Abolfazl, Fatemeh,B .(2007). Career expectations of physical education students from employment and their career future in Razavi Khorasan.7-33(29) (in persian).
Acar, A. (2007). Testing the Effects of Incidental Advertising Exposure in Online Gaming Environment. Journal of Interactive Advertising, 8(1), 45-56.
Ahonen, A. (2019). Entrepreneurial growth in elite team sport SME’s in Finland. Journal of Entrepreneurship and Public Policy.
Azizabadi Farahani, F. Bitraf, M. Minaei Bidgoli, B. (2017). Investigating strategies for developing cultural education through computer games with an emphasis on gamification. Iranian Cultural Research Quarterly, 11(1), 151-182. (in Persian).
Bagheri, Mohsen. Talimi, Reza. (2021). The effect of gamification on students' learning and memorization of environmental concepts. Scientific Quarterly of Environmental Education and Sustainable Development, 9(3), 23-32. doi: 10.30473/ee.2021.55399.2273. (in persian).
Bittner, J. V., & Schipper, J. (2014). Motivational effects and age differences of gamification in product advertising. Journal of Consumer Marketing, 31, 391-400.
Brunello, A. (2018). Brand equity in sports industry. International Journal of Communication Research, 8(1), 25-30.
Bunchball, I. (2010). Bunchball’s Gamification White Paper.
Clemes, M. D., Gan, C., & Zheng, L. Y. (2007). Customer switching behaviour in the New Zealand banking industry. Banks & bank systems(2, Iss. 4), 50-65.
Corbin, J. M., & Strauss, A. (1990). Grounded theory research: Procedures, canons, and evaluative criteria. Qualitative sociology, 13(1), 3-21.
Cordero-Brito, S., & Mena, J. (2018). Gamification in the social environment: a tool for motivation and engagement. Paper presented at the Proceedings of the Sixth International Conference on Technological Ecosystems for Enhancing Multiculturality.
Cortsen, K. (2013). Annika Sörenstam–a hybrid personal sports brand. Sport, Business and Management: An International Journal.
Dargahi, P., & Mir-Ahadi, S. (2009). Marketing standard, new products. Tehran: Rasa Publications. (In Persian).
Eberts, D. (2014). Neolocalism and the branding and marketing of place by Canadian microbreweries. In The geography of beer (pp. 189-199): Springer.
Feiz, D. Shaabani, A. (2018). Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers. (In Persian).
Fournier, S., & Avery, J. (2011). The uninvited brand. Business horizons, 54(3), 193-207.
Fredrik, W. (2015). Market Opportunity Discovery for Early-Stage Startups.ث
Ghorbani, M. Safari Jafarlou, H. R. (2021). The pattern of sports business development in Iran. New approaches in sports management, 8(31), 55-72.
Giroux, M., Pons, F., & Maltese, L. (2017). The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams. International Journal of Sports Marketing and Sponsorship.
Harrington, R. J., Ottenbacher, M. C., & Fauser, S. (2017). QSR brand value: Marketing mix dimensions among McDonald’s, KFC, Burger King, Subway and Starbucks. International Journal of Contemporary Hospitality Management.
Helmzade, M., Bahramzadeh, M. & Golchin, F. (2021). The concept of gamification and its application in business and types of marketing. (in persian).
Honary, Habib. Ghafouri, Farzad. Sarkohi, Pegah.(2019). The impact of gamification training on strategic thinking of sports managers. Journal of Sports Management, 11(1), 175-194. doi: 10.22059/jsm.2017.222487.1748. .(in persian).
Hsu, C. L. Chen, M. C. (2018). How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love. Computers in Human Behavior, 88, 121-133.
Huotari, K., & Hamari, J. (2011). Gamification” from the perspective of service marketing. Paper presented at the Proc. CHI 2011 Workshop Gamification.
Koay, K. Y., Ong, D. L. T., Khoo, K. L., & Yeoh, H. J. (2020). Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model. Asia Pacific journal of marketing and logistics.
Lin, C. H., Shih, H. Y., & Sher, P. J. (2007). Integrating technology readiness into technology acceptance: The TRAM model. Psychology and Marketing, 24(7), 641-657.
Masuodi Amin, Z. Jafari, A. (2017). Gamification as one of the new advertising methods for the toy industry. (in persian).
Parastesh, Mona. (2019). Clustering of insurance customers based on data mining techniques for use in gamification techniques. Scientific-Research Quarterly Journal of Insurance Research, 35(4), 125-161. doi: 10.22056/jir.2020.210068.2625. (in persian).
Perić, M., Vitezić, V., & Badurina, J. Đ. (2019). Business models for active outdoor sport event tourism experiences. Tourism Management Perspectives, 32, 100561.
Ramazanineghad, R, Gohar Rostami, 2019 Tarahi olgoye masir varzeshi gozar shoghli dar koshti giran herfeyi. Faslname, elmi pezhoheshi- karbordi dar- modiriyat varzeshi. 36-21.(in persian).
Ratten, V. (2019). Understanding the emergence of sport entrepreneurship: policy considerations and agenda setting. Journal of Entrepreneurship and Public Policy.
Ruschman Jr, D. C. (2020). The branding of Jesuit higher education: branding, marketing, and collaboration at four Jesuit universities in the United States. The University of Alabama.
Simoes, C. Dibb, S. (2001). Rethinking the brand concept: new brand orientation. Corporate Communications: An International Journal.
Soleimani N, Fathi vajargah K, Hosseini M, Haghani M. A qualitative Meta-Synthesis Study on Challenges of Applying Gamified Organizational Training and Development (GOTD). MEO. 2021; 9 (2) :65-95. (in persian).
Xi, N., & Hamari, J. (2019, January). The relationship between gamification, brand engagement and brand equity. In Proceedings of the 52nd Hawaii International Conference on System Sciences.
Yang Y. Dwivedi Y. (2017). Examining the impact of gamification on intention of engagement and brand attitude in the marketing context. Computers in Human Behavior, 73, 459-469.
Yang, J., Zhang, M., & Zou, Z. (2015). The Effect of In-Game Advertising in SNS on Brand Equity. Journal of Service Science and Management.
Zhou, F. Mou, J., Su, Q., & Wu, Y. C. J. (2020). How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity. Journal of Retailing and Consumer Services, 54, 102012.
)