In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
A Study on the Effect of Internet Advertising Factors on Purchase decision of Iranian Sport Consumers

Alireza Zakerian

Volume 6, Issue 2 , December 2017, Pages 11-19

  The purpose of the study was to investigate the effect of online advertising on sport consumer purchase decision. This research is of  applied research in terms of goals and descriptive-survey as well. statistical Population were students of physical education at colleges and universities in the ...  Read More

Development of Marketing Strategic Planning for Planning for Iranian Football Premier League Clubs with SWOT Analysis

alireza eizadi; gholamreza shabani bahar; mahmod goodarzi; habib honari

Volume 6, Issue 2 , December 2017, Pages 21-34

  Today, football; after many changes; behind, from a simple sport has been proposed as a great trading alongside other industries and professions. The aim of this study is to develop a strategic marketing plan for football Premier League clubs based on SWOT analysis. The methodology is based on collection ...  Read More

The Relationship between Job Characteristics an Attitude Toward Organizational Silence at Sport and Youth Offices of Hamadan Province: The Mediate Role of Job Burnout
Volume 6, Issue 2 , December 2017, Pages 35-46

  Since some part of organizational silence is taken from the employee's attitude, in this study job characteristics were analyzed  which through job burnout can fluctuate employees attitude toward the organization silence. 108 employees from sport and youth offices of Hamadan Province randomly  ...  Read More

The Relationship between Psychosocial and Environmental Factors Related to Physical Activity in Urmia girl high-schools

Bahram Yousefi; Elham Asadzadeh; rasoul azadi

Volume 6, Issue 2 , December 2017, Pages 47-56

  The purpose of this study was to test the psychological, social and environmental factors in the prediction of physical activity among a random sample of female students, secondary school education in the city of Urmia. Research, cross-survey, based on SEM. The sample consisted of 307 students from first ...  Read More

The Study of Factors Affecting the Formation of Small and Medium-Sized Institution in Iranian Sport Industry
Volume 6, Issue 2 , December 2017, Pages 57-66

  The purpose of this paper is to examine the factors affecting the formation of small and medium-sized institution in the country as the sports industry. The research method was applied survey that conducted as a field. The statistical society consisted of all academics and entrepreneurs and aware people ...  Read More

Determine the Exploratory model of financial management in sport Federations

mahdi goudarzi

Volume 6, Issue 2 , December 2017, Pages 67-79

  The purpose of this study was determining and defining and designing the exploratory model of financial management in sport Federations.338 people include of financial experts, treasurers, auditors, accountants, professors that they were had active role in the financial management of sports federations ...  Read More

The Analysis of Affecting Factors of with Mediating Role of Customer Attitude on Purchase Intention of Electronic Tickets For Iranian Football Premier League Matches

Vahid Hafezi; Fatemeh Abdavi; Sajjad Pashaie; Mohammadrasol Khodadadi

Volume 6, Issue 2 , December 2017, Pages 81-88

  At the beginning of the third millennium, the world of sports has experienced a new era. Rapid and extensive developments in all aspects of sports, considerably caused new methods and techniques in sport marketing. Today, football field; after many changes; from a simple exercise has been proposed as ...  Read More

Anger and Sabotage of the Football Fans and and its Relationship with Quality of Service in a Sport Stadium

reza sheykhi; Esmaeil Sharifiyan

Volume 6, Issue 2 , December 2017, Pages 89-95

  The purpose of this research is the study of anger and sabotage of the football spectators in the stadiums and its relationship with quality of service.The statistical population included all the spectators of Persian Gulf League Cup(Fourteenth Period ). The sample population was consisted of 800 spectators ...  Read More

Identify and ranking the challenges of implementation of customer relationship management in Tehran sports facilities

farokh kia

Volume 6, Issue 2 , December 2017, Pages 97-106

  Customer relationship management (CRM) refers to all processes and technologies that companies and organizations deal with to identify, encourage, develop, maintain and provide better service to the customers and attract their satisfaction. The purpose of this study is to identify and ranking the challenges ...  Read More

Ranking the employment share of sport tourism industry factors in development

Abolfazl Farahani; Hossein Porsoltan Zarandi

Volume 6, Issue 2 , December 2017, Pages 107-113

  he purpose of this study was ranking the employment share of sports tourism development from the perspective Experts and researchers. The method of this study was descriptive survey with the practical purpose. The statistical populationwas include all persons who had at least one book or two scientific ...  Read More