and equipment and finally legal factors). Also in the second stage of coding, pivotal coding was identified with the sport expenditures factors.
Finally, it was found that the results of effective strategies of the present study at three levels of individual, interaction and organizational level, it increases health, creates an active and healthy lifestyle, returns investment and reduces the cost of treatment and finally develops citizens' sports participation
Nazanin Rasekh; Mohammad Pourkiani; Saeed Jafari; ABED MAHMUODIN; Salah Dastoom
Abstract
The aim of the current research was to identify the strategies, solutions and processes for the Safeguarding of national athletes. The present research method is qualitative research and in the form of thematic analysis, and the statistical population includes experts (officials of the National Olympic ...
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The aim of the current research was to identify the strategies, solutions and processes for the Safeguarding of national athletes. The present research method is qualitative research and in the form of thematic analysis, and the statistical population includes experts (officials of the National Olympic Committee, federation managers, academic researchers, media activists, athletes and coaches of national teams). The sampling method was purposeful and a semi-structured interview was conducted with 18 participants until theoretical saturation. Coding technique and NVivio software were used to analyze the data. The findings showed that athlete Safeguarding included 113 concepts in 22 sub-themes and three main themes of strategies including, institution-oriented and structural-oriented, society-oriented and participation-oriented, performance-oriented and quality-oriented, technology-oriented and knowledge-oriented; The solutions include institutional and legal, managerial and structural, executive and process, inter-organizational, attitudinal and behavioral, social and cultural, media and virtual space, services and performance, technical and specialized, technology and system, scientific and research and resources. Human and processes include policy and planning, implementation and support, monitoring and performance improvement, prevention of abuse, detection and control of abuse, compensation and support for victims. The current study is the first study conducted in the field of Safeguarding national athletes and has solved part of the huge gap in this field in domestic research. Also, it has provided a coherent view and a comprehensive list of strategies, solutions and processes for the Safeguarding of national athletes for macro and micro level organizations, policy makers and managers at all levels and athletes.
sports marketing
Sareh Esmailie; Hamid Ghasemi; Abolfazl Farahani
Abstract
Today, the need to use the latest technologies in business is one of the requirements of organizations to stay ahead of the competition. The purpose of current research was development of the distributed ledger technology (DLT( application model in the management of iranian professional sports clubs. ...
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Today, the need to use the latest technologies in business is one of the requirements of organizations to stay ahead of the competition. The purpose of current research was development of the distributed ledger technology (DLT( application model in the management of iranian professional sports clubs. The research method was mixed method, using two consecutive qualitative methods, Grounded Theory (with the Glaserian approach) and Delphi. In the first stage, the collection of information was through library and document studies related to the research topic and the background of the research in order to extract the desired items and dimensions related to the topic and simultaneously, respectively, open and semi-structured interviews were conducted with experts selected through snowball sampling until saturation and theoretical consensus were reached (20 people). According to Glaseri's approach, open and selective coding was used and research questions were extracted from the interviews. In the second stage, the Delphi method was used to verify the founded categories. Finally, the influential cases in the deployment of distributed ledger technology in the management of Iranian professional sports clubs were identified in four main categories of underlying, motivating, inhibiting and facilitating factors, and using the findings of the research, the transition pattern of the professional sports club using DLT from the current state to the desired state and the pyramid of needs and the communication network of the professional sports club equipped with DLT was drawn.
sports marketing
hossein faridniya; mohammad hosein ghorbani
Abstract
The purpose of this research was to design a model for the development of brand equity in sports businesses through gamification. This study is of qualitative sort that was conducted using Grounded Theory Methodology. The research population consisted of all sport professors, sport elites and sport researchers ...
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The purpose of this research was to design a model for the development of brand equity in sports businesses through gamification. This study is of qualitative sort that was conducted using Grounded Theory Methodology. The research population consisted of all sport professors, sport elites and sport researchers who had experience and background in the field of gamification, marketing and business, 15 of whom were selected by snowball sampling. The data gathering tool included semi-directed interviews that continued until theoretical saturation was achieved.
In the final research model, which was formed based on coding and data analysis, 4 main factors in the field of causal conditions(positioning and persistence in the customer's mind, brand development, attractiveness and differentiation) 4 main factors in the field of development Brand equity(designing applications and programs suitable for game development, creating a sense of confidence in the accuracy of prizes, appropriate financial and nonfinancial prizes, justice in awarding points and prizes) 4 factors in intervening factors(difficulty of designing gamification, Low internet speed, the emergence of a new business tax system, multiplicity of programs and applications) 5 existing fields(usability for all ages, increasing internet media, competition and rewards, low cost for customers, people's tendency to new technologies), Will have 3 positive consequences (increase brand equity, influence in the public mind, appropriate advertising efficiency) for sports businesses that seek to promote brand equity and influence the public mind and customers.
Sport Training
Majid PoorRezaei; Ehsan Asadollahi; Sedighe SaeidiMehr; Vida DoustKhah
Abstract
Sports federations always seek to develop their field, attract and manage sports talents. The aim of the current research was to identify the factors influencing the tendency of national team athletes towards championship sports in childhood. The research method was applied in terms of its nature and ...
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Sports federations always seek to develop their field, attract and manage sports talents. The aim of the current research was to identify the factors influencing the tendency of national team athletes towards championship sports in childhood. The research method was applied in terms of its nature and purpose, and descriptive and exploratory from the point of view of the analysis method, and the data was collected in the field. The statistical population included all current national team players with championship records from Khorasan-Razavi province in the number of 120 people. In order to collect the data required for the research in the qualitative part, a semi-structured in-depth interview was used. In the quantitative part, data collection was done using a researcher-made questionnaire. Data analysis was done using descriptive and inferential statistics. The results showed that 7 main concepts including individual skills indicators, economic index, social index, education, reputation, management index, media and press are effective on the tendency of national team athletes towards championship sports in childhood. The ranking of the effective indicators showed that the management index had the highest rank. By targeting the reasons for the tendency of children and teenagers towards championship sports, it is possible to make talent management in sports federations more effective and avoid spending a lot of money and time as well as trial and error.
Sports entrepreneurship
حسین صفدری; حسین پیمانی زاد; حسن فهیم دوین; محمد رضا اسماعیل زاده قندهاری
Abstract
The aim of the current research is to develop a performance evaluation model for the sports programs of the provincial broadcasting centers based on the 720-degree feedback system. This research was carried out in two modes, the outer layer and the inner layer of the society. The statistical population ...
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The aim of the current research is to develop a performance evaluation model for the sports programs of the provincial broadcasting centers based on the 720-degree feedback system. This research was carried out in two modes, the outer layer and the inner layer of the society. The statistical population in the internal layer was colleagues, managers, subordinates and internal customers and in the external layer the beneficiaries, suppliers, family and external customers. First, in order to identify indicators, interviews with fourteen knowledgeable elites were used, and from open, central and selective coding, 83 open codes, 20 central codes and 7 selective codes were finally obtained. In the quantitative stage, a questionnaire was prepared, according to the Morgan table and according to the estimate, 196 questionnaires in the internal layer and 384 questionnaires in the external layer were distributed and collected in two stages. Performing the necessary calculations in the software while confirming the relationships between the existing variables in the structural model indicates that the items or indicators can be a suitable tool for measuring and evaluating the performance of provincial sports programs according to experts.
