Ahiabor, D. K., Kosiba, J. P. B., Gli, D. D., Tweneboah-Koduah, E. Y., & Hinson, R. E. (2023). Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective. Digital Business, 3(2), 100064. https://doi.org/10.1016/j.digbus.2023.100064
Ansary, A., & Hashim, N. M. H. N. (2018). Brand image and equity: The mediating role of brand equity drivers and moderating effects of product type and word of mouth. Review of Managerial Science, 12(4), 969- 1002. https://link.springer.com/article/10.1007/s11846-017-0235-2
Bachleda, C., Fakhar, A., & Hlimi, L. (2012). Sunscreen purchase intention amongst young Moroccan adults. International Journal of Academic Research in Business and Social Sciences, 2(5), 132.
Bahari, S., Naderinasab, M., & Beniaz, S. A. (2022). Modeling the effect of ambush marketing disclosure on the brand equity And social responsibility sports sponsors in the Iranian Football Premier Leaguedasgd. Political Sociology of Iran, 5(12), 2647-2668. (Persian). https://jou.spsiran.ir/article_158366.html
Bouchet, P., Hillairet, D., & Bodet, G. (2013). Sport brands. Routledge. https://doi.org/10.4324/9780203114667
Byun, K. W. (2020). A Study on Information Attitude, Brand Attitude, Usage Satisfaction, Brand Image and Brand Loyalty of YouTube Sports Contents Viewer. International Journal of Internet, Broadcasting and Communication, 12(3), 206-212. http://dx.doi.org/10.7236/IJIBC.2020.12.3.206
Chatzipanagiotou, K., Veloutsou, C., & Christodoulides, G. (2016). Decoding the complexity of the consumer-based brand equity process. Journal of Business Research, 69(11), 5479-5486. https://doi.org/10.1016/j.jbusres.2016.04.159
Datta, H., Ailawadi, K. L., & Van Heerde, H.J. (2017). How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?. Journal of Marketing, 81(3), 1- 20. https://doi.org/10.1509/jm.15.0340
Dwivedi, A., Johnson, L. W., Wilkie, D. C., & De Araujo-Gil, L. (2019). Consumer emotional brand attachment with social media brands and social media brand equity. European Journal of Marketing, 53(6), 1176-1204 https://doi.org/10.1108/EJM-09-2016-0511
Gabrielli, V., & Baghi, I. (2016). Brand architecture shift and corporate brand equity: an exploratory study. Marketing Intelligence & Planning, 36(4), 777-794. https://doi.org/10.1108/MIP-02-2015-0035
Giroux, M., Pons, F., & Maltese, L. (2017). The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams. International Journal of Sports Marketing and Sponsorship, 18(2), 180-195. https://doi.org/10.1108/IJSMS-05-2017-092
Han, S. H., Chen, C. H. S., & Lee, T. J.(2021). The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity. International Journal of Hospitality Management, 94, 102847. https://doi.org/10.1016/j.ijhm.2020.102847
Hossain, S., Anthony, J. F., Beg, N. A., Hasan, K. R., & Zayed, N. M. (2020). Affirmative Strategic Association of Brand Image, Brand Loyalty and Brand Equity: A Conclusive Perceptual Confirmation of the Top Management. Academy of Strategic Management Journal, 19(2), 1-7.
Hossini, R. N. S., Ehsani, M., Kozechian, H., & Amiri, M. (2014). Review of the concept of human capital in sports with an emphasis on capability approach. American Journal of Social Sciences, 2(6), 145-151.
Hunt, S. D. (2019). The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution. Journal of Business Research, 95, 408-416. https://doi.org/10.1016/j.jbusres.2018.07.044
Jeon, H. M., & Yoo, S. R. (2021). The relationship between brand experience and consumer-based brand equity in grocerants. Service Business, 15(2), 369-389. https://doi.org/10.1007/s11628-021-00439-8
Kammerer, A., Dilger, T., & Ploder, C. (2021). Emotional Branding—Identifying the Difference Between Nike and Adidas. In Global, Regional and Local Perspectives on the Economies of Southeastern Europe: Proceedings of the 11th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Bucharest, Romania, 2019 (pp. 287-297). https://doi.org/10.1007/978-3-030-57953-1_18
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing science, 25(6), 740-759. https://doi.org/10.1287/mksc.1050.0153
Krystallis, A., & Chrysochou, P. (2014). The effects of service brand dimensions on brand loyalty. Journal of Retailing and Consumer Services, 21(2), 139-147. https://doi.org/10.1016/j.jretconser.2013.07.009
Lesmana, R., Widodo, A. S., & Sunardi, N. (2020). The Formation of Customer Loyalty From Brand Awareness and Perceived Quality through Brand Equity of Xiaomi Smartphone Users in South Tangerang. Jurnal Pemasaran Kompetitif, 4(1), 1-12. http://dx.doi.org/10.32493/jpkpk.v4i1.7211
Mao, Y., Lai, Y., Luo, Y., Liu, S., Du, Y., Zhou, J., ... & Bonaiuto, M. (2020). Apple or Huawei: Understanding flow, brand image, brand identity, brand personality and purchase intention of smartphone. Sustainability, 12(8), 3391. https://doi.org/10.3390/su12083391
Marques, C., da Silva, R. V., Davcik, N. S., & Faria, R. T. (2020). The role of brand equity in a new rebranding strategy of a private label brand. Journal of Business Research, 117, 497-507. https://doi.org/10.1016/j.jbusres.2020.06.022
Noori Harbi, A. , Salimi, M., & Vahdani, M. (2024). The Future Image and Identity of Iraqi Professional Football: Scenarios Derived from the Casual Layer Analysis. Sport Management Journal, 16(4), 110-91. (Persian). doi: 10.22059/jsm.2023.360592.3153
Pratten, J. D. (2004). Customer satisfaction and waiting staff. International Journal of Contemporary Hospitality Management. 16(6), 385- 388. https://doi.org/10.1108/09596110410550842
Qorbani, Z., Koosha, H., & Bagheri, M. (2021). An integrated model for customer equity estimation based on brand equity. International Journal of Market Research, 63(5), 635-664.https://doi.org/10.1177/147078532095 4116
Ramezani Nezhad, R. , Benar, N., Naghavi, M., & Amini, K. (2022). Investigating the effect of athlete brand image dimensions on the brand equity of Rasht football clubs (Case study: SpeedRoad and Damash teams). Sport Physiology & Management Investigations, 14(1), 99-112. (Persian). Https://doi.org/20.1001.1.1735.5354.1401.14.1.7.5.677
Robinson, M. (2010). Sport club management.Human Kinetics.
Romero, M. J. R., Abril, C., & Urquia-Grande, E. (2023). Insights on NGO brand equity: a donor-based brand equity model.
European Journal of Management and Business Economics, 32(4), 452- 468.
https://doi.org/10.1108/EJMBE-08- 2022-0261
Ross, S. D., James, J. D., & Vargas, P. (2006). Development of a scale to measure team brand associations in professional sport. Journal of sport management, 20(2), 260-279. https://doi.org/10.1123/jsm.20.2.260
Shafeiha, S. , Saleh Ardestani, A. and afshar kazemi, M. A. (2019). Forecasting Future Trends in Managing Investment in Brand Using a Dynamic Model for Brand Equity.
Iranian Journal of Trade Studies, 23(91), 125-152. (Persian).
Https://doi.org/20.1001.1.17350794.1398.23.9 1.5.1
2015-0025
Su, J., & Tong, X. (2015). Brand personality and brand equity: evidence from the sportswear industry. Journal of Product &Brand Management, 24(2), 124-133. https://doi.org/10.1108/JPBM-01-2014-0482
Talebpour, M., Rasouli, M., & Esmaeili, M. (2013). Sports Club Management. Mashhad: Ferdowsi University of Mashhad Publications. (Persian).
Tayebi, B., Saatchian, V., & Dehghan Ghahfarokhi, A. (2022). The Role of Social Media Marketing Activities on Sporting Goods Purchase Intention Through Brand Equity (Case Study: Merooj Brand). Communication Management in Sport Media, 10(2), 62-71. (Persian).doi: 10.30473/jsm.2022.59833.1548
Verma, P. (2021). The effect of brand engagement and brand love upon overall brand equity and purchase intention: A moderated–mediated model.
Journal of Promotion Management, 27(1), 103-132.
https://doi.org/10.1080/10496491.2020.18 09591
)