توسعه نوآورانه گردشگری پایدار و کارآفرینی از طریق رویداد‌های ورزشی

نوع مقاله : تحقیقی

نویسندگان

1 استادیار، گروه تربیت بدنی و علوم ورزشی، موسسه غیر انتفاعی- غیر دولتی، مارلیک نوشهر، نوشهر، ایران.

2 مدرس، گروه مدیریت، موسسه غیر انتفاعی- غیردولتی، مارلیک نوشهر، نوشهر، ایران.

چکیده

هدف از تحقیق حاضر توسعه نوآورانه گردشگری پایدار و کارآفرینی از طریق رویداد‌های ورزشی می‌باشد. روش تحقیق توصیفی از نوع همبستگی است و به شکل میدانی انجام شده است. جامعه آماری کلیه ساکنان استان مازندران بودند و از روش نمونه‌گیری تصادفی هدفمند و با توجه به جدول مورگان و جامعه بزرگ، نمونه نهایی 384 نفر انتخاب شد. برای حصول اطمینان از برگشت پاسخ‌نامه‌ها 410 پرسشنامه توزیع گردید و 397 پرسشنامه برگشت داده شد که نرخ بازگشت 97 درصد بود. ابزار گردآوری داده‌ها پرسشنامه معتبر بود و روایی صوری و محتوایی آن‌ها توسط 5 تن از متخصصین مدیریت ورزشی به تأیید رسید. همه مقیاس‌ها سطوح بالایی از قابلیت اطمینان (‏آلفای کرونباخ بالای 70/0) را داشتند‏. جهت تجزیه و تحلیل داده‌ها از آزمون کولموگروف اسمیرنوف، همبستگی پیرسون و رگرسیون به کمک نرم‌افزار SPSS استفاده گردید. یافته‌های تحقیق نشان داد که پذیرش توسعه گردشگری پایدار از طریق ورزش را می‌توان با متغیرهای متعددی مانند تأثیر اقتصادی (434/0=b)، نگرش ساکنان نسبت به رویدادهای ورزشی (287/0=b) و تمایل شهروندان به کارآفرینی (113/0=b) پیش‌بینی کرد. بنابراین رویدادهای ورزشی بسیاری از جنبه‌های یک مقصد گردشگری را تحت‌تأثیر قرار می‌دهد. همچنین تمایل شهروندان به کارآفرینی با رویدادهای ورزشی مرتبط است.

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