Identifying Sustainable Revenue Generation Strategies for Selected Sports Federations

Document Type : Research Paper

Authors

1 Ph.D Student in Sports Management, Faculty of Physical Education and Sport Sciences, Mashhad Branch, Islamic Azad University, Mashhad, Iran.

2 Assistant professor in Sports Management , Faculty of Physical Education and Sport Sciences Imam Reza International University, Mashhad, Iran.

3 Assistant professor in Sports Management, Faculty of Physical Education and Sport Sciences, Mashhad Branch, Islamic Azad University, Mashhad, Iran.

4 Professor in Sports Management, Faculty of Sport Sciences, University of Ferdowsi, Mashhad, Iran.

10.30473/arsm.2024.68499.3785

Abstract

The aim of this study was to identify sustainable revenue generation strategies for selected sports federations (karate, judo, wrestling, taekwondo, canoeing, shooting and equestrian federations). The present research is an applied type in terms of purpose and an exploratory analysis in terms of method, and also this research is based on the type of operations used of the combined type. The statistical population of the study includes professors of sports management and managers of karate, judo, wrestling, taekwondo, rowing, shooting and equestrian federations and the National Olympic Committee. And based on the collected information, 22 people were examined. In the Delphi stage, the components and subcomponents of the research were determined. Then extracted factors were leveled by using Q modeling. The findings showed that the most important revenue-generating factors of selected federations include providing non-sporting products used by athletes by the federation, athlete sponsors, revenues from the World Federation for the development of basic sports, revenues from world competitions, annual contributions of the World Federation, Income from coaching classes, membership fees for basic teams, annual contributions from the Ministry of Sports, and income from participation in world competitions. Therefore, it can be concluded that economic activities under the supervision of the federation to provide products and services needed by athletes and rely on sponsors, as well as external support such as the World Federation and government assistance are the most important sources of permanent funding for federations.

Keywords

Main Subjects

References

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Applied Research in Sport Management
Volume 13, Issue 2 - Serial Number 50
September 2024
Pages 45-53

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History

  • Receive Date: 09 July 2023
  • Revise Date: 19 July 2023
  • Accept Date: 25 July 2024

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