- Abbasi, M., & Torkamani, M. (2011). "Theoretical Model for Customer Relationship Management". Business reviews.page 1.
- Bachleda, C., Fakhar, A., & Elouazzani, Z. (2016). "Quantifying the effect of sponsor awareness and image on the sports involvement–purchase intention relationship". Sport Management Review. 19(3), 293-305.
- Chen, H., & Reams, L. (2013). American College Football Division I Team Attachment: A Model for Sponsorship Effectiveness.
- Chen, H.C., Stotlar, D.K., & Reams, L. (2014). "Predicting Sponsorship and Advertising Effectiveness in Sport: A Case Study of the Super Bowl". Journal of Contemporary Athletics, 8(3), 153.
- Fardezolfahari, M., Javidanpour, G., Fathi,A. (2016). "The impact of mouth to mouth advertisement on consumer behavior". Study of management and entrepreneurship journal, 2 (2), 42-50.
- Fink, J. S., Trail, G. T., & Anderson, D. F. (2002). "Environmental factors associated with spectator attendance and sport consumption behavior: Gender and team differences". Sport Marketing Quarterly, 11(1), 8-19.
- Fitchett, J., & Caruana, R. (2015). "Exploring the role of discourse in marketing and consumer research". Journal of Consumer Behavior, 14(1), 1-12.
- Jazani, N., & Abdavi Baftani, M. (2011). "The Relationship between Fans Team Attachment, Brand Image, Purchase Intention and Word of Mouth Communication of Sponsor’s Product". Journal of Business Management, 10(7), 51-72.
- James, J. D., & Trail, G. T. (2008). "The relationship between team identification and sport consumption intentions". International Journal of Sport Management, 9(4), 427-440.
- Mowen, J., & Minor, M. (2007). Consumer behavior: a framework. Translated by Ardestani. S. & Saadi, M.R. new Etehade publisher.
- Lim, S., Lee, S., & Park, Y. T. (2008). "An Empirical Study on the Trust-Building Strategy of Internet Automobile Insurance". Journal of Information Technology Applications & Management, 15(3), 91-110.
- Lin, H. H., & Wang, Y. S. (2006). "An examination of the determinants of customer loyalty in mobile commerce contexts". Information & management, 43(3), 271-282.
- Mohammadi, R., Honari, H., Sadeghi, R. (2013). "The role of sport sponsorship in creation of loyalty on football fans to sport sponsors". Contemporary Studies on Sport Management, 2(4), 71-81.
- Najafzadeh, F., Zarei, A., Tojari, F., Rostami, M. (2015). "Conceptual model of buying behavior sport consumer. Annual Management and Business Economics Conferences Electronically". Institute of Managers of Idea Capital of Vieira.
- Saatchian, V., Alizadeh Golrizi, A., Elahi A. (2013). "The comparison among fans loyalty motivations, supportive career and attendance in popular soccer pro-league clubs". 3 (6), 123-135.
- Salar, jamshid. (2007). "Relationship between marketing mix and consumer behavior". Tadbir journal, 17, 176.
- Shank, M. D., & Lyberger, M. R. (2014). Sports marketing: A strategic perspective. (3rd ed.). Upper Saddle River, NJ: Prentice Hall.
- Sutton, W. A., McDonald, M. A., Milne, G. R., & Cimperman, J. (1997). "Creating and fostering fan identification in professional sports". Sport Marketing Quarterly, 6, 15-22.
- Soltan Hosseini, M., Nasr Esfahani, D., Nasr Esfahani, F., Jaberi, A. (2014). "The Determination of the Relative Contribution of Team Identification by Managerial Factors in Clubs Attending Iran Football Premier League". Journal of Sport Management, 6(1), 109-133.
- Tachis, S., & Tzetzis, G. (2015). "The relationship among fans’ involvement, psychological commitment, and loyalty in professional team sports". International Journal of Sport Management, 18, 1-25.
- Tojari, F., Tork far, A. (2012). "Effective motivational factors prejudice, peers, socialization the Attraction of spectators to Iranian football primary league". Contemporary Studies on Sport Management, 1(2), 79-88.
- Tsiotsou, R., & Alexandris, K. (2009). "Delineating the outcomes of sponsorship: sponsor image, word of mouth, and purchase intentions". International Journal of Retail & Distribution Management, 37(4), 358-369.
- Voss, C., Roth, A. V., & Chase, R. B. (2008). "Experience, service operations strategy, and services as destinations: foundations and exploratory investigation". Production and operations management, 17(3), 247-266.
- Zhang, J. J., Pease, D. G., Hui, S. C., & Michaud, T. J. (1995). "Variables affecting the spectator decision to attend NBA games". Sport Marketing Quarterly, 4, 29-40.
)
