In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
sports marketing
Identify the coping strategies of the national football team fans against of the team identity threat

ABED MAHMUODIN; Saeed Sadeghi-Boroujerdi; bradley J. baker

Articles in Press, Accepted Manuscript, Available Online from 03 May 2023

https://doi.org/10.30473/arsm.2023.65379.3705

Abstract
  The concept of soccer fans' coping strategies against of the team identity threat is a new field in sports management literature and psychology that has recently attracted the interest of researchers in sports consumer behavior. In this regard, the present study was conducted with the aim of coping ...  Read More

sports marketing
Identifying and Ranking Factors Influencing Promotion the personal brand image ) Case Study: champion athletes in East Azarbaijan province

daryush marefat; akbar faridfathi; maryam farid fathi

Volume 12, Issue 4 , June 2024, , Pages 43-52

https://doi.org/10.30473/arsm.2023.67006.3750

Abstract
  The present study was conducted with the aim of identifying and ranking the factors influencing the promotion of the personal brand image among the champion athletes of East Azarbaijan province. The research is applied research in terms of purpose and descriptive-analytical research in terms of execution ...  Read More

sports marketing
Examining the Model of Internal and External Factors Affecting the Satisfaction and Loyalty of Customers of Recreational-Sports Services (Case Study: Aquatic Parks of the Country)

Mahdi Zarif; Hassan Fahim Devin; Hossin Peymanizad; Mohammad Reza Esmaeilzadeh Ghandehari

Volume 12, Issue 4 , June 2024

https://doi.org/10.30473/arsm.2024.62537.3623

Abstract
  Aquatic parks have always been welcomed by the community in leisure time. The purpose of this study was to examining the model of internal and external factors affecting the satisfaction and loyalty of customers of recreational-sports services. The present research was applied research, in terms of analytical, ...  Read More

sports marketing
Development of revenue generation model in university sports

asgar abdollahi; yaghob badriazarin; Mohammad Khodadadi

Volume 12, Issue 3 , October 2023, , Pages 1-16

https://doi.org/10.30473/arsm.2023.67650.3765

Abstract
  This research has developed a model of revenue generation in university sports. In terms of the applied goal, in terms of the type of qualitative data, in terms of the method of collecting field data, and in terms of the research strategy, it was of the type of foundation data with Strauss and Corbin ...  Read More

sports marketing
Investigating the effective factors on attracting sponsors for domestic sports events in Iran under sanctions

azad besharati; najaf aghaei

Volume 12, Issue 3 , October 2023, , Pages 17-30

https://doi.org/10.30473/arsm.2023.66942.3748

Abstract
  The purpose of this study was to investigate the factors affecting the attraction of sponsors for domestic sports events in the state of sanctions. This study is descriptive-correlational, and in terms of purpose is applied and in terms of method of collecting data is in field. The population of this ...  Read More

sports marketing
The relationship between organizational reputation and electronic loyalty with the mediation of satisfaction and customer experience management of electronic shopping in online sporting goods stores

arash zamanidehkordi; mahdi kohandel; parivash noorbakhsh

Volume 12, Issue 3 , October 2023, , Pages 31-44

https://doi.org/10.30473/arsm.2023.66238.3726

Abstract
  This research was conducted with the aim of investigating the causal relationship of organizational reputation on e-loyalty with the mediating role of satisfaction and customer experience management of Sports equipment online stores. The information considered from 492 people and through data collection ...  Read More

sports marketing
Paradigm Model of Factors Affecting of Open Government Data Policy in Iranian Sports Industry

Ata Golshani; Mehdi Kohandel; Seyed Nemat Khalifeh; Parivash Nourbakhsh

Volume 12, Issue 2 , October 2023, , Pages 93-110

https://doi.org/10.30473/arsm.2023.65304.3703

Abstract
  Open government data is a new issue that is on the agenda of international institutions and developed governments and seeks to use the capacity of the people in policy-making. Achieving this requires identifying the status quo, explaining the status quo, and analyzing the gap between the status quo and ...  Read More

sports marketing
Business modeling of e-sports industry in Iran

roghayeh sarlab; zahra Alipour Nadinlouie

Volume 11, Issue 4 , June 2023, , Pages 1-14

https://doi.org/10.30473/arsm.2023.61268.3583

Abstract
  The e-sports industry has as a business the necessary potential for development and revenue in Iran. So, it is very necessary to study this issue from the field of sports industry. The method of the present research is applied in terms of purpose and in terms of methodology it is of mixed type (qualitative-quantitative) ...  Read More

sports marketing
Economic valuation of Esteghlal Tehran Football Club based on willingness to pay using CVM method

mehdi jokar; Rahim Ramzaninejad; mahmoud moradi; Mohammad Hasan Gholizadeh

Volume 11, Issue 4 , June 2023, , Pages 48-31

https://doi.org/10.30473/arsm.2023.9915

Abstract
  the Economic valuation of Esteghlal Tehran football club by Contingent Valuation Method (CVM) The required information was collected by completing an electronic Double-bounded Dichotomous Choice questionnaire. sampling 942 questionnaires were used for analysis. logit regression model by forward LR method, ...  Read More

sports marketing
Consumer decision-making styles in online sports goods purchase

Ahmad Fallahi; jabar Seifpanahi Shabani; amin pournaghi

Volume 11, Issue 3 , January 2023, , Pages 33-50

https://doi.org/10.30473/arsm.2022.9777

Abstract
  The purpose of this study was to identify consumer decision-making styles in online sports goods purchase. Data were collected and analyzed using exploratory mixed (qualitative-quantitative) research method. The qualitative part was done through the analysis of the interview findings and the quantitative ...  Read More