- Bauer, H. H., Stokburger-Sauer, N. E., & Exler, S. (2008). "Brand image and fan loyalty in professional team sport: A refined model and empirical assessment". Journal of Sport Management, 22(2), 205–226.
- Bee, C. C., & Havitz, M. E. (2010). "Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context". International Journal of Sports Marketing and Sponsorship, 11(2), 37-54.
- Beirami Igdar, J., Abbasian, A., & Hatami, S., (2016). "Design of Brand Social Identity on Reputation of Club Fans". Sport Management Studies, 8(35), 83-96. [Persian]
- Beirami Igdar, J., Jalali Farahani, M., & Beirami Igdar, B. (2014). "Designing the Structural Equation Model of The Role team identity in development of Dimension citizenship behavior spectators". Sport Management Studies, 6(26), 93-108. [Persian]
- Biscaia, R., Correia, A., & Rosado, A. F. (2013). "Sport Sponsorship: The Relationship between Team Loyalty, Sponsorship Awareness, Attitude toward the Sponsor, and Purchase Intentions". Journal of Sport Management, 27(4), 288–302.
- Bollen, K. A. (1989). "A New Incremental Fit Index for General Structural Equation Models". Sociological Methods & Research, 17(3), 303–316. [Persian]
- Branscombe, N. R., & Wann, D. L. (1991). "The positive social and self-concept consequences of sport team identification". Journal of Sport & Social Issues, 15, 115–127.
- Bridgewater, S. (2010). "Football Brands". Warwick Business School, University of Warwick, UK, Printed and bound in Great Britain by CPI Antony Rowe, Chippenham and Eastbourne ISBN 978-0-230-23253-2.
- Chih-Hung Wang, M., Jain, M., Ming-Sung Cheng, J., & Kyaw-Myo Aung, G. (2012). "The purchasing impact of fan identification and sports sponsorship". Marketing Intelligence & Planning, 30(5), 553–566.
- Chun, J. Y. (2008). "The effect of professional basketball team’s social philanthropy on team image and team loyalty (Thesis)". Ulsan University, Ulsan, Korea.
- Ebrahimipoor, T., Amirnezhad, S., Hosseini, S. E., & Kalashi, M. (2016). "The relationship between brand identity with loyalty of fans of Esteghlal and Persepolis (A Case Study of Mazandaran province)". Applied Research in Sport Management, 5(18), 77-86. [Persian]
- Fairley, S., Green, B. C., & Chalip, L. (2014). "The effects of commitment and identification on consumption". Journal of Sport & Tourism, 19(1), 55–78.
- Farahani, A., Ghasemi, H., Honari, H., & Khodadadi, M. R. (2015). "Analysis and Modeling of Fan-based brand equity in Iran Football Clubs". Applied Research in Sport Management, 3(11), 51-64. [Persian]
- Fasanghari, J., Benesbordi, A., & Shoshi Nasab, P. (2017). "Investigating the Relationship between Brand Identity and Team Identity of Fans in Iran Football Premier League Teams". New Trends in Sport Management, 5(16), 35-47. [Persian]
- Fisher, R., & Wakefield, K. (1997). "Factors Leading to Group Identification: A Field Study of Winners and Losers". Psychology & Marketing, 15(1), 23–40.
- Gladden, J. M., & Funk, D. C. (2001). "Understanding brand loyalty in professional sport: Examining the link between brand associations and brand loyalty". International Journal of Sports Marketing & Sponsorship, 3(2), 67–94.
- Gray, G. T., & Wert‐Gray, S. (2012). "Customer retention in sports organization marketing: examining the impact of team identification and satisfaction with team performance". International Journal of Consumer Studies, 36(3), 275–281.
- Heere, B., Walker, M., Yoshida, M., Ko, Y. J., Jordan, J. S., & James, J. D. (2011). "Brand Community Development through Associated Communities: Grounding Community Measurement within Social Identity Theory". Journal of Marketing Theory and Practice, 19(4), 407–422.
- Hooper, D., Coughlan, J., & Mullen, M. (2008). "Structural equation modelling: Guidelines for determining model fit". Electronic Journal of Business Research Methods, 6(1), 53–60.
- Hu, L., & Bentler, P. M. (1999). "Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives". Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55.
- Iwasaki, Y., & Havitz, M. E. (2004). "Examining relationships between leisure involvement, psychological commitment and loyalty to a recreation agency". Journal of Leisure Research, 36(1), 45–72.
- Jaberi, A., Assadi, H., Mazloomi Soveini, F., & KhazaeiPool, J. (2016). "The Effects of Team Brand Identity Dimensions on Team Loyalty among Fans of Football Pro League in Iran". Sport Management and Development, 5(1), 1-18. [Persian]
- Kaynak, E., Salman, G. G., & Tatoglu, E. (2008). "An integrative framework linking brand associations and brand loyalty in professional sports". Journal of Brand Management, 15(5), 336–357.
- Kelloway, E. K. (1998). "Using LISREL for structural equation modeling: a researcher’s guide. Book, Sage Publications". Retrieved from
https://books.google.com/books?id= I9UfAQAAIAAJ
- Kelman, H. C. (1961). "Processes of Opinion Change". Public Opinion Quarterly, 25(1), 57–78.
- Kline, R. B. (2011). "Principles and Practice of Structural Equation Modeling". Book, New York: Guilford Press.
- Lawshe, C. H. (1975). "A QUANTITATIVE APPROACH TO CONTENT VALIDITY1". Personnel Psychology, 28(4), 563–575.
- Moradi, Z., Houshyar, K., Sadri, M., & Hamed, S. (2014). "The character of the relationship between professional identity and fans of the team, Major League Soccer Case Study in Iran". Organizational Behavior Manangement in Sport Studies, 1(2), 85-92. [Persian]
- Morgan, R. M., & Hunt, S. D. (1994). "The Commitment-Trust Theory of Relationship Marketing". Journal of Marketing, 58(3), 20–38.
- Morrison, K. A., Misener, K. E., & Mock, S. E. (2018). "The Influence of Corporate Social Responsibility and Team Identification on Spectator Behavior in Major Junior Hockey". Leisure sciences, 40(1-2), 1-19.
- Moshabaki Esfahani, A., Yar Ahmadi, A., & Naseri, A. (2016). "The Study of the Role of Brand Association Assets of Iran Football Premier League Clubs in Belonging of Fans with Moderator Role of Self-Definitional Deeds of Fans (Case Study: Persepolis Football Club)". Sport Management Studies, 8(37), 127-148. [Persian]
- Nunnally, J. C., & Bernstein, I. H. (1994). "Psychometric theory (3rd Ed.)". Book, McGraw-Hill.
- Oliver, R. L. (1999). "Whence consumer loyalty?" Journal of Marketing Management, 63(Special Issue), 33–44.
- Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006). "Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis". Journal of Marketing, 70(4), 136–153.
- Parry, K., Jones, I., & Wann, D. (2014). "An examination of sport fandom in the United Kingdom: A comparative analysis of fan behaviors, socialization processes, and team identification". Journal of Sport Behavior, 37(3), 251–267.
- Parry, K., Jones, I., & Wann, D. (2014). "An examination of sport fandom in the United Kingdom: A comparative analysis of fan behaviors, socialization processes, and team identification". Journal of Sport Behavior, 37(3), 251–267.
- Schlesinger, T., & Güngerich, M. (2011). "Analysing sport sponsorship effectiveness–the influence of fan identification, credibility and product-involvement". International Journal of Sport Management and Marketing, 9(1–2), 54–74.
- Soltan Hosseini, M., Nasr Esfahani, D., Nasr Esfahani, F., & Jaberi, A. (2014). "The Determination of the Relative Contribution of Team Identification by Managerial Factors in Clubs Attending Iran Football Premier League". Journal of Sport Management, 6(1), 109-133. [Persian]
- Stevens, S., & Rosenberger, P. J. (2012). "The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective". International Journal of Sports Marketing and Sponsorship, 13(3), 220–234.
- Stokburger-Sauer, N. E., & Teichmann, K. (2014). "The relevance of consumer—brand identification in the team sport industry". Marketing Review St. Gallen, 31(2), 20–31.
- Sutton, W. A., McDonald, M. A., Milne, G. R., & Cimperman, J. (1997). "Creating and Fostering Fan Identification in Professional Sports". Sport Marketing Quarterly, 6(1), 15–22. Journal Article.
- Underwood, R., Bond, E., & Baer, R. (2001). "Building Service Brands via Social Identity: Lessons from the Sports Marketplace". Journal of Marketing Theory and Practice, 9(1), 1–13.
- Waddell, H. (1995). "Getting a straight answer". Marketing Research, 7(3), 4–9.
- Wu, S. H., Tsai, C. Y. D., & Hung, C. C. (2012). "Toward team or player? How trust, vicarious achievement motive, and identification affect fan loyalty". Journal of Sport Management, 26(2), 177–191.
- Yoon, C. (2014). "The Significance of Relationship Equity and Its Impact on Affective Commitment and Behavior Loyalty in the Professional Spectator Sport Setting (Thesis)". University of Massachusetts - Amherst. Retrieved from http://scholarworks. umass.edu/dissertations_1/145.
- Yoshida, M., Gordon, B., Nakazawa, M., & Biscaia, R. (2014). "Conceptualization and measurement of fan engagement: Empirical evidence from a professional sport context". Journal of Sport Management, 28(4), 399–417.
- Yoshida, M., Heere, B., & Gordon, B. (2015). "Predicting behavioral loyalty through community: Why other fans are more important than our own intentions, our satisfaction, and the team itself". Journal of Sport Management, 29(3), 318–333.
)
