ABED MAHMUODIN; saeed sadeghi broujerdi
Abstract
Consumption values are considered as important predictive factors in consumer behavior. Therefore, the purpose of this research is to investigate the role of two prevailing consumer value benefits on the intention to purchase global brands of Athletic Footwear in the student market. The population of ...
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Consumption values are considered as important predictive factors in consumer behavior. Therefore, the purpose of this research is to investigate the role of two prevailing consumer value benefits on the intention to purchase global brands of Athletic Footwear in the student market. The population of the study was the all students in the University of Kurdistan. The statistical sample using was selected accidentally to be 373 individuals. The method was descriptive correlative approach. Questionnaire of the Consumption values and Intention of Purchasing (yoh et al, 2016) were used who's facial and content validity and internal consistency were verified by specialists and Cronbach's alpha, respectively. Structural Equation Modeling was used for the analysis of the data. The results showed that of Utilitarian and hedonic Consumption Values were affected by coefficients of 0.79 and 0.87, respectively. according to this, hedonic Consumption Values in relation to the Utilitarian Consumption Values is more important in the intention of buying Athletic Footwear in the student's market. The results of this research provide the knowledge necessary for designing strategies and programs for marketing for marketers and retailers of global sports shoes in the country, in order to benefit from the high-paying and lucrative markets of the students.
Mohammad keshtidar; kianoosh shajie; sorrayya roohi; seyedeh fatemeh fatemizadeh
Volume 7, Issue 1 , June 2018, , Pages 11-22
Abstract
This study was conducted to identify the paradigm of experts on reduced tendency of students to physical activity at school using Q methodology. This study based on objective, of applied research, exploratory and descriptive in nature because of the Q-methodology of researches mixed. The population of ...
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This study was conducted to identify the paradigm of experts on reduced tendency of students to physical activity at school using Q methodology. This study based on objective, of applied research, exploratory and descriptive in nature because of the Q-methodology of researches mixed. The population of study included all expert teachers, sport veterans at schools, sport management experts, and sociologists who were active in this area. Among them, 26 people were selected using snowball sampling. In order to conduct this study, Q chart with semi-normal distribution with mandatory distribution was used. Data on sorting the participants were entered in SPSS software so that various mentalities of participants to be identified using Q factor analysis and research questions to be responded by using it. Based on findings of this study, 11 distinctive paradigms were identified on reduced tendency of students to sport and physical activity at schools. Generally, findings indicate the necessity of designing comprehensive talent identification system in sport of schools, compensating the lack of executive and educational facilities, paying attention of mass media to sport of schools, developing riles in line with educational programs, and paying attention to determining role of managers in activity of students at school.
Hamid Ghasemi; Fatemeh Saemiyan
Volume 6, Issue 3 , February 2018, , Pages 43-52
Abstract
This paper aims to compare self branding and communication skills between physical education students and other selected students. Methodology was descriptive; strategically; and survey. Population was all Iranian students. Sampeling way was unlimited society randomized cluster and through use of Morgan's ...
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This paper aims to compare self branding and communication skills between physical education students and other selected students. Methodology was descriptive; strategically; and survey. Population was all Iranian students. Sampeling way was unlimited society randomized cluster and through use of Morgan's schedual 384 samples were enough. Thus 390 sample recived our questionnaire and 381 questionnaire were filled in(188 physical education students and 193 of others respectively ) .Instrument for datagathering were communication skills questionnaire and self branding questionnaire made by Ghasemi(2015). Questionnaires were used after being approved its validity and relaiability. Findings showed the average level of communication skills and self branding in all students. But the communication skills and self branding were lower in physical education students in comparison with other students. The difference was significant and physical education students were weaker than others. Mean of communication skills and self branding of physical education students were lower than average as well.
Azar Aghayari
Volume 5, Issue 4 , May 2017, , Pages 79-85
Abstract
The aim of this study was to develop a plan for physical education classes, especially for students of Tehran University was the message light on students' satisfaction in this article has been participating in these classes.For this purpose, 511 students were selected randomly. Evaluation using the ...
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The aim of this study was to develop a plan for physical education classes, especially for students of Tehran University was the message light on students' satisfaction in this article has been participating in these classes.For this purpose, 511 students were selected randomly. Evaluation using the index, waist circumference, hip circumference, waist to hip ratio, physical limitations were identified form. Depending on the type of restrictions related lesson plan was designed with the needs of students and to identify strengths and weaknesses in the physical education classes were evaluated for the content provided. According to the study, more than 95 percent of the participants were women and less than 5% were male. More than 37 percent of men and more than 50 percent of women with complications and more than 30 percent of men and women with muscular disorders - were skeletal. More than 13 percent of average and more than 86% satisfaction with good satisfaction of the material had been presented. In this study, we present a proposed lesson plan for physical education classes in particular show that the content included in the lesson plans have been useful and needed people. So check the status of participants to design special physical education can be very important.Keywords: special physical education, students, PNU
Reza Andam; Morteza Asgari; Mitra Salimi
Volume 4, Issue 2 , December 2016, , Pages 49-61
Abstract
The purpose of present research was to investigate Barriers to promote traditional games from the perspective of the students. The research method was descriptive - correlational. The research Statistical population was students of physical education. Finally, 151 people (boy and girl students) from ...
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The purpose of present research was to investigate Barriers to promote traditional games from the perspective of the students. The research method was descriptive - correlational. The research Statistical population was students of physical education. Finally, 151 people (boy and girl students) from five universities were randomly selected as the statistical sample. Researcher made questionnaire was used to collect data which its content and face validity was checked and confirmed by 12 of experts. Cronbach's Alpha coefficient was used to test the reliability of the questionnaire (α=0.86). The respondents were asked to indicate their level of agreement on a Likert scale ranging from 1 (strongly disagreed) to 5 (strongly agreed). Factor analysis with varimax rotation was used to analyze the data. According to factor analysis, 31 variables were selected and classified into six categories “managerial, psychological, organizational, environmental, cultural and interpersonal”. The results showed that the most important barriers were "expansion of computer games (4.39± 0.94)". The least important barriers was "physical problems and medical prohibits (2.42 ± 1.19)". The findings demonstrated that ranking the factors that hinder the development of traditional games, was respectively equal to managerial, organizational, cultural, interpersonal, environmental, and psychological factors. Also analysis and comparison of the perspectives of students who were aware of traditional games and students who were not aware, indicated that the management, psychological, organizational and environmental factors showed no significant difference between students (p>0/05), But there are significant differences between cultural factors and the Interpersonal factors (p
Loghman Keshavarz; S.Mohammad Ansari
Volume 4, Issue 1 , September 2015, , Pages 35-47
Abstract
The purpose of this research was todetermine regressive analysis of the attitude of managers, teachers and students towards teachers of sports. Statistical population of the research was 114 school managers, 62 teachers of non- physical education courses, and 20000 students who were studying at Bandarabbas ...
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The purpose of this research was todetermine regressive analysis of the attitude of managers, teachers and students towards teachers of sports. Statistical population of the research was 114 school managers, 62 teachers of non- physical education courses, and 20000 students who were studying at Bandarabbas high schools. On the basis of Morgan table, 90 managers, and 377 students were random-cluster selected, and all of the teachers were selected as total number of research samples. Three researcher made questionnaires were used that their validity were confirmed by the 15 experts and their reliability was studied in an introductory survey with 30 subjects and was confirmed by Cronbach’s Alpha of a= 0.85, a= 0.81, and a= 0.83. In order to achieve to the research purposes, the descriptive and inferential statistics methods such as Kolmogorov-Smirnov, one sample T-test, liner regression, ANOVA, and post-hoc Scheffe test with the help of SPSS software, were used. Research findings showed that managers, students, and teachers of other courses have an undesirable attitude to the teachers of sports. There are significant correlation among managers, students, and teachers of other courses attitudes to the teachers of sports. Student’s attitude is the predictor factors for mangers, and teachers’ attitude to the teachers of sports. Also managers’ attitude is the predictor factors teachers’ attitude to the teachers of sports. And there are not meaningful differences among mangers, students and teachers of other courses to the teachers of sports.
