Alireza Zakerian
Volume 6, Issue 2 , December 2017, Pages 11-19
Abstract
The purpose of the study was to investigate the effect of online advertising on sport consumer purchase decision. This research is of applied research in terms of goals and descriptive-survey as well. statistical Population were students of physical education at colleges and universities in the ...
Read More
The purpose of the study was to investigate the effect of online advertising on sport consumer purchase decision. This research is of applied research in terms of goals and descriptive-survey as well. statistical Population were students of physical education at colleges and universities in the city of Tehran. Sample size determined through using Cochran formula and obtained 344 people. Data collection tool was Wu et al (2008) questionnaire that its validity approved by 12 professional sport management and marketing professors and confirmatory factor analysis was used to assess construct validity and the reliability through Cronbach's alpha coefficient was calculated for different parts , between 0/86 to 0/91. Data analyzed by descriptive and inferential tests such as means, standard division, kolmogorov-smirnov and stepwise multivariate linear regression and data analysis was performed using SPSS 23. The results show that the factors product involvement degree, attitudes to Internet advertising and Internet advertising content design can predict purchase decision. Internet advertising contact and attention could not also contribute regression equations. Internet advertising involvement and role of goods purchase foremost according to necessity, usage, importance to people and after that attitude creation and good content can increase goods selling.
alireza eizadi; gholamreza shabani bahar; mahmod goodarzi; habib honari
Volume 6, Issue 2 , December 2017, Pages 21-34
Abstract
Today, football; after many changes; behind, from a simple sport has been proposed as a great trading alongside other industries and professions. The aim of this study is to develop a strategic marketing plan for football Premier League clubs based on SWOT analysis. The methodology is based on collection ...
Read More
Today, football; after many changes; behind, from a simple sport has been proposed as a great trading alongside other industries and professions. The aim of this study is to develop a strategic marketing plan for football Premier League clubs based on SWOT analysis. The methodology is based on collection of data and descriptive survey based on functional objective. A total number of 53 which is clubs managers (n = 18) , clubs Marketing Committee (n=10) and sports marketing experts (n=25) participated voluntarily in the study with using purposive sampling. The survey instrument of the study was a questionnaire made up of internal and external factors marketing strategy League and consists of 60 questions. The validity and reliability confirmed by 10 experts in this field through Cronbach's alpha coefficient Which was 0. 87. The data was analyzed by descriptive and analytic statistics of Friedman Test Method for Ranking of League football's marketing strategies factor. Results showed that due to internal factors (strengths and weaknesses) and external factors (opportunities and threats) and resulting in SWOT strategic analysis, marketing position in football was offensive and the most important purpose according to Friedman's test, was to develop supportive, facilitative and encouraging rules, for participants in the field of Marketing football League. According to this target to counter the threat, taking advantage of environmental opportunities, is to eliminate weaknesses and to enhance strengths in football marketing and applying appropriate strategies aremeans to reach to the objectives of revenue for football.
Volume 6, Issue 2 , December 2017, Pages 35-46
Abstract
Since some part of organizational silence is taken from the employee's attitude, in this study job characteristics were analyzed which through job burnout can fluctuate employees attitude toward the organization silence. 108 employees from sport and youth offices of Hamadan Province randomly ...
Read More
Since some part of organizational silence is taken from the employee's attitude, in this study job characteristics were analyzed which through job burnout can fluctuate employees attitude toward the organization silence. 108 employees from sport and youth offices of Hamadan Province randomly selected through Krejcie and Morgan table and responded to job burnout, job characteristics, and organizational silence questionnaires. Reliability, structural and content validity of each questionnaire were accepted through exploratory and confirmatory factor analysis. Structural equation model results indicated that job design as autonomy (r= - 4.04, t= 2.68), feedback (r= - 0.51, t= 2.47), and task significance (r= - 0.22, t= 1.98) can largely control job burnout. But skill variety had a positive effect on job burnout (r= + 4.78, t= 2.56). Also job burnout had significantly the greatest influence on top manager’s attitude (r= 0.98, t= 5.03) and supervisors (r= 0.67, t= 5.17) to provide organizational silence. Thus it can be concluded that much of the observed organizational silence in the sport organizations are taken from job designs that was codified by top managers. It is recommended that job frameworks should be designed according to autonomy and task significance after identifying the needs of each employees. This process minimizes the most negative attitudes to top managers and supervisors in organizational partnerships.
Bahram Yousefi; Elham Asadzadeh; rasoul azadi
Volume 6, Issue 2 , December 2017, Pages 47-56
Abstract
The purpose of this study was to test the psychological, social and environmental factors in the prediction of physical activity among a random sample of female students, secondary school education in the city of Urmia. Research, cross-survey, based on SEM. The sample consisted of 307 students from first ...
Read More
The purpose of this study was to test the psychological, social and environmental factors in the prediction of physical activity among a random sample of female students, secondary school education in the city of Urmia. Research, cross-survey, based on SEM. The sample consisted of 307 students from first to third high school class. To explore the possible relationship of the four questionnaires, environment variables, psychological and social activities, health, teenage girls, was used, Reliability, through using, Cronbach's alpha was 83/0. Data Analysis was performed through using correlation test structural equation analysis. The test showed that the proposed model, the fit is acceptable, and can be used in future research. It was also noted that all environmental variables, social and emotional, with mutual solidarity, and physical activity, have a meaningful relationship. Accordingly, access to appropriate environmental conditions, friendly support of physical activity, and a sense of self-efficacy for physical activity, are of significant determinants of physical activity in leisure time of teenage girls. Hence, intervention programs should be increased based on environmental opportunities for physical activity, group-center physical activity preparation, and the use of the increased sense of self-efficacy.
Volume 6, Issue 2 , December 2017, Pages 57-66
Abstract
The purpose of this paper is to examine the factors affecting the formation of small and medium-sized institution in the country as the sports industry. The research method was applied survey that conducted as a field. The statistical society consisted of all academics and entrepreneurs and aware people ...
Read More
The purpose of this paper is to examine the factors affecting the formation of small and medium-sized institution in the country as the sports industry. The research method was applied survey that conducted as a field. The statistical society consisted of all academics and entrepreneurs and aware people of this area. 35 university professors with Ph.D degree in sports management, 48 selected entrepreneurs in the field of sport were selected as a sample. The questionnaire was a researcher-made questionnaire that its face validity and construct validity and reliability were confirmed. To analyze the data The research methods of exploratory factor analysis and path analysis by SPSS and AMOS software were used. The results showed that 83.835 variances were included 5 factors. The findings showed the effectiveness of technology factors was 0.459, so it had the greatest impact on the formation of small and medium institutions in Iranian sports industry. This study results confirmed that technology factors have effective role in the formation and success of small and medium-sized businesses in the sports industry.
mahdi goudarzi
Volume 6, Issue 2 , December 2017, Pages 67-79
Abstract
The purpose of this study was determining and defining and designing the exploratory model of financial management in sport Federations.338 people include of financial experts, treasurers, auditors, accountants, professors that they were had active role in the financial management of sports federations ...
Read More
The purpose of this study was determining and defining and designing the exploratory model of financial management in sport Federations.338 people include of financial experts, treasurers, auditors, accountants, professors that they were had active role in the financial management of sports federations were selected and surveyed. Delphi method, meetings and several steps analyze were used to determine the Explanatory model. Then related scientific texts were selected and they have been Content analysis. Document analysis, relevant literature review, surveys, questionnaire (α = 0.94), and using SPSS version 18; And the exploratory factor analysis method (PAF) for the extraction factor (structures), rotary miles (varimax) Ablymyn (delta zero and normalization with Kaizer) for the period of components, as well as to review the adequacy of the model, KMO index and Results Bartlett's test was used And exploratory model of good financial management in sports federations, respectively. Research findings showed that strategic planning; budgeting, accounting and evaluation are foundation of financial management in sport Federations. The collected information shows the situation of financial management in sport Federations in the axis in four regions.
Vahid Hafezi; Fatemeh Abdavi; Sajjad Pashaie; Mohammadrasol Khodadadi
Volume 6, Issue 2 , December 2017, Pages 81-88
Abstract
At the beginning of the third millennium, the world of sports has experienced a new era. Rapid and extensive developments in all aspects of sports, considerably caused new methods and techniques in sport marketing. Today, football field; after many changes; from a simple exercise has been proposed as ...
Read More
At the beginning of the third millennium, the world of sports has experienced a new era. Rapid and extensive developments in all aspects of sports, considerably caused new methods and techniques in sport marketing. Today, football field; after many changes; from a simple exercise has been proposed as a great trading alongside other industries and professions . This study aims to analyze the mediating role of customers’ attitude on purchase intention of e-tickets of Premier League Football matches of Iran. The research method is descriptive - survey. The population of this research is spectators of sports events. Data collection was through library studies and also Amaro and Duarte (2015) questionnaire. Kolmogorov - Smirnov test was used to determine the normality of the population and Smart PLS was used to test the hypotheses. The results showed that the attitude affects the ticket purchase intention, but it seems the attitude with a mediating role of other factors (perceived relative advantage, perceived compatibility, trust, perceived risk and perceived complexity), have a basic role on ticket purchase intention. Hence the clubs should always be watchful and careful about their interaction among themselves and their customers and with a clear understanding of customers' needs and values, provide goods and services via the internet in order to make them satisfied and trustful.
reza sheykhi; Esmaeil Sharifiyan
Volume 6, Issue 2 , December 2017, Pages 89-95
Abstract
The purpose of this research is the study of anger and sabotage of the football spectators in the stadiums and its relationship with quality of service.The statistical population included all the spectators of Persian Gulf League Cup(Fourteenth Period ). The sample population was consisted of 800 spectators ...
Read More
The purpose of this research is the study of anger and sabotage of the football spectators in the stadiums and its relationship with quality of service.The statistical population included all the spectators of Persian Gulf League Cup(Fourteenth Period ). The sample population was consisted of 800 spectators at the 8 stadiums and 100 questionnaires were distributed . Research tool included Dour Andish’s quality of service questionnaire (2011) with reliability (α=0.82) and researcher made questionnaire of behavioral characteristics. And it’s validity with using Lavshi model (CVI=918), face validity confirmed with academic experts and its construct validity assessed through using exploratory factor analysis. And its reliability was calculated through using Cronbach's alpha (α=0.82). To describe the data, descriptive statistics (mean, standard deviation, percent, frequency, etc.) and the Pearson correlation coefficient was used to test the hypotheses. All statistical analysis were performed through using statistical software spss21.The results showed that anger is ranked first with an average of 2/90 ± 0/91 and sabotage with an average of 1/65 ± 0/97 is in second place of vandalism. The findings also indicate a significant relationship between sport stadiums service quality and rate of vandalism, (P <0/05) and the absence of significant relation between quality of service and the anger of the football fans P>0/05).
farokh kia
Volume 6, Issue 2 , December 2017, Pages 97-106
Abstract
Customer relationship management (CRM) refers to all processes and technologies that companies and organizations deal with to identify, encourage, develop, maintain and provide better service to the customers and attract their satisfaction. The purpose of this study is to identify and ranking the challenges ...
Read More
Customer relationship management (CRM) refers to all processes and technologies that companies and organizations deal with to identify, encourage, develop, maintain and provide better service to the customers and attract their satisfaction. The purpose of this study is to identify and ranking the challenges of implementing customer relationship management in public sport clubs. To do so, employees, experts and managers of Tehran governmentalindoorsportclubs were selected as statistical population, because of the largest community, according to Morgan table, 384 subjects were studied and finally 339 filled in questionnaires were analyzed. The data collection tool was Talebi questionnaire (2012) with 22 items and five factors. The results of the test hypotheses used one sample t test, showed that all five mentioned challenges involved in deploying Customer Relationship Management, and the results of factor analysis showed that "lack of sufficient commitment of top managers to implement" and "shifting managers and decision makers" were the most important challenges in the implementation of customer relationship management in Tehran public sport clubs. Based on the findings, it is evident that the factors or challenges of management, structural, cultural, technical and economic factors are the five key factors influencing the success rate of projects and clients relationship with management in the sport venues.
Abolfazl Farahani; Hossein Porsoltan Zarandi
Volume 6, Issue 2 , December 2017, Pages 107-113
Abstract
he purpose of this study was ranking the employment share of sports tourism development from the perspective Experts and researchers. The method of this study was descriptive survey with the practical purpose. The statistical populationwas include all persons who had at least one book or two scientific ...
Read More
he purpose of this study was ranking the employment share of sports tourism development from the perspective Experts and researchers. The method of this study was descriptive survey with the practical purpose. The statistical populationwas include all persons who had at least one book or two scientific papers in areas related to employment and tourismand Administrative experts in the field of employment and tourism, with at least a bachelor's degree, who are at least 10 years of experience. Samples were selected through stratified random sampling and The statistical population included of 1,000 researchers and 1,600 of experts that 334samples were calculated and selected. The measurement tool in this research was researcher- designed questioner. The final questionnaire's face validity was approved by experts. To determine the content validity were used exploratory and confirmatory factor analysis. Cronbach s Alfa coefficient was calculated 0/90. For data analysis, were used of descriptive statistics (frequency, percentage and mean) and inferential statistics (Friedman test, Mann-Whitney U) at a significance level of 0/05. The results showed that each factors of the sports tourism development such as transport, accommodation, economic factor and sport tournaments have a important role in creating jobs. Then development of sport tourism industry can be considered by senior executives to help as unemployment problem.
