Alam, Z., Seyyed Ameri, M. H., Khabiri, M., & Amiri, M. (2020). Factors Affecting Social Media Marketing of Iran's Pro League Football Clubs. Strategic Studies on Youth and Sports, 19(48), 9-28. (In Persian)
Alves, H., Fernandes, C., & Raposo, M. (2016). Social media marketing: a literature review and implications.
Psychology & Marketing, 33(12), 1029-1038.
https://doi.org/10.1002/mar.20936
Amanatidis, D., Mylona, I., Kamenidou, I., Mamalis, S., & Stavrianea, A. (2021). Mining textual and imagery instagram data during the COVID-19 pandemic.
Applied Sciences, 11(9), 4281.
https://doi.org/10.3390/app11094281
Annamalai, B., Yoshida, M., Varshney, S., Pathak, A. A., & Venugopal, P. (2021). Social media content strategy for sport clubs to drive fan engagement.
Journal of retailing and consumer services, 62, 102648.
https://doi.org/10.1016/j.jretconser.2021.102648
Badri Azarin, Y., Abdavi, F., Dehghani, M., Behtaj, A. (2021). Investigating the effect of Marketing Strategies on Brand Loyalty in Consumers of Iranian Sports Goods. Haft Hesar Journal of Environmental Studies, 9(32), 25-38. (In Persian)
Barjas, M., Mohammadpour, H., Janani, H., & Bargi Moghadam, J. (2023). Presenting a qualitative model of value Co-creation in sport events of Volleyball field in the context of social media.
Communication Management in Sport Media. (In Persian)
https://doi.org/10.30473/jsm.2023.67646.1745
Bergara, A., Dorado, J. I., Martín-Meizoso, A., & Martínez-Esnaola, J. M. (2021). Fatigue crack propagation at aeronautic engine vane guides using the extended finite element method (XFEM). Mechanics of Advanced Materials and Structures, 28(8), 861-873.
Bhat, P., Malaganve, P., & Hegde, P. (2019). A new framework for social media content mining and knowledge discovery.
International Journal of Computer Applications, 182(36), 17-20.
https://doi.org10.5120/ijca2019918356
Bhatia, V., & Hasija, V. (2016). Targeted advertising using behavioural data and social data mining. Paper presented at the 2016 Eighth International Conference on Ubiquitous and Future Networks (ICUFN). DOI: 10.1109/ICUFN.2016.7536934
Botta, F., Moat, H. S., & Preis, T. (2020). Measuring the size of a crowd using Instagram. Environment and Planning B: Urban Analytics and City Science, 47(9), 1690-1703.
https://doi.org/10.1177/2399808319841615
Derakhshan, A., Kohandel, M., Abdolmaleki, H., & Khalifeh, S. N. (2024). The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image.
Sports Marketing Studies. (In Persian)
doi/full/10.1080/16184742.2020.1806897
Firoozian, M. A., H Safari Jafarloo. (2022). The Relationship between Knowledge Management with Entrepreneurship and Mediating Role of Social Capital in Sports Clubs in Shiraz City. Journal of sports management, 14(2), 82-63. (In Persian). doi:10.22059/jsm.2021.287455.2312
Forouzandeh, S., Soltanpanah, H., & Sheikhahmadi, A. (2014). Content marketing through data mining on Facebook social network. Webology, 11(1). (In Persian).
Ghaderpour, I., Mirsolimani, M. H., & Naderian, M. (2021). The effect of mass media on developing awareness of sports rights in the field of sports civil responsibility. Contemporary Research in Sports Management, 11(21), 1-15. (In Persian) doi: 10.22084/smms.2020.19022.2382
Gholipour, N., Khabiri, M., & Eidi, H. (2020). The Effect of Brand Identification on Brand Evangelism Football Teams in Social Media: With the Mediating Role of Brand Loyalty. Communication Management in Sport Media, 7(3), 43-54. (In Persian)
https://doi.org/10.30473/jsm.2019.43129.1292
Godarzi, M., Abdolmaleki, H & Alidoost Ghahfarkhi, E. (2015). Investigating the relationship between the use of sports media and the level of social capital of students at the University of Tehran.
Contemporary Research in Sports Management, 5(10), 13-23. (In Persian)
https://doi.org/10.30473/jsm.2019.43129.1292
Gon, M. (2021). Local experiences on Instagram: Social media data as source of evidence for experience design.
Journal of Destination Marketing & Management, 19, 100435.
https://doi.org/10.1016/j.jdmm.2020.100435
Hammar, K., Jaradat, S., Dokoohaki, N., & Matskin, M. (2018). Deep text mining of Instagram data without strong supervision. Paper presented at the 2018 IEEE/WIC/ACM International Conference on Web Intelligence (WI). DOI: 10.1109/WI.2018.00-94
Heydari, M., Saffari, L., & Naderinasab, M. (2023). Designing a sports fans model with a social network approach in the Premier Football League. Sport Physiology & Management Investigations, 15(2), 143-164. (In Persian)
Kalateh Seifari, M., Esmaeili, M., & Fereydouni, M. (2019). A Model for the Effects of Social and Psychological Functions of Sport Social Media on Attachment of Tehran Esteghlal Team Fans. Strategic Studies on Youth and Sports, 18(44), 85-100. (In Persian)
Kearney, M. D., Selvan, P., Hauer, M. K., Leader, A. E., & Massey, P. M. (2019). Characterizing HPV vaccine sentiments and content on Instagram.
Health Education & Behavior, 46(2_suppl), 37-48.
https://doi.org/10.1177/1090198119859412
Kim, J. K., & Hull, K. (2016). How fans are engaging with baseball teams demonstrating multiple objectives on Instagram.
Sport, Business and Management: An International Journal, 7(2), 216-232.
https://doi.org/10.1108/SBM-01-2017-0002
Latifi Fard, M., Saffari, M., Norouzi Seyed Hossini, R., & Bahrani, M. (2021). Text Mining of the official Twitter Account of Tokyo 2020 Olympic Games.
New Media Studies, 7(27), 357-331. (In Persian)
https://doi.org/10.22054/nms.2021.52556.978
Lee, P. Y. (2014). Social media challenges for advertising business and creative management in the social media era. International journal of Research in Business studies and Management.
López-Carril, S., & Anagnostopoulos, C. (2020). COVID-19 and soccer teams on Instagram: The case of corporate social responsibility.
International Journal of Sport Communication, 13(3), 447-457.
https://doi.org/10.1123/ijsc.2020-0230
Mahmoudian, A., Sadeghi Boroujerdi, S., & J Baker, B. (2023). Identifying Fans' Coping Strategies, Against Team Identity Threat (Case study of Esteghlal FC). New Trends in Sport Management, 10(39), 121-139. (In Persian)
Mahmoudian, A., Sadeghi Boruojerdi, S., & Heidari Toupkanlou, M. (2021). Analysis of fans' responses to the brand attributes of sports teams on Instagram (Case study: Esteghlal and Persepolis Tehran football teams).
Communication Management in Sport Media, 15(3),
250-232. (In Persian)
https://doi.org/10.30473/jsm.2021.56800.1492
Mohammad Rezaei, Z., Veisi, K., Fatemy, A., Aliabadi, S., & Esmaeili, M. (2023). Identification and internal analysis of factors affecting the marketing of sports equipment manufacturing companies in social networks.
Sport Management Journal,
16(4),
90-71. (In Persian) DOI:
10.22059/jsm.2023.356859.3122
Mohammadi, S., & Haideri, F. (2021). Designing a conceptual model of an anti-brand community based on social networks (Study of Esteghlal and Persepolis Fans).
Sport Management and Development, 10(4), 50-51. (In Persian)
https://doi.org/10.22124/jsmd.2021.5361
Mohammadzadeh, Z., Foroughian, R., Bakzadeh, S., Azimzadeh, S M., Gholamian, J. (2019). Investigating the relationship between social media and sports branding: A review study. 2The Second National Conference on Branding in Sports with the Razavi Sports Brand Approach (In Persian)
Nascimento, H., Martinez-Perez, C., Alvarez-Peregrina, C., & Sánchez-Tena, M. Á. (2021). The Role of Social Media in Sports Vision. International Journal of Environmental Research and Public Health, 18(10), 5354.
https://doi.org/10.3390/ijerph18105354
Peña, E. F., Ramajo, N., & Nieto, A. (2022). A cross-pollination of fame? Star athletes and influencers on Instagram the Dynamics of Influencer Marketing (pp. 143-164): Routledge. Doi: 10.4324/9781003134176-9
Romney, M., & Johnson, R. G. (2020). Show me a story: narrative, image, and audience engagement on sports network Instagram accounts. Information, communication & society, 23(1), 94-109.
https://doi.org/10.1080/1369118X.2018.1486868
Roonasi, A., Salehisadati, S., & Nikravan, M. (2022). Designing a Model of Motivations for Following Premier League Club Pages in Social Media From the Perspective of the Fans with a Mixed Approach.
Communication Research, 29(112), 87-105.
https://doi.org/10.22082/cr.2022.555093.2360
Rouzfarakh, A., Mansouri, H., Mohammadi, M., & Sadaghi, M. (2022). The Role of Social Media Marketing Factors on Image & Brand Awareness Mediated by Engagement of Sports Brand Social Page Users (Case Study: Instagram Social Network).
Communication Management in Sport Media, 9(4), 1-14 (In Persian)
https://doi.org/10.30473/jsm.2021.56080.1479
Saffari, M., Poursaeed, M. M., & Niknafs, A. (2021). Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach. Consumer Behavior Studies Journal, 8(2), 138-155. (In Persian) doi: 10.34785/J018.2021.885
Shah, N., Li, J., & Mackey, T. K. (2022). An unsupervised machine learning approach for the detection and characterization of illicit drug-dealing comments and interactions on Instagram.
Substance abuse, 43(1), 273-277.
https://doi.org/10.1080/08897077.2021.1941508
Smith, A. C., Stewart, B., Oliver-Bennetts, S., McDonald, S., Ingerson, L., Anderson, A., & Graetz, F. (2010). Contextual influences and athlete attitudes to drugs in sport.
Sport management review, 13(3), 181-197.
https://doi.org/10.1016/j.smr.2010.01.008
Soleimani, M., Sajadi, N., Rajabi Noush Abadi, H., & Hamidi, M. (2022). The Effect of Social Media, Social Capital & Intellectual Capital on Knowledge Management in the Ministry of Sport and Youth.
Strategic Studies on Youth and Sports. (In Persian)
https://doi.org/10.22034/ssys.2022.1331.1922
Tariqi, R., Karami-Qadiklay, A., Salehi-Rostami, M. (2021). Presenting a model of behavioral motivations and intention to return to professional football clubs fans (Case study: Mazandaran Textile Football Club). Applied Research in Management and Humanities, 4(2), 36-50. (In Persian)
Teo, L. X., Leng, H. K., & Phua, Y. X. P. (2019). Marketing on Instagram: Social influence and image quality on perception of quality and purchase intention.
International Journal of Sports Marketing and Sponsorship, 20(2), 321-332.
https://doi.org/10.1108/IJSMS-04-2018-0028
Weber, S., Olsen, M., & Martiny, S. E. (2022). Effects of instagram sports posts on the athletic motivation of female elite athletes: Do they inspire or backfire?
Psychology of Sport and Exercise, 58, 102080.
https://doi.org/10.1016/j.psychsport.2021.102080
Weimar, D., Soebbing, B. P., & Wicker, P. (2021). Dealing with statistical significance in big data: The social media value of game outcomes in professional football.
Journal of Sport Management, 35(3), 266-277.
https://doi.org/10.1123/jsm.2020-0275
Williams, J., & Chinn, S. J. (2010). Meeting relationship-marketing goals through social media: A conceptual model for sport marketers.
International Journal of Sport Communication, 3(4), 422-437.
https://doi.org/10.1123/ijsc.3.4.422
Yangjeh-Najafi, R., Janami, F., Taghavi-Rafsanjani, E. & Seif-ollahi, A. (2022). Investigating the role of social networks on the image and identity of the team in selected clubs of the Iranian Premier Football League. Quarterly Journal of Sports Sciences. (In Persian)
Zarei, A., & Mohammadi, S. (2022). The Effect of Marketing Activities based on Social Networks on the Intention of the Presence of Fans with the Mediating Role of Team Identity and Satisfaction (Case Study of Esteghlal Instagram Page).
New Media Studies, 8(32), 300-277.
https://doi.org/10.22054/nms.2022.55600.1057
Ziyadin, S., Doszhan, R., Borodin, A., Omarova, A., & Ilyas, A. (2019). The role of social media marketing in consumer behaviour. In
E3S Web of Conferences (Vol. 135, p. 04022). EDP Sciences.
https://doi.org/10.1051/e3sconf/201913504022
)