sports marketing
Zahra Sohrabi; mehrdad moharramzadeh; Rasool Nazari
Abstract
Introduction: The current research tries to identify the factors affecting the growth of professional sports clubs, which affect the development of the sports industry, by focusing on the strategic foresight of Iran's professional sports with a world-class approach.Methods: The data of this qualitative ...
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Introduction: The current research tries to identify the factors affecting the growth of professional sports clubs, which affect the development of the sports industry, by focusing on the strategic foresight of Iran's professional sports with a world-class approach.Methods: The data of this qualitative research, which had an exploratory-fundamental nature, was collected through targeted sampling with the snowball technique and based on semi-structured in-depth interviews with 20 experts in the field of professional sports clubs. A detailed interpretative understanding and preliminary and theoretical codings determined that professional sports clubs can build their desired future based on the requirements of shaping the future, by overcoming the weight of the past, the pressure of the present and in line with the tension of the future and the choice of proactive behavior in facing the future, set a perspective for it.Results: In this research, a total of fifteen main factors affecting the strategic foresight of Iran's professional sports with a world-class approach include: sports structure, foundational factors, hardware infrastructure, background factors, key stakeholders, development with a global approach, actors Key, human resource development, and possible consequences, global development consequences, preferred future, uncertainties, drivers and surprises were identified.Conclusion: In general, economic considerations are described in world-class professional sports more than anything else, although cultural elements also play a role in this field. Despite the importance of culture in globalization discourses in sports, economic considerations play an important role.
Masoume Rabibi; Rasoul Nazari; Parviz Jalili kamjo
Abstract
All sport is directly related to dynamism and mental health and also has a significant role in the development of health literacy and leads to increased health at all ages. But despite much progress, it is still looking for a way to generate sustainable revenue. The present study aims to predict the ...
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All sport is directly related to dynamism and mental health and also has a significant role in the development of health literacy and leads to increased health at all ages. But despite much progress, it is still looking for a way to generate sustainable revenue. The present study aims to predict the future of professional sports in Iran, to discover the future of All sports and to develop sustainable income generation scenarios for 1414 (2035) and to present a strategy. Futurism with a scenario approach has been used due to the method of intuitive logic and to design the scenarios, the method of trend analysis and uncertainties and a six-stage integrated scenario model were used. The participants of the present study included 25 domestic and foreign stakeholders of Iranian All sports who were selected based on purposive sampling.Data were collected through interviews and open-ended questionnaires.Based on the findings, the analysis of the 30 main factors obtained eventually led to the production of two key uncertainties that formed the basis of the four main scenarios of sustainable monetization of Iranian All sports.
Vahid Hajiheydari; Rasool Nazari
Abstract
Social phenomena, in large extents, need following the directing policies and frameworks of economic. Therefore, presenting understandable and applicable models is essential in order to be used as economic strategies. Sport in micro and macro levels, which is considered as a social phenomena, is not ...
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Social phenomena, in large extents, need following the directing policies and frameworks of economic. Therefore, presenting understandable and applicable models is essential in order to be used as economic strategies. Sport in micro and macro levels, which is considered as a social phenomena, is not an exception and it needs social studies in the fields of Econometrics. As a matter of fact, recent economic policies in Iran have the concept of resistance. Thus, the main purpose of the study is to present a model of institutionalizing the resistance economic in sport. This study implementing a qualitative content analysis and Glizer's approach, conducted 15 semi-structured interviews to take benefit of sport and economic genius and authorities' viewpoint. To clarify the concepts, conceptual model of macro level institutionalizing resistance economic in sport was elicited and presented. Based on findings, eight main factors of sociable, economics, legal, infrastructural, environmental, scientific, technologic and cultural were extracted. In such case, it can be mentioned that in order to accomplish important economic policies in management realms like sport, it is necessary to acculturate and strengthen the intended society, providing soft and hard infrastructures and humanwares , as well as taking benefit from scientific, geographic, local and sociological.
Rasool Nazari; Mohammad Ali Ghareh; Shiva Asadolahi
Abstract
Objective: The purpose of this study was to model the relationship between creativity, customer relationship management and customer loyalty management and sports clubs.Methodology: The study was descriptive and correlation. The population was all managers of Isfahans fitness and sport clubs. The number ...
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Objective: The purpose of this study was to model the relationship between creativity, customer relationship management and customer loyalty management and sports clubs.Methodology: The study was descriptive and correlation. The population was all managers of Isfahans fitness and sport clubs. The number of directors was estimated to be 220. A sample population of 140 randomly selected clusters of the city. The data from questionnaires creativity, customer relationship management and customer loyalty were used. After the face and content validity was confirmed by experts. Through test-retest reliability was calculated for each of three questionnaires (α =0.91, 0.93, 0.89), respectively. In order to compare the results of regression and structural equation modeling was used. All data were analyzed using SPSS and LISREL. Results: The results show that path analysis presenting a model of the relationship between creativity managers and customer relationship management with customer loyalty favorable model. Conclusion: Since innovation and creativity, the ability to combine ideas or create continuity between the ideas, therefore, managers must be innovative ways to communicate with customers more loyal customers consider.
Rasol Nazari; Fateme Ghavami
Volume 6, Issue 1 , August 2017, , Pages 61-71
Abstract
The aim of this research is to respresent the effect of brand credit on brand alliance to promote strategic position of brand. The following study represents a practical research which is descriptive in terms of strategy and it is survey in terms of application. Data collection has been conducted ...
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The aim of this research is to respresent the effect of brand credit on brand alliance to promote strategic position of brand. The following study represents a practical research which is descriptive in terms of strategy and it is survey in terms of application. Data collection has been conducted through questionnaire and field method.The population under study of the present research consists of all managers, employees, fans and players of Sepahan club. The sample size of simple random sampling has been estimated 384 individuals by the application of (kokrun) formula. The research measuring instrument included the questionnaires of Sepahan brand, Meli bank brand,and alliance brand which signified the reliabilities of 0.92, and 0.97 respectively. Researcher-made questionnaire including five criteria namely, reliability,adherence,quality and quantity of services and products ,socio-communicative approach,fame,and advertising as well as price at last,showed the reliability of 0.91 in the preliminary (pilot-study) study through the use of split half and Cronbach alpha.Verbal and content validity was confirm by ten sports management specialists. Statistical data analyses were both descriptive and inferential. The obtained results show an indirect effect of brand credit on the position of strategic brand merely through alliance brand. The consequences of employed measuring models of brand credit effect on strategies of brand alliance ,the effect of brand credit on promotion of strategic position of brand and the effect of alliance strategy on brand strategic position signified the importance and high value of aforementioned models as well as a confirmed proof for inferential research models
