In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
sports marketing
Scenario-based Future Studies of Equestrian Sports in the Horizon of 2031 with Scenario Writing Approach

zeinab al sadat seyedabdollahi; Ali Mohammad Safania; Salah Naghshbandi; Mohsen Bagherian Farahabadi

Articles in Press, Accepted Manuscript, Available Online from 23 June 2024

https://doi.org/10.30473/arsm.2024.71164.3882

Abstract
  The goal of this study was to conduct scenario-based future studies of the advancement of equestrian sports in the horizon of 2031 using a scenario writing approach. This research involved both qualitative and quantitative data collection methods and employed a strategic future study approach. Participants ...  Read More

sports marketing
Investigating the role of cultural-social factors on experiential marketing and the purchase intention of athletes

sayyed jalil miryousefi; seyyed ahmad nezad sajadi; Yasser Zarkuipour

Articles in Press, Accepted Manuscript, Available Online from 25 July 2024

https://doi.org/10.30473/arsm.2024.68463.3783

Abstract
  The purpose of this study was to investigate the role of social-cultural factors on experiential marketing and purchase intention of professional athletes in Kerman province. This study was a descriptive-correlative type that was administered as a field study. The population of this study included all ...  Read More

sports marketing
Explaining the transfer model of the players in the Iranian Premier League

Salah Naghshbandi; Ali Dehghani; Parivash Norouzi

Articles in Press, Accepted Manuscript, Available Online from 25 July 2024

https://doi.org/10.30473/arsm.2024.66747.3744

Abstract
  The main purpose of the present study was to analyze the explanation of the transfer model of the players of the Iranian Football League. The present research is applied in terms of the purpose of qualitative methodology using the data theory of the foundation. The statistical population of this study ...  Read More

sports marketing
Design modeling for motivational indicators for sport expenditures (time and money) between citizen

Negin Ahmadi; Mirhasan Seyedameri

Articles in Press, Accepted Manuscript, Available Online from 24 August 2024

https://doi.org/10.30473/arsm.2024.67079.3755

Abstract
  Purpose of this study was Design modeling for motivational indicators of sport expenditures (time and money) between citizen. The research method was qualitative based on the Ground Theory of Strauss and Corbin's approach. The statistical population were 156 people: sports science professors in ...  Read More

sports marketing
Development of the Distributed Ledger Technology Application Model in the Management of Iranian Professional Sports Clubs

Sareh Esmailie; Hamid Ghasemi; Abolfazl Farahani

Articles in Press, Accepted Manuscript, Available Online from 24 August 2024

https://doi.org/10.30473/arsm.2024.65516.3751

Abstract
  Today, the need to use the latest technologies in business is one of the requirements of organizations to stay ahead of the competition. The purpose of current research was development of the distributed ledger technology (DLT( application model in the management of iranian professional sports clubs. ...  Read More

sports marketing
Design a Model for the Development of Brand Equity in Sports Businesses Through Gamification

hossein faridniya; mohammad hosein ghorbani

Articles in Press, Accepted Manuscript, Available Online from 24 August 2024

https://doi.org/10.30473/arsm.2024.66649.3740

Abstract
  The purpose of this research was to design a model for the development of brand equity in sports businesses through gamification. This study is of qualitative sort that was conducted using Grounded Theory Methodology. The research population consisted of all sport professors, sport elites and sport researchers ...  Read More

sports marketing
Identifying the consequences of using the capacity of donors in the development of the country's sports infrastructure

hossein kordloo; Abbas Naghizadeh-Baghi; Farzad Nobakht; mehrdad moharramzadeh

Articles in Press, Accepted Manuscript, Available Online from 05 October 2024

https://doi.org/10.30473/arsm.2024.70550.3862

Abstract
  The development of sports infrastructure is of great importance and can help improve the health of society, create job opportunities and influence the realization of sustainable development. One of the important sources of financing infrastructure development is the use of the capacity of donors and ...  Read More

sports marketing
Compilation of the pattern of sports-recreational tourism services in big cities

Mohammad Ataei; mehdi savadi; Hamidreza Saibani

Articles in Press, Accepted Manuscript, Available Online from 15 October 2024

https://doi.org/10.30473/arsm.2024.70690.3869

Abstract
  In this study, the tourism industry is more than just an industry, it is similar to the phenomenon of global and social dynamics, which has its own complexities. In the next few years, the tourism industry will be at the top of the world's existing industries in terms of income, and it will be the ...  Read More

sports marketing
Identifying and Prioritizing the Challenges of Iranian Professional Sportswomen's Activities on Instagram

Hanieh Gholami; Saeed Sadeghi Boroujerdi; ABED MAHMUODIN; Hesam Kamanger

Volume 13, Issue 2 , September 2024

https://doi.org/10.30473/arsm.2024.65820.3717

Abstract
  In this regard, the present research was conducted with the aim of identifying and prioritizing the challenges of Iranian professional Sportswomen's activities in this social media. The method of the present research is mixed and of the type of sequential exploratory design. The qualitative phase was ...  Read More

sports marketing
Measurement model of social network media interaction and relationship quality in the premier football league

Ali Akbar Sobhani; Asghar Moshabaki; Abdullah Naami; Mohammad Ehsani

Volume 13, Issue 2 , September 2024

https://doi.org/10.30473/arsm.2024.67586.3763

Abstract
  When relationship marketing is used as a framework for the use of social media, it should also be used to guide the evaluation of the use of these media. The purpose of this article is to re-examine a model for measuring the interaction of fans through social media with their favorite sports team in ...  Read More

sports marketing
Identifying Sustainable Revenue Generation Strategies for Selected Sports Federations

ghodsyeh Sangtarash; vahid saatchian; javad mohammadkhani; Mohammad kashtidar

Volume 13, Issue 2 , September 2024

https://doi.org/10.30473/arsm.2024.68499.3785

Abstract
  The aim of this study was to identify sustainable revenue generation strategies for selected sports federations (karate, judo, wrestling, taekwondo, canoeing, shooting and equestrian federations). The present research is an applied type in terms of purpose and an exploratory analysis in terms of method, ...  Read More

sports marketing
Identifying and explaining the relationship between the effective factors in creating an innovative sports organization and the performance of selected sports organizations

forogh asadi; Ali Mohammad Safania; Nasrollah Mohammadi

Volume 13, Issue 2 , September 2024

https://doi.org/10.30473/arsm.2024.67149.3758

Abstract
  The purpose of this research was to identify and explain the relationship between the effective factors in creating an innovative sports organization and the performance of selected sports organizations. The research method was mixed, in the qualitative part, the phenomenological analytical model was ...  Read More

sports marketing
Identifying and Ranking Factors Influencing Promotion the personal brand image ) Case Study: champion athletes in East Azarbaijan province

daryush marefat; akbar faridfathi; maryam farid fathi

Volume 12, Issue 4 , June 2024, , Pages 43-52

https://doi.org/10.30473/arsm.2023.67006.3750

Abstract
  The present study was conducted with the aim of identifying and ranking the factors influencing the promotion of the personal brand image among the champion athletes of East Azarbaijan province. The research is applied research in terms of purpose and descriptive-analytical research in terms of execution ...  Read More

sports marketing
Identifying the components of the development of Iranian sports digital Games based on the RACE marketing model

abbas nazarian madavani; Masoomeh Shahbazi; Khadijeh norouzi

Volume 13, Issue 1 , June 2024, , Pages 53-68

https://doi.org/10.30473/arsm.2024.68836.3793

Abstract
  This research aimed to identify the key components influencing the development of Iranian digital sports games using the RACE marketing model. The qualitative research method employed thematic analysis, employing a comparative approach and the creation of a thematic network. The study encompassed literature ...  Read More

sports marketing
Identify the coping strategies of the national football team fans against of the team identity threat

ABED MAHMUODIN; Saeed Sadeghi-Boroujerdi; bradley J. baker

Volume 13, Issue 1 , June 2024, , Pages 69-86

https://doi.org/10.30473/arsm.2023.65379.3705

Abstract
  The concept of soccer fans' coping strategies against of the team identity threat is a new field in sports management literature and psychology that has recently attracted the interest of researchers in sports consumer behavior. In this regard, the present study was conducted with the aim of coping strategies ...  Read More

sports marketing
Strategic Perspective for Iran's professional sports development based on the scenario: through the scenario wizard

Zahra Sohrabi; mehrdad moharramzadeh; Rasool Nazari

Volume 13, Issue 1 , June 2024, , Pages 87-110

https://doi.org/10.30473/arsm.2024.67509.3767

Abstract
  Introduction: The current research tries to identify the factors affecting the growth of professional sports clubs, which affect the development of the sports industry, by focusing on the strategic foresight of Iran's professional sports with a world-class approach.Methods: The data of this qualitative ...  Read More

sports marketing
Identifying Strategic Management Factors of Sport Sponsorship and Presenting a Model

Masoud Karimi; HOMAYOUN ABBASI

Volume 13, Issue 1 , June 2024, , Pages 111-126

https://doi.org/10.30473/arsm.2024.66848.3746

Abstract
  The purpose of this research is to identify the strategic management factors of financial sponsors in sports and provide a model. The research method is mixed and sequential exploratory. The statistical population in the qualitative section was sports management spicialist, managers and employees sport ...  Read More

sports marketing
Examining the Model of Internal and External Factors Affecting the Satisfaction and Loyalty of Customers of Recreational-Sports Services (Case Study: Aquatic Parks of the Country)

Mahdi Zarif; Hassan Fahim Devin; Hossin Peymanizad; Mohammad Reza Esmaeilzadeh Ghandehari

Volume 12, Issue 4 , June 2024, , Pages 91-108

https://doi.org/10.30473/arsm.2024.62537.3623

Abstract
  Aquatic parks have always been welcomed by the community in leisure time. The purpose of this study was to examining the model of internal and external factors affecting the satisfaction and loyalty of customers of recreational-sports services. The present research was applied research, in terms of analytical, ...  Read More

sports marketing
Development of revenue generation model in university sports

asgar abdollahi; yaghob badriazarin; Mohammad Khodadadi

Volume 12, Issue 3 , October 2023, , Pages 1-16

https://doi.org/10.30473/arsm.2023.67650.3765

Abstract
  This research has developed a model of revenue generation in university sports. In terms of the applied goal, in terms of the type of qualitative data, in terms of the method of collecting field data, and in terms of the research strategy, it was of the type of foundation data with Strauss and Corbin ...  Read More

sports marketing
Investigating the effective factors on attracting sponsors for domestic sports events in Iran under sanctions

azad besharati; najaf aghaei

Volume 12, Issue 3 , October 2023, , Pages 17-30

https://doi.org/10.30473/arsm.2023.66942.3748

Abstract
  The purpose of this study was to investigate the factors affecting the attraction of sponsors for domestic sports events in the state of sanctions. This study is descriptive-correlational, and in terms of purpose is applied and in terms of method of collecting data is in field. The population of this ...  Read More

sports marketing
The relationship between organizational reputation and electronic loyalty with the mediation of satisfaction and customer experience management of electronic shopping in online sporting goods stores

arash zamanidehkordi; mahdi kohandel; parivash noorbakhsh

Volume 12, Issue 3 , October 2023, , Pages 31-44

https://doi.org/10.30473/arsm.2023.66238.3726

Abstract
  This research was conducted with the aim of investigating the causal relationship of organizational reputation on e-loyalty with the mediating role of satisfaction and customer experience management of Sports equipment online stores. The information considered from 492 people and through data collection ...  Read More

sports marketing
Paradigm Model of Factors Affecting of Open Government Data Policy in Iranian Sports Industry

Ata Golshani; Mehdi Kohandel; Seyed Nemat Khalifeh; Parivash Nourbakhsh

Volume 12, Issue 2 , October 2023, , Pages 93-110

https://doi.org/10.30473/arsm.2023.65304.3703

Abstract
  Open government data is a new issue that is on the agenda of international institutions and developed governments and seeks to use the capacity of the people in policy-making. Achieving this requires identifying the status quo, explaining the status quo, and analyzing the gap between the status quo and ...  Read More

sports marketing
Business modeling of e-sports industry in Iran

roghayeh sarlab; zahra Alipour Nadinlouie

Volume 11, Issue 4 , June 2023, , Pages 1-14

https://doi.org/10.30473/arsm.2023.61268.3583

Abstract
  The e-sports industry has as a business the necessary potential for development and revenue in Iran. So, it is very necessary to study this issue from the field of sports industry. The method of the present research is applied in terms of purpose and in terms of methodology it is of mixed type (qualitative-quantitative) ...  Read More

sports marketing
Economic valuation of Esteghlal Tehran Football Club based on willingness to pay using CVM method

mehdi jokar; Rahim Ramzaninejad; mahmoud moradi; Mohammad Hasan Gholizadeh

Volume 11, Issue 4 , June 2023, , Pages 48-31

https://doi.org/10.30473/arsm.2023.9915

Abstract
  the Economic valuation of Esteghlal Tehran football club by Contingent Valuation Method (CVM) The required information was collected by completing an electronic Double-bounded Dichotomous Choice questionnaire. sampling 942 questionnaires were used for analysis. logit regression model by forward LR method, ...  Read More

sports marketing
Consumer decision-making styles in online sports goods purchase

Ahmad Fallahi; jabar Seifpanahi Shabani; amin pournaghi

Volume 11, Issue 3 , January 2023, , Pages 33-50

https://doi.org/10.30473/arsm.2022.9777

Abstract
  The purpose of this study was to identify consumer decision-making styles in online sports goods purchase. Data were collected and analyzed using exploratory mixed (qualitative-quantitative) research method. The qualitative part was done through the analysis of the interview findings and the quantitative ...  Read More