In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Futurism in public sports:Sustainable monetization scenarios

Masoume Rabibi; Rasoul Nazari; Parviz Jalili kamjo

Volume 10, Issue 3 , March 2022, , Pages 51-63

  All sport is directly related to dynamism and mental health and also has a significant role in the development of health literacy and leads to increased health at all ages. But despite much progress, it is still looking for a way to generate sustainable revenue. The present study aims to predict the ...  Read More

Representing Model of Resistance Economy in Iranian Sport

Vahid Hajiheydari; Rasool Nazari

Volume 9, Issue 3 , February 2021, , Pages 69-82

  Social phenomena, in large extents, need following the directing policies and frameworks of economic. Therefore, presenting understandable and applicable models is essential in order to be used as economic strategies. Sport in micro and macro levels, which is considered as a social phenomena, is not ...  Read More

The Model of relationship between creativity, customer relationship management and customer loyalty management Sport clubs

Rasool Nazari; Mohammad Ali Ghareh; Shiva Asadolahi

Volume 7, Issue 4 , May 2019, , Pages 37-44

  Objective: The purpose of this study was to model the relationship between creativity, customer relationship management and customer loyalty management and sports clubs.Methodology: The study was descriptive and correlation. The population was all managers of Isfahans fitness and sport clubs. The number ...  Read More

The effect of brand credit on brand alliance strategies in order to brand Strategic promotion: case study sepahan’s sport club

Rasol Nazari; Fateme Ghavami

Volume 6, Issue 1 , August 2017, , Pages 61-71

  The aim of this research is to respresent the effect of brand credit on brand alliance  to promote strategic position of brand. The following study represents a practical research which is descriptive in terms of strategy and it is survey in terms of application. Data collection has been conducted ...  Read More