شناسایی عوامل مؤثر بر رونق کسب‌وکارهای کوچک و متوسط ورزشی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد، گروه مدیریت ورزشی، دانشگاه تهران، تهران، ایران.

2 دکتری، گروه مدیریت ورزشی، دانشگاه علامه طباطبائی، تهران، ایران.

3 استادیار، گروه مدیریت ورزشی، دانشگاه تهران، تهران، ایران.

10.30473/arsm.2025.69088.3800

چکیده

اهمیت کسب‌وکارهای کوچک و متوسط به‌عنوان ابزاری برای رشد اقتصادی در بسیاری از کشورهای پیشرفته مشخص شده است. بررسی و شناسایی عوامل مؤثر بر رونق کسب‌وکارهای کوچک و متوسط ورزشی می‌تواند به غنای علمی حوزه اقتصاد و بازاریابی ورزشی و مدیریت ورزشی کمک شایانی نماید. لذا هدف پژوهش حاضر، شناسایی عوامل مؤثر بر بر رونق کسب‌وکارهای کوچک و متوسط ورزشی بود. روش پژوهش حاضر کیفی  و از نوع پژوهشهای اکتشافی می‌باشد و از لحاظ هدف جزء پژوهش‌های کاربردی به شمار می‌آید. مشارکت‌کنندگان در این پژوهش شامل اعضای هیئت‌علمی رشته مدیریت ورزشی، اعضای هیئت‌علمی رشته بازاریابی و مدیران و کارشناسان ورزشی صاحب‌نظر بودند و از روش نمونه‌گیری هدفمند در پژوهش استفاده شد. برای گردآوری اطلاعات مصاحبه‌های عمیق و نیمه ساختاریافته‌ای با شرکت‌کنندگان انجام گرفت و با 25 مصاحبه اشباع نظری حاصل شد. برای تحلیل داده‌ها از روش تحلیل مضمون جهت کسب اطلاعات این پژوهش استفاده شد. نتایج پژوهش نشان می‌دهد که عوامل مؤثر بر رونق کسب‌وکارهای کوچک و متوسط ورزشی از چهار مقوله اصلی تشکیل شده است که شامل عوامل حقوقی، عوامل فرهنگی-اجتماعی، عوامل مدیریتی و عوامل تکنولوژیک می‌شود. در نهایت با توجه به نتایج و عوامل مؤثر بر رونق کسب‌وکارهای کوچک و متوسط ورزشی نیاز است برای استفاده از فرصت‌ها و مدیریت چالش‌های این حوزه برنامه‌های مناسبی تدوین کرد.

کلیدواژه‌ها

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